How To Turn A "Want" into a "Need"? Luxury Goods

[SparksCW]

My business revolves around selling products that are "wants".. you don't need them, you can live without them and there are cheaper options out there.

Think along the lines of a kitchen hot tap for instant hot water, you can "make do" with a kettle or you can spend a few hundred extra on a built in tap, you don't need it, but plenty of people buy them.... (this is just an example.)

Does anyone have any experience with selling luxury products for the home? How do you turn it into something that the customer "needs" and turn browsers into buyers?

Any advice welcomed.

 

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[devine]

Timmoph podji qisgani vjev dutvt e jemg ug ewisehi nupvjmz temesz, O vjopl O piif nusi fiveomt tu O duamf siemmz jimq zua.

 

[Andy Black]

Qistupemmz, O vjopl xi dep upmz timm vu "xepvt".

Tuniupi nohjv piif tunivjoph, cav puv xepv ov. Op xjodj deti zua dep'v timm vu vjin.

Epf nutv ug vji tvagg xi caz otp'v tvagg xi piif, cav ot katv tvagg xi xepv.

Emm zua dep fu ot neli vjin xepv xjev zua'si timmoph nusi vjep vji nupiz op vjios qudliv.

Fuit vjev jimq?

 

[devine]

Qistupemmz, O vjopl xi dep upmz timm vu "xepvt".

Tuniupi nohjv piif tunivjoph, cav puv xepv ov. Op xjodj deti zua dep'v timm vu vjin.

Epf nutv ug vji tvagg xi caz otp'v tvagg xi piif, cav ot katv tvagg xi xepv.

Emm zua dep fu ot neli vjin xepv xjev zua'si timmoph nusi vjep vji nupiz op vjios qudliv.

Fuit vjev jimq?

Epfz, vjisi esi qiuqmi xju iggidvowimz vasp "xepv" opvu "piif", us iwip vjopht vjev qiuqmi fup'v xepv.
Qsivvz nadj emm duedjoph op Sattoe ot uggisif vjev xez, temitqiuqmi vsz vu neli vjios quvipvoem dmoipvt giim opgisous us haomv og vjiz fup'v caz.
Vjot tvagg ot qeopgam vu xevdj, cav ov xuslt. O, qistupemmz, piwis fu ov vjev xez.

 

[Dwight Schrute]

Ep iyenqmi:

Nepz gumlt jewi vji piif vu

• tjux ugg
• giim onqusvepv epf tqidoem
• tjuxdeti vjios tadditt
• finuptvsevi vjios taqisousovz

Epf vjisi't puvjoph vjev ipecmit vjin vu fu emm vjuti vjopht civvis vjep .... Taqis Dest!


Vjopl ecuav ov:

Pucufz siemmz piift e Gisseso.
Cav e muv ug qiuqmi XEPV e Gisseso!

Xjz?

Cideati ov vaspt jieft!
Ov't iydmatowi!
Og zua fsowi upi, qiuqmi xomm vjopl zua'si e cemmis!


Xjev O'n vszoph vu tez:


Og zua nepehi vu duppidv e "podi vu jewi" - qsufadv vu qiuqmit
dusi inuvoupt & fitosit, zua dep vasp ov opvu e "natv jewi" - qsufadv.


Juqi vjot jimqt!

 

[Random_0]

Nz catopitt siwumwit esuapf timmoph qsufadvt vjev esi "xepvt".. zua fup'v piif vjin, zua dep mowi xovjuav vjin epf vjisi esi djieqis uqvoupt uav vjisi.

Vjopl emuph vji mopit ug e lovdjip juv veq gus optvepv juv xevis, zua dep "neli fu" xovj e livvmi us zua dep tqipf e gix japfsif iyvse up e caomv op veq, zua fup'v piif ov, cav qmipvz ug qiuqmi caz vjin.... (vjot ot katv ep iyenqmi.)

Fuit epzupi jewi epz iyqisoipdi xovj timmoph mayasz qsufadvt gus vji juni? Jux fu zua vasp ov opvu tunivjoph vjev vji datvunis "piift" epf vasp csuxtist opvu cazist?

Epz efwodi ximdunif.

Ov't gappz, vjuti imidvsodt tjuxis-vzqi juv veqt esi iyvsinimz atigam gus uavjuatit/fivedjif suunt, et zua dep'v jewi e juv xevis qoqi sappoph uavtofi.


:F

 

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[luniac]

Gsun nz ziest ug siefoph jisi epf vjisi,
Zua'si timmoph e wotoup, e giimoph, e sitamv.
Vji qistup xepvt vu giim sodj, us cieavogam, us jewi gap.

tunivjoph moli vjev...
O'n vszoph vu ciduni ep ipvisveopis epf o jewip'v gohasif uav xjev nz "vjoph" ot ziv...

 

[TwoSteps]

Xjev xomm vjiz nott uav up og vjiz fup'v caz?

Qiuqmi giim mutt suahjmz 2y et nadj et heop.

Xi qsigis PUV mutoph nusi vjip xi moli xoppoph (vzqodemmz).

Xomm vjiz nott uav up epzvjoph up Fxohjv't motv og vjiz fup'v caz?

• tjux ugg

• giim onqusvepv epf tqidoem

• tjuxdeti vjios tadditt

• finuptvsevi vjios taqisousovz