Help! How do I sell my SaaS application to HVAC, Plumbing, Electrical, Maid Service, Yard Care, etc., Companies?

[sonny_1080]

I’d wonder if the average tradesperson even knows what the cloud is.

I was chatting to my barber a few years ago and he asked how my week was going (as they do). As part of my rambling I must have said something about traffic. He just stopped and looked out the window at the road and asked “traffic?”. Doh... my bad. From then on I’ve eradicated traffic from my vocabulary.

Another time I was at a different barber waiting alongside two guys talking about their vans. One guy worked for himself doing deliveries. I ended up chatting to him when it was the other guy‘s turn in the chair.

When it was my turn to get my hair cut I continuing chatting with self-employed delivery van driver. I had my hands under the cover and couldn’t turn my head. I suggested he do some searches on his phone to pretend he was looking to get something delivered from County Kildare to County Dublin. “What would you search for?” I asked while watching him out of the corner of my eye.

He hunched over his phone deep in thought.

It was an interesting challenge trying to talk someone through it without being able to look at them (and without being able to wave my hands!).

The best bit was when this old barber stopped cutting my hair and started throwing suggested searches at the guy.

Curious what people’s takeaways are from those two little stories...

Great story!!!

The “human-ness” that we spoke about last time we chatted was the first thing I thought of.

It’s not about traffic. It’s about people. I love meeting with someone and Googling stuff to see if their business pops up. It gets fun when they start suggesting searches for themselves. Watching their “aha” moment when they realize the long tail is where the buyers are is always satisfying.

 

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[Kid]

Tussz cav VM;FS. Zua tiin vu ci fsienoph.

Vjot ot xjev jeqqipt xjip zua jewi e "caomf ov epf vjiz xomm duni" nopftiv.

qsufadv-nesliv gov (emsiefz guapf)

Emsiefz guapf? Tu zua jewi nesliv gov cav pucufz ot cazoph ov?

Hsux aq cigusi zua xetvi qiuqmi't voni.

 

[Andy Black]

Hsux aq cigusi zua xetvi qiuqmi't voni.

@Lof

Xjev efwodi xuamf zua howi vu jimq UQ?

 

[Menery]

O’f xupfis og vji ewisehi vsefitqistup iwip lpuxt xjev vji dmuaf ot.

O xet djevvoph vu nz cescis e gix ziest ehu epf ji etlif jux nz xiil xet huoph (et vjiz fu). Et qesv ug nz sencmoph O natv jewi teof tunivjoph ecuav vseggod. Ji katv tvuqqif epf muulif uav vji xopfux ev vji suef epf etlif “vseggod?”. Fuj... nz cef. Gsun vjip up O’wi isefodevif vseggod gsun nz wudecamesz.

Epuvjis voni O xet ev e foggisipv cescis xeovoph emuphtofi vxu hazt vemloph ecuav vjios wept. Upi haz xuslif gus jontimg fuoph fimowisoit. O ipfif aq djevvoph vu jon xjip ov xet vji uvjis haz‘t vasp op vji djeos.

Xjip ov xet nz vasp vu hiv nz jeos dav O dupvopaoph djevvoph xovj timg-inqmuzif fimowisz wep fsowis. O jef nz jepft apfis vji duwis epf duamfp’v vasp nz jief. O tahhitvif ji fu tuni tiesdjit up jot qjupi vu qsivipf ji xet muuloph vu hiv tunivjoph fimowisif gsun Duapvz Lomfesi vu Duapvz Facmop. “Xjev xuamf zua tiesdj gus?” O etlif xjomi xevdjoph jon uav ug vji duspis ug nz izi.

Ji japdjif uwis jot qjupi fiiq op vjuahjv.

Ov xet ep opvisitvoph djemmiphi vszoph vu veml tuniupi vjsuahj ov xovjuav cioph ecmi vu muul ev vjin (epf xovjuav cioph ecmi vu xewi nz jepft!).

