Hey guys,
I wanted to share this with you because I thought it could be really useful. Heck if I would have known this when I just started off I would have been a lot better off.
I've been doing a lot of thinking about conversions, considering I just left my last startup job whose website had trouble in this area, and wrote a post (<there if you want to read the whole thing in it's entirety) that compares 2 fictional businesses side by side, inspired by 2 real businesses that I've run before. The one that has a good website, and the proper tools converts blog traffic to email subs at 10% and traffic to landing pages at 55%. The other converts 1% or less, because the proper website and tools are absent.
One business is working SMART and takes the same amount of effort to succeed, while the other business is not and fails.
Here's the illustration:
And now how that translates to sales:
All of that can come down to how well your website is put together.
Studies show that:
94% of a website user’s first impressions are design related while 75% of web users admit to making judgements about a company’s credibility based off of their web design.
You could literally take you 3-4 hours to setup a high converting site with the proper tools. And that could be your deciding factor between success and failure.
It would take you the same amount of work to drive 1000 visitors to either site in the illustration, but one business will thrive off of it, and the other won't.
This is one way to work SMARTER if you're building an online business.
Thought this would be helpful for you guys, and would love to hear your thoughts, questions or experience on the subject.
I wanted to share this with you because I thought it could be really useful. Heck if I would have known this when I just started off I would have been a lot better off.
I've been doing a lot of thinking about conversions, considering I just left my last startup job whose website had trouble in this area, and wrote a post (<there if you want to read the whole thing in it's entirety) that compares 2 fictional businesses side by side, inspired by 2 real businesses that I've run before. The one that has a good website, and the proper tools converts blog traffic to email subs at 10% and traffic to landing pages at 55%. The other converts 1% or less, because the proper website and tools are absent.
One business is working SMART and takes the same amount of effort to succeed, while the other business is not and fails.
Here's the illustration:
And now how that translates to sales:
All of that can come down to how well your website is put together.
Studies show that:
94% of a website user’s first impressions are design related while 75% of web users admit to making judgements about a company’s credibility based off of their web design.
You could literally take you 3-4 hours to setup a high converting site with the proper tools. And that could be your deciding factor between success and failure.
It would take you the same amount of work to drive 1000 visitors to either site in the illustration, but one business will thrive off of it, and the other won't.
This is one way to work SMARTER if you're building an online business.
Thought this would be helpful for you guys, and would love to hear your thoughts, questions or experience on the subject.
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