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How do you charge for & automate lead generation? Software etc.

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RobbieFoston

New Contributor
Sep 12, 2021
3
2
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London, UK
Hi Guys,

I'm in the process of setting up a business which in short, revolves around lead generation. The idea is that person X visits the website and fills in the landing page, to later be contacted by the company I pass the lead on to. I currently work in the lead gen business for tech companies, and we operate on a guaranteed lead per month basis, which makes invoicing nice and easy.

However, with the model I'm setting up the company would pay for each lead I deliver. For example, if I get 10 leads in a day they would be £50 CPL (Cost per lead) and be sent all 10 leads to contact as and when they wish. This is an easier business model to sell into the client as they have no risk (no leads = no payment).

Does anybody know of a method/ software that can be used to automate this process? I don't want to have to contact the company everytime a lead comes in and continually invoice for £50 each time.

Ideally, I would like the lead to be sent straight to the client so they can follow up immediately. My only concern with this approach is how do you monitor payment and invoicing?

Any advice would be great - thanks all.
Robbie
 

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Hi Guys,

I'm in the process of setting up a business which in short, revolves around lead generation. The idea is that person X visits the website and fills in the landing page, to later be contacted by the company I pass the lead on to. I currently work in the lead gen business for tech companies, and we operate on a guaranteed lead per month basis, which makes invoicing nice and easy.

However, with the model I'm setting up the company would pay for each lead I deliver. For example, if I get 10 leads in a day they would be £50 CPL (Cost per lead) and be sent all 10 leads to contact as and when they wish. This is an easier business model to sell into the client as they have no risk (no leads = no payment).

Does anybody know of a method/ software that can be used to automate this process? I don't want to have to contact the company everytime a lead comes in and continually invoice for £50 each time.

Ideally, I would like the lead to be sent straight to the client so they can follow up immediately. My only concern with this approach is how do you monitor payment and invoicing?

Any advice would be great - thanks all.
Robbie
I’m not doing this (yet?).

I’ve heard of Leadshook. Maybe that’s just for distribution.

Check out “Take The Lead” by Dan Wardrope.
 

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