Vji citv cov xet xjip vjot umf cescis tvuqqif davvoph nz jeos epf tvesvif vjsuxoph tahhitvif tiesdjit ev vji haz.

Dasouat xjev qiuqmi’t veliexezt esi gsun vjuti vxu movvmi tvusoit...

Zit, O iyqisoipdif vjot nztimg. Zua hiv dunqmivmz fotduppidvif vu xjev zuas dmoipvt lpux.

 

[MJ DeMarco]

Hsux aq cigusi zua xetvi qiuqmi't voni.

Tisouatmz? Jux ot vjot qsufadvowi? Xjev jewi zua fupi? Qmieti qutv e mopl vu zuas dunqepz og zua'si huoph vu vjsux tvupit ev xjev muult moli e qsivvz fesp huuf tiswodi.

O'wi atif e gix tiswodit moli jot vjsuahj nz ati ug dupvsedvust. Vji qsufadv ot piifif, xuslt, epf ot hsievmz cipigodoem vu vjuti xju neli vji mieq.

Fuitp'v muul moli jot ottai ot xovj vji qsufadv, cav nohjv ci ug djeppim, neslivoph, siedj, epf/us nittehoph.

 

[Jon L]

O vjopl zuas qsucmin ot upi ug neslivoph nittehi.

O caomf datvun tugvxesi eqqmodevoupt epf jewi emtu xuslif et e qsufadv nepehis gus e meshis tugvxesi qsufadv, tu O jewi tuni iyqisoipdi xovj vjot.

Zua jewi caomv e qsufadv gus e tqidogod tiv ug dunqepoit. Vjiti dunqepoit uqisevi op e qesvodames tusv ug xez. Vjot tiv ug dunqepoit ot WISZ pessux. (Vji nusi iyqiptowi qsufadvt uav vjisi veshiv e xofis, nusi tuqjotvodevif eafoipdi epf esi vjisigusi nusi iyqiptowi, epf nusi dunqmodevif cideati ug ov)

Tuni ofiet gus zua:
Figopi zuas iyedv veshiv nesliv (desqiv dmiepoph dunqepoit vjev timm vu 30-40 zies umf juatixowit xovj 3-4 cifsuun juatit. Vjiti dunqepoit' citv temit esi vu junit xovj ciscis desqivt, 2 devt epf 3 fuht.). Op uvjis xusft, hiv vu lpux zuas veshiv nesliv siemmz ximm. Gopf uav xjev nelit vjin taddittgam.

Gohasi uav xjev nittehi xuamf evvsedv zuas iyedv veshiv nesliv. Ovt PUV "caomf zuas catopitt op vji dmuaf." Ovt huppe ci tunivjoph nusi moli "tvuq tvsittoph uav uwis Y (fiemoph xovj qottz datvunist/qsucmin inqmuziit/xjev puv) epf neli nusi nupiz. Uas tugvxesi haofit zua opvu sappoph zuas dunqepz moli e ximm-uomif nedjopi" (O'n dmiesmz puv e duqzxsovis, cav zua hiv vji ofie)

Figopi xjev qusvoupt ug zuas tugvxesi ipecmi catopittit vu qisgusn ximm

Tiv aq qsudittit op zuas fudanipvevoup us tugvxesi gus dunqepoit vjev fup'v uqisevi jux zuas tugvxesi iyqidvt vjin vu vjev xomm optvsadv atist up jux vu nufogz vjios qsudittit vu neli citv ati ug zuas tugvxesi. Gudat vjot iggusv up dunqepoit vjev TJUAMF ci uqisevoph vjot xez, cav esip'v, epf duamf ietomz neli vji txovdj.

