What's new

Humor in advertisement?

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Live your best life.

Tired of paying for dead communities hosted by absent gurus who don't have time for you?

Imagine having a multi-millionaire mentor by your side EVERY. SINGLE. DAY. Since 2007, MJ DeMarco has been a cornerstone of Fastlane, actively contributing on over 99% of days—99.92% to be exact! With more than 39,000 game-changing posts, he's dedicated to helping entrepreneurs achieve their freedom. Join a thriving community of over 90,000 members and access a vast library of over 1,000,000 posts from entrepreneurs around the globe.

Forum membership removes this block.

ProblemSolving

New Contributor
MEMBER
Read Fastlane!
Joined
Jul 4, 2017
Messages
57
Location
?
Rep Bank
$365
User Power: 58%
<div class="bbWrapper">I&#039;m learning photography. So I posted this ad:<br /> <br /> ======================================<br /> Title: Need a photo? I&#039;m the BEST photographer<br /> Hey guys,<br /> <br /> I&#039;ll be the BEST photographer in the world. However I&#039;m just starting out, so you can get a FREE quality photo. For now. Hurry up while it lasts.<br /> <br /> Contact me at **********<br /> ======================================<br /> <br /> Can it be improved?</div>
 
  • Like
Reactions: Chx
<div class="bbWrapper">Most advertising/copy experts advise against using humor in ads. You want to use what sells. I think your title can use some improvement. Your title/headline is the most important thing. You can use the &quot;best photographer&quot; line in the body but it fails to be humorous from my point of view. I know you intended to be a little sarcastic but it needs improvement on the delivery.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 49303" data-quote="ProblemSolving" data-source="post: 740970" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=740970" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-740970">ProblemSolving said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Can it be improved? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> What do you think?</div>
 
<div class="bbWrapper">To be honest, I don&#039;t see what&#039;s funny. I just perceive it as if you&#039;re contradicting yourself in a non-comedic way.<br /> <br /> And that&#039;s the problem with comedy in advertisements. People have different taste, and if someone doesn&#039;t think your ad is funny it will fall flat right out of the gate.<br /> <br /> It&#039;s high risk without necessarily being high reward. Dollar shave club and Squatty Potty might be able to pull comedy off once in a while, but the question is if you can, and if there is no easier way that might work better for you.</div>
 
  • Like
Reactions: SMH
<div class="bbWrapper">Want to see how a professional photographer takes pictures?<br /> <br /> If you hire me, I will even show you my breasts. Oh what the heck, I&#039;ll show them to you anyway but give me a call at 867-5309. Don&#039;t worry, you won&#039;t have to show me your breasts.<br /> <br /> <script class="js-extraPhrases" type="application/json"> { "lightbox_close": "Close", "lightbox_next": "Next", "lightbox_previous": "Previous", "lightbox_error": "The requested content cannot be loaded. Please try again later.", "lightbox_start_slideshow": "Start slideshow", "lightbox_stop_slideshow": "Stop slideshow", "lightbox_full_screen": "Full screen", "lightbox_thumbnails": "Thumbnails", "lightbox_download": "Download", "lightbox_share": "Share", "lightbox_zoom": "Zoom", "lightbox_new_window": "New window", "lightbox_toggle_sidebar": "Toggle sidebar" } </script> <div class="bbImageWrapper js-lbImage" title="csm_RC2015_S_2878_3862_ChickenBreast_Herbs_Hero_D_7d308c5f52.jpg" data-src="/community/proxy.php?image=https%3A%2F%2Fwww.aldi.us%2Ffileadmin%2F_processed_%2Ff%2Fe%2Fcsm_RC2015_S_2878_3862_ChickenBreast_Herbs_Hero_D_7d308c5f52.jpg&amp;hash=6d7b9e4992a868843ac423f1a5097f4a" data-lb-sidebar-href="" data-lb-caption-extra-html="" data-single-image="1"> <img src="/community/proxy.php?image=https%3A%2F%2Fwww.aldi.us%2Ffileadmin%2F_processed_%2Ff%2Fe%2Fcsm_RC2015_S_2878_3862_ChickenBreast_Herbs_Hero_D_7d308c5f52.jpg&amp;hash=6d7b9e4992a868843ac423f1a5097f4a" data-url="https://www.aldi.us/fileadmin/_processed_/f/e/csm_RC2015_S_2878_3862_ChickenBreast_Herbs_Hero_D_7d308c5f52.jpg" class="bbImage" data-zoom-target="1" style="" alt="csm_RC2015_S_2878_3862_ChickenBreast_Herbs_Hero_D_7d308c5f52.jpg" title="" width="" height="" loading="lazy" /> </div><br /> <br /> <br /> See, that was humor in advertising but even at that, you will run in to the lady that has her nose stuck up her @ss and get all mad about it. So thats why it&#039;s hard to be funny in ads, especially these days when everyone has a chip on their shoulder.</div>
 
