Thanks for sharing your progress in this thread, it's very interesting to follow and congrats on the success!
Would you mind sharing a bit more about your ad strategy?
I also run an e-commerce store and have alot of trouble with consistency and scaling. Some days will do $500 in sales, the next $100 and trying to push more budget usually results in higher CPR. Sounds like you've got quite a bit of experience in facebook ads and I think hearing more about your strategy and could be really useful for myself and others.
Sounds like you are using LLAs, are you also using interest targeting? Are you using purchase conversion goal for these ads?
Do you run all your ad sets in one CBO campaign that has all the budget or do you have budgets set at ad level?
If at ad set level what % of budget is associated with LLAs / interests / retargeting?
Did you say you are spending around $200/day or did you just increase your spend by $200?
Looking forward to seeing more posts on continued sales and success! Cheers.
Congratulations on your success! I won't comment on everything but I was reading and you were talking about struggling with being profitable on the front end. Here's something people forget SO often: Don't forget to target your PAST customers in a separate campaign after X days of purchase (depending on your product buying cycle or your up-sells/cross-sells) encouraging them to buy your other products.
What I mean: Consumer A bought product A but not product B,C, or D. So run an ad encouraging them to buy your other products. Yes, this is done through your email list but is also extremely effective to do via ads on low budgets. Just make sure to pay attention to your exclusion audiences and time delay to not be TOO omni-present in your customers lives.
Great way to encourage repeat customers and up your LTV.
I love this thread, it's great to see what you've been through, yet how you've repeatedly kept getting up and trying again, and now to see the happiness that you're experiencing on a daily basis from the persistence.
Great work, best of luck to you.
Good job on your results. I'm from France too and doing approx the same numbers as you are doing. Keep going, it is worth it.
Also keep in mind that when you reach 82k, you'll have to pay the TVA for every € over 82k. I believe you're in "franchise de TVA" for now but once its gone, you lose 20% profit
What works on Facebook and Instagram for apparel (I assume that's what you mean by POD) depends entirely on the image. The copy is much less important. Does it look good, and will it look good on ME? That's what people are thinking there.
Complicated marketing strategies for something like this are generally doomed to fail. BUT remember the long game...
What's the long game?
To build customer lifetime value. To get customers that you can consistently sell to. That's the way to win with this: launching lots of SKUs, testing the ones that get buyers, and continuously selling your products to your customer base.
I'll give you a real example of what a client I worked with did in the UK. She launched a fashion line targeted at girls 18-25, primarily sold on Instagram. Her profit generally came from the customer base she already had that was willing to continue buying clothes from her. The customer growth came from Facebook. Generating sales growth for her was simple: test a bunch of those SKUs and see which ones worked the best. To retargeting, we used dynamic ads. Simple stuff.
The problem with her business model was that her products that she was producing depended highly on time based campaigns (Valentines day etc) so the rest of the year she wasn't selling much. She's expanding into more evergreen clothing now but it's proving to be much more difficult, as the key is in matching the DESIGN to the audience.
Hope that helps.
Just finished reading this thread from start to the last post. This has been very inspiring to read @Jeannen. Thank you once again.
With your current store, are you still doing print on demand or have you now transitioned into a different model?
I think the experienced you developed while building those first 13 or so stores you mentioned over the last few years really helped you to get the success with this current store.
You mentioned, you are now building a brand with this store. How would you define a brand versus those other stores you built before?
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