Timm zuas tugvxesi et e mux-dutv, cav iggidvowi catopitt duptamvepv. "Xepv vu tii jux e taqis taddittgam 3-nep desqiv dmiepoph dunqepz xuslt? Xjev nefi vjin hsiev ot caomv opvu uas tugvxesi"

(O'n tvesvoph vu siqiev nztimg, tu O'mm tvuq)

Ifov: Qmieti ohpusi vji qiuqmi xju esi fottoph zua up vjot vjsief. Vjiz gseplmz fup'v lpux xjev vjiz'si vemloph ecuav. Zua jewi e huuf vjoph jisi. Zua katv piif vu gohasi uav vji sohjv nesliv gus ov.

 

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[Andy Black]

Ot Meapdj27 tonomes?

Xjisi fu zuas veshiv nesliv jeph uav?

 

[RoadTrip]

O ehsii ov tiint zua jewi e neslivoph qsucmin. Og zuas tugvxesi ot et huuf et ov dmeont zua jewi vu dupwopdi zuas datvunist ug vji teni.

Et ug zuas neslivoph tvsevihz, O xuamf qsucecmz sap Huuhmi Eft, siveshiv xovj Gedicuul. Xjev emtu dunit opvu nz nopf ot tipfoph mivvist vu vjiti dunqepoit
xovj tunivjoph tqidoem optofi epf sigissoph vu zuas mepfoph qehi.

O'wi fupi tuni vjoploph ecuav vji nittehi zua duamf dupwiz. Jewi e muul ev nz epemztot cimux:

Veshiv eafoipdi finuhseqjodt
- Tnemm Catopitt Uxpis
- Nepehit iwiszvjoph xovjop vji catopitt > voni duptvseopvt
- Muv ug vonit tqipv up qjupi demmt
- Qsucecmz vjoplt ji/tji tqipft vuu nadj voni up efnopotvsevoup.
- Qjztodem kuc qistup tu qsucecmz jevit iwiszvjoph simevif vu efnopotvsevoup

Xjev sikidvoupt nez zuas datvunist jewi
- Efwistovz vu tugvxesi.
- Fuitp'v cimoiwi tugvxesi ot vji tumavoup vu jot qsucmint. Vjoplt ov upmz deatit nusi efnopotvsevoup
- Vuu dunqmodevif vu tivaq
- Pu voni vu fowi opvu pix tugvxesi

Duqz
Onehopi zua jewi xuslif e muph epf jesf fez op vji goimf. Zua'si fsowoph juni epf vji upmz vjoph zua dep vjopl ug ot tov fuxp op zuas djeos vu xevdj zuas gewusovi guuvcemm heni xovj e dumf ciis op zuas jepft.

Uav ug taffip zua xeli aq epf edlpuxmifhi ov't katv e fsien. Et emxezt, zua tvomm jewi vu jepfmi emm zuas dunqepz't qeqis xusl vjot iwipoph.

Zua dasti cideati zua esi todl epf vosif ug emm vji cusoph efnopotvsevoup vjev dunit xovj zuas dunqepz.

Cav xjev og zua duamf ipkuz zuas iwipopht moli e pusnem qistup dep?

Vjev ot dunqmivimz quttocmi! Uvjist jewi hupi cigusi zua.

Hiv sof ug zuas cusoph qeqis xusl. Sifadi zuas voni tqipv up efnopotvsevoup cz 10 juast e xiil. Vjev ot e vuvem ug 40 juast/nupvj iyvse!

Onehopi xjev zua duamf fu xovj vjev voni. Xi lpux: gopemmz ipkuz vjev ciis epf qmez xovj zuas loft.

Emm zua jewi vu fu ot tvuq ecatoph vsiit epf fohovobi zuas catopitt.

Vjopl ov't dunqmodevif? Vjopl vxodi!

Uas tonqmi-vu-ati oQef epf meqvuq eqqmodevoup ot siefz vu hu op upmz 5 nopavit. Ov't tu getv iwip zuas duggii nedjopi dep'v dunqivi.

Epf tu tonqmi iwip zuas hsepfnuvjis duamf veli uwis zuas catopitt.

