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Help improve my site / company?

whiterabbit

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Hi guys. Im looking for tips on how to help improve my company. Its very small currently and looking for ways to get new customers. Basically myself and another guy check what peoples former employers are saying about them in their job references.

The site is www.checkyourref.com

We are currently advertising on facebook, google ads and linkedin ads, we are having a few customers but not enough to be worth while after removing costs of the CPC's. Especially from linked in the cost per click is around 2 pounds each click! Very expensive.

Anway so I guess im just looking for feedback on ideas of how to increase sales or any general tips. Feel free to slate me.

Thankyou,
 
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jon.M

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Autoplaying sound doesn't give off a great impression and can be considered annoying. It's quite hard to see where it comes from when you're at the top.
 

LRG

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Hi whiterabbit! There are a ton of things to improve on your site. First, your site is not responsive, which is really a must nowadays. Also, don't use wix... they are slow websites and not especially secure. Instead of wix, use WordPress or some good HTML theme (if you don't plan to update content regularly) as a starting point. Anyways, if you are spending on ads and traffic, having a good design & copy is really useful.
 

I Am I Said

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Interesting concept... If you "had" to go from "500 people helped" to "5000 people helped" in, say, 6 months, what would have to change?

Ditching Wix is probably important; but what about scalability? How many people can "me and another guy" help?
 

Blaise84

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Hi guys. Im looking for tips on how to help improve my company. Its very small currently and looking for ways to get new customers. Basically myself and another guy check what peoples former employers are saying about them in their job references.

The site is www.checkyourref.com

We are currently advertising on facebook, google ads and linkedin ads, we are having a few customers but not enough to be worth while after removing costs of the CPC's. Especially from linked in the cost per click is around 2 pounds each click! Very expensive.

Anway so I guess im just looking for feedback on ideas of how to increase sales or any general tips. Feel free to slate me.

Thankyou,

First of all, awesome business concept. I personally love the idea, and I think it's something that has an enormous reach potential.

I noticed that near the bottom of the homepage it says "See what our clients our saying," which, of course "our" was used when "are" should have been used.

For me personally, the Check Your Ref font at the very top is kind of hard to read because of its shape. Also, the gray coloring is a turn-off for me. The more I observe different ads, I notice that the ads getting a lot of clicks are those with good colors and good copy. Even if the concept is excellent, as I think yours is, people are deciding whether to click "x" or continue scrolling based on whether what they see on the page resonates with their subconscious, e.g. colors and pictures, and it doesn't necessarily matter what their logical, conscious mind is saying. Ca$hvertising is a good book that talks in detail about these concepts. MJ uses the example of his book covers to highlight this concept. When his book was released, people were saying it was a great book, but to ignore the ugly cover. He then changed the cover (pics of original cover and new cover included in this post), and sales apparently increased greatly. In other words, even though the content of the book was excellent, it didn't matter because people didn't judge based on the content, they made a quick decision based on the cover picture.

pic.1.jpg pic.jpg

Please keep in mind that these are just my own personal opinions, and they may not necessarily reflect the market at large. Again, love the idea, and I hope business takes off for you!
 
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