Initial market research plan for a SaaS tool, would you add anything?

[miguelst]

I have a SaaS idea that I want to validate, before starting to build anything (which is difficult as a developer, it's always itching to get going! But not this time, I want really thorough market research). These are the ideas I got.

Initial research

• Create a list of questions, question about the problem
  • Have you already had this problem? How is it affecting your business etc.
  • I won't talk about my proposed solution, only listen for the problem
• Arrange 10 video calls with people from my network or close network, to go over these questions
  • I will add that the findings will be written in a blog post, and I can include the interviewee's details, it could get them some website visitors or network opportunities
  • I will add that I'm going to select 4 "Early advisors" that get free access to my solution, and can help shape it.
• Re-arrange the questions based on my findings and feedback from the video interviews
• At the same time: Send out a message to a few people on Twitter and Reddit, "“Hi - I’m working on a startup idea and I have a thesis that [...]. Is this is a problem for you or anyone you know? Would you mind giving me some feedback?”
• Use the above to send out a digital Survey (more people), I'm going to use a Loom video to request/invite them to this, to add a personal touch.
• Time for my own research: Look for competitors, alternative solutions

If all goes well and I found a problem

• Create a sales deck with screenshots
• Create a prototype
• Setup a landing page and gather e-mail addresses, with a waiting list

That's the idea for getting started, is there anything I'm missing?

 

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[circleme]

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