The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • Sell-Me Saturday is Now Live!

    Have something to sell? Want to promote your design service or a YouTube channel? SELL-ME SATURDAY is your opportunity to self-promote anything within the sphere of entrepreneurship on one thread... and at no cost. Go There
    Note: Indiscriminate SEO backlinking to questionable material is not allowed.
  • Join 50,000+ entrepreneurs who are earning their freedom and living their dream.

    "Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.

    Download (Unscripted) Download (Millionaire Fastlane) Register
    Registering for the forum removes this block.

Help Me Price My Site (So I don't leave cash on the table)

George Appiah

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 16, 2018
234
468
229
40
Accra, Ghana
A buddy of mine has asked me to help him sell his website quickly, as he's in some family emergencies now and needs to get this off his plates (and get some cash as well).

Problem is, we're having a hard time settling on an asking price.

We're tentatively looking at 1-1.5x annual net income. Before I head off to list on Flippa, I wanted to pass it here for suggestions on what would be a good price to ask for without leaving cash on the table, knowing he also wants this off his plates ASAP.

Some details:

For the past fiscal year (see below for current income streams and additional ready-to-launch products which are all part of the sale)

Gross Income: $25,265.96
Total Expenses: $1,076.80
Net Revenue: $24,189.16 (for the year)

Niche: Muscle Building
Site Age: 15 years

Website Content: 1,297 pages of 100% original content, including free and paid downloadable workout and meal plans (most written by the dude himself over the last 15 years, with a handful of submissions from fellow industry players)

Website Traffic: 100k+ unique visitors and 200k+ visits per month. Top countries are the United States (65%), Great Britain (7%) and Canada (5%).

Website visitors: predominantly male college graduates (From Alexa/Google/FB audience info)

Social Media: Facebook page with 18k+ likes (he's also on Twitter and YouTube, but those stats are not interesting)

Income streams:
  1. Own products
    • Meal plans
    • Custom meal plans
    • weight training plans
    • Custom weight training plans
  2. Advertising
    • Adsense
    • Media.net
    • Gourmet Ads
  3. Affiliate
    • Clickbank
Additional Products and Services

The dude says the following 6 additional custom programs have been developed but not sold to the public. In his own words... "the only thing that is missing is a price point and marketing cycle."

The programs are as follows:

1) 16 Week Body Sculpting System
2) Women’s 4 Week Beginner Fat Loss and Muscle Toning Program
3) Women’s 4 Week Advanced Fat Loss and Muscle Building Program
4) Men’s 4 Week Beginner Fat Loss and Muscle Toning Program.
5) Men’s 4 Week Advanced Fat Loss and Muscle Building Program
6) 5-day workout services

What do you think? Is 1-1.5x annual net income too high? Too low? Just right?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Last edited:

arl_

Contributor
Aug 15, 2016
5
20
19
29
You should check out EmpireFlippers, most of the sites I've seen there get sold for 25-30x monthly earnings profit.
 
OP
OP
George Appiah

George Appiah

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 16, 2018
234
468
229
40
Accra, Ghana
A big "Thank You" to all of you who read and responded to this thread.

To all the people who contacted me privately to offer advice, I'm very very very grateful. I've been dealing with a "little" family emergency... that' why I've not responded to your conversation. Yet.

I opened this thread to ask for advice on pricing, with the view of listing on Flippa. But interesting, a couple of people here have expressed interest in the site (www.building-muscle101.com). If you're one of these people, please note that the site is still for sale (despite my silence), and I'll respond to your conversation later today or tomorrow so we can begin due diligence.

Thank you all for your advice!
 

Jeff Noel

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 26, 2018
625
1,291
422
Quebec, Canada
I have no tips for you, but I'm glad there's people like you when friends are in need of help. You're doing him a great service ! If you hadn't asked, you probably would've sold it for a smaller amount than you can really get.
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Sponsored Offers

  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
I bought 4 of his courses about freelancing / copywriting. I'm halfway through the first. The...

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom