"Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.
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Hi !Thanks for sharing your progress in this thread, it's very interesting to follow and congrats on the success!
Would you mind sharing a bit more about your ad strategy?
I also run an e-commerce store and have alot of trouble with consistency and scaling. Some days will do $500 in sales, the next $100 and trying to push more budget usually results in higher CPR. Sounds like you've got quite a bit of experience in facebook ads and I think hearing more about your strategy and could be really useful for myself and others.
Sounds like you are using LLAs, are you also using interest targeting? Are you using purchase conversion goal for these ads?
Do you run all your ad sets in one CBO campaign that has all the budget or do you have budgets set at ad level?
If at ad set level what % of budget is associated with LLAs / interests / retargeting?
Did you say you are spending around $200/day or did you just increase your spend by $200?
Looking forward to seeing more posts on continued sales and success! Cheers.
Yup, definitively, that's the most profitable campaigns for my clientsCongratulations on your success! I won't comment on everything but I was reading and you were talking about struggling with being profitable on the front end. Here's something people forget SO often: Don't forget to target your PAST customers in a separate campaign after X days of purchase (depending on your product buying cycle or your up-sells/cross-sells) encouraging them to buy your other products.
What I mean: Consumer A bought product A but not product B,C, or D. So run an ad encouraging them to buy your other products. Yes, this is done through your email list but is also extremely effective to do via ads on low budgets. Just make sure to pay attention to your exclusion audiences and time delay to not be TOO omni-present in your customers lives.
Great way to encourage repeat customers and up your LTV.
Thanks a lot !I love this thread, it's great to see what you've been through, yet how you've repeatedly kept getting up and trying again, and now to see the happiness that you're experiencing on a daily basis from the persistence.
Great work, best of luck to you.
I'm selling to the US so, not in my case, but yeah, entrepreneurship in France is garbage, that's the main reason I'm moving out asapGood job on your results. I'm from France too and doing approx the same numbers as you are doing. Keep going, it is worth it.
Also keep in mind that when you reach 82k, you'll have to pay the TVA for every € over 82k. I believe you're in "franchise de TVA" for now but once its gone, you lose 20% profit
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