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IM NEW HERE AND NEED HELP

Naseem myles

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I've just finished the millionaire fastlane book and I must say it's the greatest book I've ever read. I'm 19 and I've been productive on working on my business. I need a little advise with going forward with my franchise. It's a millennial based clothing company about fun and being yourself. As far as getting customers I've been doing all the work myself from traveling promoting my brand to spreading the word on Instagram. I don't know if I should be using Google ads or Facebook's ads honestly I just need help building my brand.
 
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lowtek

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If it's your first rodeo, then I wouldn't recommend driving traffic with paid ads until you have a proven process for selling.

You need to know some baseline conversion rate for your site to set metrics for profitability of the paid ad campaign.

If you've got money to burn, disregard that advice and light the fires.

Welcome aboard.
 

Chris25

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I don't know if I should be using Google ads or Facebook's ads honestly I just need help building my brand.
From my experience, people who are scrolling the Facebook Feed are not in their shopping mode at that moment. I don't think seeing a product will make them go and buy it just from the ad. At least most of the time. They need to see more of your brand before they purchase so you need to build some trust.

Find a creative way to get their attention first, then try and stir them into shopping mode. You can also try re-targeting. This will help you build a fan base with time.

As for Google Ads, I do not have much experience but they are already on a web page looking for something, so your ad is more likely to trigger their "shopping mode" right away.

Try testing with small budgets before you go big.
 
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Tiago

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How many have you sold until now? And how have you gotten those first clients?
 

Naseem myles

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If it's your first rodeo, then I wouldn't recommend driving traffic with paid ads until you have a proven process for selling.

You need to know some baseline conversion rate for your site to set metrics for profitability of the paid ad campaign.

If you've got money to burn, disregard that advice and light the fires.

Welcome aboard.
Thanks I'll look into it.
 
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Naseem myles

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How many have you sold until now? And how have you gotten those first clients?
I've only sold about 50 but I feel like there is no NEED for my company being we have plenty of clothing company's around the world. Those costumers were mostly word of mouth.
 

Naseem myles

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From my experience, people who are scrolling the Facebook Feed are not in their shopping mode at that moment. I don't think seeing a product will make them go and buy it just from the ad. At least most of the time. They need to see more of your brand before they purchase so you need to build some trust.

Find a creative way to get their attention first, then try and stir them into shopping mode. You can also try re-targeting. This will help you build a fan base with time.

As for Google Ads, I do not have much experience but they are already on a web page looking for something, so your ad is more likely to trigger their "shopping mode" right away.

Try testing with small budgets before you go big.
Thanks I'll most likely come back to this business when I have the capital to burn.
 

Tiago

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I've only sold about 50 but I feel like there is no NEED for my company being we have plenty of clothing company's around the world. Those costumers were mostly word of mouth.

What if you double-down on what's working?

What are the specific actions that created the clients? Are you focused on the activities that matter most?

What always gets me back on track is asking myself this: "Is what I am doing in the next hour highly productive for me? Is it my next necessary required action? Or am I just keeping busy?"
 

Naseem myles

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What if you double-down on what's working?

What are the specific actions that created the clients? Are you focused on the activities that matter most?

What always gets me back on track is asking myself this: "Is what I am doing in the next hour highly productive for me? Is it my next necessary required action? Or am I just keeping busy?"
I feel like u can improve alot but the capital isnt really there right now and I know it doesn't take money to make money but I'm spending more than I'm making so I need to go more about it as chess not checkers.
 

Kung Fu Steve

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Guerrilla marketing.

You don't have a budget, you don't have a store, you don't have the resources -- so it's time to get resourceful.

If you're serious about the clothing brand, probably the best to model is Daymond John. 2 of his books tell the whole story.

Same situation. Sold out of his trunk for a long time.
 
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Niptuck MD

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Sold out of his trunk for a long time.
this is ubiquitously the quintessential part of the Daymond JOhn story. In an era of stiff competition he just delievered out of his trunk. NO overhead, no BS no expenditures, just product to street to consumer rinse recycle repeat.
 

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