Andy Black
Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
I know a course creator who does weekly live Zoom workshops to his paying subscribers. Each week he does a different topic.I live mainly from my property portfolio. This is why I started a property podcast in Czech. It appeared to be the biggest podcast in the country with this topic.
After 3 years of free content, I realised I don't feel comfortable giving it all out without getting anything back.
This is why I started paid online courses. It kind of sucked. Instead of being with people I was all day in front of computer writing sales scripts for my videos and emails.
I sold some courses to my email database. It didn't make me happy at all.
My podcast changed. Then, I almost stopped producing it.
Seminars are probably better option than online courses. I tried it, but Covid stopped it all. Yeas, I do have few paid ebooks but there is no way to sell it to hundred of thousands in Czech
I would like to start it all over again but I would love to monetize it somehow in order to keep it going and help tons of people as I did before.
I still get thank you emails how I changed property investing information on Czech internet. That is amazing. But is there any way to live from it?
Starting real estate agency is not an option. I tried but I don't feel need for another RE company.
Thank you for any ideas and experiences.
Adam.
He is well prepared with slides and images. After each section he stops the recording and does a Q&A. At the end of the workshop he does a Q&A that he records.
So the workshop is live, and it’s engaging because paid people are on the call who interact and can ask questions.
Because the host stopped and started the recording as he went along, he ends up with videos of each section of the workshop - ready to upload as separate lessons of his new course.
I personally don’t do my courses and workshops like that, but may do so as I see the power (and fun) of it.
The resulting course is very well presented because you followed prepared slides that have bullet points and accompanying images/videos/graphs.
And it’s broken down into bite sized lessons.
The guy I know who does this charged $20/mth to access the growing library of courses as well as attend each week’s workshop. He’s now increased that to $40/mth because the library is bigger.
He could also send out emails news, insights, and tips… effectively having a paid email newsletter as well as the library and live workshops.
A paid email newseletter encourages people to stay a subscriber rather than pay for a month, binge on the content, leave for a year, then signup and repeat.
The guy does $1m/year selling courses in a different niche, albeit I don’t think he does the live workshops. I guess he’s already built up the library over the years.
I personally spend hardly any time on my sales page. I have one, but I spend most of my time creating new content - both free and paid. I’ll focus on YouTube as my main marketing channel first off.
I may or may not have a podcast. If I’d started with a podcast I’d be looking to convert sections of each episode into video using the amazing tools out there, and getting help from people who specialise in doing so.
You’re the business owner, so you get to choose what type of business you grow, and which parts you outsource.
Hope that helps!