Idea to make millions

[Flint]

I think I have not conveyed my concept fully. The concept to me is to do the market research, find an opportunity where a 'value proposition innovation' can be made. People buy the value proposition that is tailored just for them for max value and customer satisfaction.


In simpler terms, Starbucks looked at a customer segment, and realized in Europe there is an already validated high end european coffee lounge scene. He made some tweaks to see if it would work in America. He innovated the value proposition in order to serve a premium experience with higher end coffee to women, and upper middle class mostly.

In essence, he created a new superior value proposition tailored to his target audience. He kept a supreme focus on continually improving the value proposition for his target audience.


In conclusion, my overall concept is:


superior strategy + superior organization/business model
= superior value proposition for target audience = superior results ( customer satisfaction + profit + growth)

A business wants to create a superior value proposition (value, brand, product, and experience). It needs an optimal strategy and organization/business model to be able to design and create that superior value proposition.

The concept at hand is to achieve an above average or superior value proposition for the target audience. Keep improving the value proposition to improve results(ideally leading to heavy growth and then scale). Would you say that is an accurate enough way to look at it?

What you're saying is correct... but feels very theoretical in the way you describe it. As if it was based on extensive paper research. You're not wrong, it's just your way of communicating is very algorithmic. Do you read a lot or are you a big 4 consultant?

You describe stuff from the business model/supply-side of things. But the magic happens on the user/demand-side. Be careful not to trample a subtle part of seeing the world from another person's perspective and letting them show you what they really need. And then acting on it, watering the seed of productocracy and gaining traction in the real world.



I'm afraid that this theoretical "approach to the approach" made Starbucks fail in Australia.

Why there are almost no Starbucks in Australia

It's easy to find a Starbucks cafe almost anywhere in the world, but in Australia, there aren't that many.

www.cnbc.com

I agree with @Kung Fu Steve:

Complexity is the enemy of execution.

 

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[DavidL41]

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