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I remember that he recommends checking product sales as opposed to surveys because they are much more reliable, and I agree with him.
What I don't get is how he got access to that information before the internet was well established, especially when it comes to a wide variety of industries.
When I try to look for similar data today, I mostly run into market research firms with some very expensive reports that may or may not be helpful.
I don't care about PESTLE or Porter's five forces analysis or other academic theories. I want the numbers.
Does anyone know if the sources that Gary had are still available?
What I don't get is how he got access to that information before the internet was well established, especially when it comes to a wide variety of industries.
When I try to look for similar data today, I mostly run into market research firms with some very expensive reports that may or may not be helpful.
I don't care about PESTLE or Porter's five forces analysis or other academic theories. I want the numbers.
Does anyone know if the sources that Gary had are still available?
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