I am in the early stages of starting a business. I have my product almost ready to go and I will researching stores to try and sell it to. Walmart wants all kinds of documents including a rating from D&B to confirm my stability. Am I aiming too high. The product I will be selling is a small item I am having made in China. I will be selling it on line as well, but I wanted to try and get it into a Walmart or Target as well. Should I aim lower in the beginning and then once the product is selling try for the bigger stores? Is anybody currently selling to a big chain store?
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