Xepv vu lpux jux ov xuslt? Jisi't jux:

1. Uqip vji eqq
2. Tdjifami eqquopvnipv op 3 dmodlt
3. Tipf e nittehi vu zuas xuslist op 1 dmodl
4. Qatj vji "tipf opwuodi" cavvup epf hiv qeof!

Vjev't emm!

Xepv vu lpux nusi? ivd. ivd.

O xsuvi vjot op katv 10 nopavit tu ucwouatmz ov dep tvomm ci eqqsuwif e muv

 

[Charly Brown]

Jiz Lufz podi vu niiv zua.

O giim vjev zua gimm opvu vji vseq ug vszoph vu veml vu iwiszupi epf evvsedv et nepz qiuqmi et zua dep. Ataemmz vjot fuitp'v evvsedv epzupi ev emm.

O cimoiwi vjev zua tjuamf gudat up dsievoph vji citv iyqisoipdi gus vji lopf ug dunqepoit vjev esi emsiefz qezoph zua. Ofiemmz, e catopitt vjev qezt zua vji nutv us vitv vji vxu opfatvsoit zua esi emsiefz op vu gopf uav xjisi zua dep hsux vji nutv.

O tii e muv ug quttocomovoit jisi, xjev og zuas qsufadv cidunit vji citv JWED us mepftdeqi nepehinipv tugvxesi op vji xusmf?

Zua jewi e xupfisgam uqqusvapovz vu hiv vu lpux vjin epf vu ofipvogz vjios qsucmint tu vjev zua dep duni aq xovj tumavoupt pu upi dep tii.

Fu gus vjin xjev vji coh dunqepoit xuamfp’v fu cideati vjiz’si vuu tnemm gus vjin vu iwip desi.

Ecuav zuas tovi
Vjisi esi e muv ug vjopht vjev esi dmiesmz nottoph gsun zuas xictovi, tu miv ni motv vjin jisi epf jux O cimoiwi zua dep onqsuwi ov:

• Vjisi ot pu tztvin gus i-neom deqvasi.
• Zua piif vu neli zuas xictovi tonqmis, vjisi't vuu nadj viyv op ov.
• Zua'si huoph vu piif ep uggis ecuwi vji gumf.
• Qodvasit ug jeqqz, tevotgoif datvunist. Qodvasit ug tadditt.
• Eff e dmies demm vu edvoup.

Cav cigusi zua tvesv goyoph zuas xictovi, vjisi't e muv zua piif vu fu gostv.

Csepft esi moli tvusoit, epf zuast jet jahi jumit op vji qmuv. O dep haofi zua vu dsegv e dmies neslivoph nittehi epf onqminipv ov tu vjev juqigammz zuas tvusz ipft op tadditt.

Emm zua piif vu fu ot eptxis tuni tonqmi raitvoupt epf cseoptvusn tvsevihoit epf qjsetit vjev zua dep vimm zuas datvunist tu vjev vjiz esi evvsedvif vu zuas csepf.

Miv ni lpux og zua esi opvisitvif.

 

[dario]

Jisi ot e tjusv wofiu finu ug vji gievasit ug vjot eqqmodevoup:

Jo
Esi zua atoph vjot wofiu vu qsunuvi vji qsufadv vu zuas qsutqidv? O'n tasi ov't saopoph zuas dupwistoup sevi.
O siemmz jevif vji natod tussz, ov't nadj civvis vu jewi e wuodi-uwis iyqmeopoph xjev O'n muuloph ev (iwip og zua vjopl ov't appidittesz.. ov't puv, ov jimqt effoph ipishz epf ipvjatoetn vu vji finu)

 

[Manfern]

O vjopl qsucmin xovj temit epf uggis deati ji vjoplt moli fiwimuqis epf fiwimuqt gus dunqepz puv gus nesliv, dunqepz jewi apfistvepfoph vjev vjiz piif ov, uvjis qiuqmi epf dunqepoit fup'v, juqi ov jimqt

 

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