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Help me find the friction! (New site)
OK, I need some help here. Kicked this off a little over a week ago. PPC campaigns were at first way to general and open so they were killing ad spend. Shifted it down in to lower more targeted categories, the CTR is still 2-4% however NO CONVERSIONS! NONE what so ever maybe 3-5 total items in the shopping cart. This morning I logged into 10 organic results, checked the positioning and was in 3-4 (probably google sandbox) and a 90% bounce rate :/ . Not good at all, thank god I didn’t pay for those.
So help me out here, these are three potential landing pages. The home page (would be organic I do not point PPC to the home page), the category page, and a product page. What would make you buy or not buy? Any errors? Something seem off?
www.buypokersets.com
http://www.buypokersets.com/500-piece-poker-chip-sets-c-4.html
http://www.buypokersets.com/115g-500pc-double-royal-flush-poker-chip-set-p-23.html
You can go all the way through to the checkout; it’s a one page so you don’t need to do anything to see it. Any friction there?
I am trying to maybe uncover an issue that I can’t see. The kind that the site owner would lead a blind eye to because you just paid a heap of money and don’t want to think something is wrong…. Haha
THANK YOU
OK, I need some help here. Kicked this off a little over a week ago. PPC campaigns were at first way to general and open so they were killing ad spend. Shifted it down in to lower more targeted categories, the CTR is still 2-4% however NO CONVERSIONS! NONE what so ever maybe 3-5 total items in the shopping cart. This morning I logged into 10 organic results, checked the positioning and was in 3-4 (probably google sandbox) and a 90% bounce rate :/ . Not good at all, thank god I didn’t pay for those.
So help me out here, these are three potential landing pages. The home page (would be organic I do not point PPC to the home page), the category page, and a product page. What would make you buy or not buy? Any errors? Something seem off?
www.buypokersets.com
http://www.buypokersets.com/500-piece-poker-chip-sets-c-4.html
http://www.buypokersets.com/115g-500pc-double-royal-flush-poker-chip-set-p-23.html
You can go all the way through to the checkout; it’s a one page so you don’t need to do anything to see it. Any friction there?
I am trying to maybe uncover an issue that I can’t see. The kind that the site owner would lead a blind eye to because you just paid a heap of money and don’t want to think something is wrong…. Haha
THANK YOU
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