A buddy of mine has asked me to help him sell his website quickly, as he's in some family emergencies now and needs to get this off his plates (and get some cash as well).
Problem is, we're having a hard time settling on an asking price.
We're tentatively looking at 1-1.5x annual net income. Before I head off to list on Flippa, I wanted to pass it here for suggestions on what would be a good price to ask for without leaving cash on the table, knowing he also wants this off his plates ASAP.
Some details:
For the past fiscal year (see below for current income streams and additional ready-to-launch products which are all part of the sale)
Gross Income: $25,265.96
Total Expenses: $1,076.80
Net Revenue: $24,189.16 (for the year)
Niche: Muscle Building
Site Age: 15 years
Website Content: 1,297 pages of 100% original content, including free and paid downloadable workout and meal plans (most written by the dude himself over the last 15 years, with a handful of submissions from fellow industry players)
Website Traffic: 100k+ unique visitors and 200k+ visits per month. Top countries are the United States (65%), Great Britain (7%) and Canada (5%).
Website visitors: predominantly male college graduates (From Alexa/Google/FB audience info)
Social Media: Facebook page with 18k+ likes (he's also on Twitter and YouTube, but those stats are not interesting)
Income streams:
The dude says the following 6 additional custom programs have been developed but not sold to the public. In his own words... "the only thing that is missing is a price point and marketing cycle."
The programs are as follows:
1) 16 Week Body Sculpting System
2) Women’s 4 Week Beginner Fat Loss and Muscle Toning Program
3) Women’s 4 Week Advanced Fat Loss and Muscle Building Program
4) Men’s 4 Week Beginner Fat Loss and Muscle Toning Program.
5) Men’s 4 Week Advanced Fat Loss and Muscle Building Program
6) 5-day workout services
What do you think? Is 1-1.5x annual net income too high? Too low? Just right?
Problem is, we're having a hard time settling on an asking price.
We're tentatively looking at 1-1.5x annual net income. Before I head off to list on Flippa, I wanted to pass it here for suggestions on what would be a good price to ask for without leaving cash on the table, knowing he also wants this off his plates ASAP.
Some details:
For the past fiscal year (see below for current income streams and additional ready-to-launch products which are all part of the sale)
Gross Income: $25,265.96
Total Expenses: $1,076.80
Net Revenue: $24,189.16 (for the year)
Niche: Muscle Building
Site Age: 15 years
Website Content: 1,297 pages of 100% original content, including free and paid downloadable workout and meal plans (most written by the dude himself over the last 15 years, with a handful of submissions from fellow industry players)
Website Traffic: 100k+ unique visitors and 200k+ visits per month. Top countries are the United States (65%), Great Britain (7%) and Canada (5%).
Website visitors: predominantly male college graduates (From Alexa/Google/FB audience info)
Social Media: Facebook page with 18k+ likes (he's also on Twitter and YouTube, but those stats are not interesting)
Income streams:
- Own products
- Meal plans
- Custom meal plans
- weight training plans
- Custom weight training plans
- Advertising
- Adsense
- Media.net
- Gourmet Ads
- Affiliate
- Clickbank
The dude says the following 6 additional custom programs have been developed but not sold to the public. In his own words... "the only thing that is missing is a price point and marketing cycle."
The programs are as follows:
1) 16 Week Body Sculpting System
2) Women’s 4 Week Beginner Fat Loss and Muscle Toning Program
3) Women’s 4 Week Advanced Fat Loss and Muscle Building Program
4) Men’s 4 Week Beginner Fat Loss and Muscle Toning Program.
5) Men’s 4 Week Advanced Fat Loss and Muscle Building Program
6) 5-day workout services
What do you think? Is 1-1.5x annual net income too high? Too low? Just right?
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Last edited:
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
