Came across this answer on Quora- not sure how much of it is true, but an incredible comeback/marketing story
https://www.quora.com/What-are-the-...ame-successful/answer/Peter-Lynch-4?srid=poQX
https://www.quora.com/What-are-the-...ame-successful/answer/Peter-Lynch-4?srid=poQX
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