<div class="bbWrapper">Oh yeah, just recently it was made a big deal because this one cafe has a sign that reads:<br /> <br /> Burgers as big as your a$$<br /> <br /> Some people were flipping out about it. lol I&#039;m not real sure who thought that was funny to begin with but only because, I don&#039;t want to think about a$$ while eating my burger. <img src="/community/imgs/emoticons/em-oooh.png" class="smilie" loading="lazy" alt=":jawdrop:" title="Jaw Drop :jawdrop:" data-shortname=":jawdrop:" /></div>
 
  • Like
Reactions: SMH
<div class="bbWrapper"><blockquote data-attributes="member: 46681" data-quote="minivanman" data-source="post: 741111" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=741111" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-741111">minivanman said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Want to see how a professional photographer takes pictures?<br /> <br /> If you hire me, I will even show you my breasts. Oh what the heck, I&#039;ll show them to you anyway but give me a call at 867-5309. Don&#039;t worry, you won&#039;t have to show me your breasts.<br /> <br /> <div class="bbImageWrapper js-lbImage" title="csm_RC2015_S_2878_3862_ChickenBreast_Herbs_Hero_D_7d308c5f52.jpg" data-src="/community/proxy.php?image=https%3A%2F%2Fwww.aldi.us%2Ffileadmin%2F_processed_%2Ff%2Fe%2Fcsm_RC2015_S_2878_3862_ChickenBreast_Herbs_Hero_D_7d308c5f52.jpg&amp;hash=6d7b9e4992a868843ac423f1a5097f4a" data-lb-sidebar-href="" data-lb-caption-extra-html="" data-single-image="1"> <img src="/community/proxy.php?image=https%3A%2F%2Fwww.aldi.us%2Ffileadmin%2F_processed_%2Ff%2Fe%2Fcsm_RC2015_S_2878_3862_ChickenBreast_Herbs_Hero_D_7d308c5f52.jpg&amp;hash=6d7b9e4992a868843ac423f1a5097f4a" data-url="https://www.aldi.us/fileadmin/_processed_/f/e/csm_RC2015_S_2878_3862_ChickenBreast_Herbs_Hero_D_7d308c5f52.jpg" class="bbImage" data-zoom-target="1" style="" alt="csm_RC2015_S_2878_3862_ChickenBreast_Herbs_Hero_D_7d308c5f52.jpg" title="" width="" height="" loading="lazy" /> </div><br /> <br /> <br /> See, that was humor in advertising but even at that, you will run in to the lady that has her nose stuck up her @ss and get all mad about it. So thats why it&#039;s hard to be funny in ads, especially these days when everyone has a chip on their shoulder. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>This is so true, nowadays it is difficult to make a funny ad without offending someone.</div>
 
<div class="bbWrapper">Let&#039;s say you are able to incorporate a witty, hilarious and nonoffensive joke into your ad.<br /> <br /> Will people laugh? ... Perhaps.<br /> <br /> Will they think &quot;Gee, I need your photography services now&quot;? Probably not.<br /> <br /> I&#039;m a firm believer that humor has its place in almost all aspects of life. But does humor sell? No. At best, it should be a tool to engage your reader, but even then it is risky.<br /> <blockquote data-attributes="member: 49303" data-quote="ProblemSolving" data-source="post: 740970" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=740970" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-740970">ProblemSolving said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Can it be improved? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Free quality photo – you&#039;ve got an amazing offer here.<br /> <br /> Yet, much of your ad focuses on something nobody cares about (I&#039;m the best photographer), not what people <i>do</i> care about (FREE STUFF!)<br /> <br /> If your advertising format allows it, include your best photo sample in the ad. Because you&#039;re &#039;just starting out&#039;, people will wonder if your photos are any good. Alternatively, you could say &#039;building my portfolio&#039; rather than &#039;just starting out&#039; – both are true, but one paints a negative picture of you being inexperienced.</div>
 
<div class="bbWrapper">I agree with Chx. Don&#039;t use humor in an ad. An ad isn&#039;t made to entertain. It is made to sell.<br /> <br /> Make a small investment (or go to the library) and pick up the book Ca$hvertising.</div>
 

Welcome to an Entrepreneurial Revolution

The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

Follow MJ DeMarco

Get The Books that Change Lives...

The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

mj demarco books
Back
Top Bottom