• Discuss Entrepreneurship | Start-Ups | Starting a Business | Wealth | Money | Success | Investing
  1. Escape the Grind. Resurrect The Dream. Live Happily Ever After.

    Become an UNSCRIPTED™Entrepreneur.

    Don’t just build a business—build a life and a legacy. UNSCRIPTED™ Entrepreneurship is a specific subset of business creation that awakens dreams, frees time, and explodes incomes—but more importantly, it changes lives.

    Make no mistake; this isn’t something you “try”— this is something you live.
    KICKSTART YOUR PERSONAL REVOLUTION TODAY.
    Get The Book(s) Download More Info Register
    Registering for the forum removes this block!

Change Yourself.
Change Your Life.
Change The World.

Join now and within minutes, you can start getting advice from real millionaire entrepreneurs who live the dream.

Has anyone in physical product sales actually got a profitable website?

Discussion in 'General Entrepreneurship and Startup' started by Paul David, Jan 10, 2017.

  1. SparksCW
    Offline

    SparksCW Bronze Contributor FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

    Messages:
    130
    Likes Received:
    396
    Joined:
    Dec 14, 2015
    Gender:
    Male
    Location:
    South, UK
    Rep Bank:
    $2,626
    It's not a problem. Website prices can be higher thats fine and understandable, however you cross-sell from eBay and Amazon with a discount code that brings it back to a decent price, no eBay fees and no PPC fees. Customer is happy as they get a special code that makes the website prices cheaper. Keeps them happy!

    You shouldn't average out PPC costs to every sale from every source. You could have profitable organic and referral sales which are being overshadowed by a PPC campaign that's costing you money.

    You may not get loads of sales this way but you'll get some over time, recommendations to friends, second chargers for their laptop at work, etc. etc. I have a mac with two chargers, i'd be tempted to buy another to keep in my laptop bag. And how much would this cost? Not a lot... flier in the parcel and an automated email where possible.

    How about discounts if you offer the customer to buy two chargers? that way the PPC cost is the same and the postage cost reduces which overall increases AOV and bottom line margin.

    One of my primary niches I said that people wouldn't come back no matter how happy as once they buy one it'll last them 10-15 years, they might only want a max of two and there wasn't much I could cross sell. I was wrong. I don't know the answer to your niche, but there's always something and I've learnt that the harder it is to find the more lucrative it'll be.

    I know of someone who did this in a different niche with great success. Selling the same products as others but were listing them specifically for something.

    Instead of a GENERIC BATTERY it was a YAMAHA YZF-R1 2005-2008 REPLACEMENT BATTERY (example, it wasn't batteries) despite the fact 1 battery might fit 20 bikes he'd list 20 products rather than 1 product that fits various bikes.

    People are stupid and need to be told what to do. (harsh but true, including me, if I'm buying something I want it to literally jump out the screen punch me in the face and say buy me this is what you need and it will work.)

    Are you losing money / breaking even on these orders? If so is there really any point continuing the PPC just to get orders you're losing money on? or are you doing this to keep cash coming in so you can pay yourself/staff/others? What happens when the stock runs out?

    The wireless keyboard niche sounds good too, you should investigate that further if it's already working. More chances of upsells and cross sells here. Is this via a website or eBay/Amazon?
     
  2. applesack
    Offline

    applesack Contributor Read The Millionaire Fastlane Speedway Pass

    Messages:
    74
    Likes Received:
    82
    Joined:
    Jan 11, 2017
    Gender:
    Male
    Location:
    Albuquerque
    Rep Bank:
    $568
    Your stated premise: I can make 3500 a month with ppc

    What this means is that you need to achieve organic in these categories. That is your answer.

    I am not saying the other comments in this thread are wrong (better brand image, shift your business / product approach, building a good product filter, etc). Just that you know what you can pull, you know which search terms pull the traffic, and how much it costs.

    So. Build organic. There are sites that dominate every category, and I have created a few. Your site actually lends it self to fairly easy organic footprint dominance. For starters, take every attribute you have and make landing pages for them: plug tip type, technology (usb, wall outlet, etc), brand, device type. On each of these landing pages create a 300+ work article that really hammers the keyword as regards power supplies. Then,link major categories within that attribute. Then make option pages.... for instance, tip type X can be many voltages, or different brands. This might sound ridiculous, but if you can make an article out of it, do it. And link these option pages to the attribute pages and to the products that have them. Also link the product pages to the attribute and option pages that are relevant.

    Dominate that organic footprint. Someone does, and honestly, they probably do it by accident. There is no reason you cannot.
     
    SparksCW likes this.
  3. Paul David
    Offline

    Paul David Silver Contributor FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

    Messages:
    258
    Likes Received:
    520
    Joined:
    Feb 17, 2015
    Gender:
    Male
    Rep Bank:
    $3,687
    I meant I take home £3500 a month from the business.

    I do however take on board your points regarding organic traffic and building it up using the methods you stated.


    Sent from my iPhone using Tapatalk
     
  4. Paul David
    Offline

    Paul David Silver Contributor FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

    Messages:
    258
    Likes Received:
    520
    Joined:
    Feb 17, 2015
    Gender:
    Male
    Rep Bank:
    $3,687
    Yes I'm aware of those two brands. Anker in particular does extremely well on Amazon although they only sell on there which would be my concern if I was the owner.

    The branding isn't enough on my products at the moment to make it stand out at all however.


    Sent from my iPhone using Tapatalk
     
  5. MJ DeMarco
    Online

    MJ DeMarco Raving Lunatic Staff Member LEGENDARY CONTRIBUTOR FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass Summit Attendee

    Messages:
    21,874
    Likes Received:
    45,508
    Joined:
    Jul 23, 2007
    Gender:
    Male
    Location:
    Phoenix, AZ
    Rep Bank:
    $206,948
    Admin Post
    Looks like you are selling a commodity. It's really hard to differentiate in a commodity space as consumers generally play the "best price wins" game.
     
    Marc B. and MidwestLandlord like this.
  6. Paul David
    Offline

    Paul David Silver Contributor FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

    Messages:
    258
    Likes Received:
    520
    Joined:
    Feb 17, 2015
    Gender:
    Male
    Rep Bank:
    $3,687
    Yes that's exactly how I advertise the products. I've got over 100,000 eBay listings although this is only spread across 400 products. People search for the model i the device they are using it on so it's important that's in the title on eBay and Amazon.

    The keyboards I sell only via eBay and Amazon.

    I've only retained the ppc as I recently took on the freelancer to see if there's anything I'm missing to see the account running at a profit.


    Sent from my iPhone using Tapatalk
     
  7. Paul David
    Offline

    Paul David Silver Contributor FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

    Messages:
    258
    Likes Received:
    520
    Joined:
    Feb 17, 2015
    Gender:
    Male
    Rep Bank:
    $3,687
    Yes unfortunately it looks that way MJ. There is a competitor who does sales of £8m a year (they don't sell on eBay or Amazon)but I've got no idea who they are selling to. They do some ppc but not a great deal.
    AllBatteries.co.uk | Batteries and Chargers at Low Prices!

    They are actually based in France and ship from there with a sales office in Uk.



    Sent from my iPhone using Tapatalk
     
  8. MJ DeMarco
    Online

    MJ DeMarco Raving Lunatic Staff Member LEGENDARY CONTRIBUTOR FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass Summit Attendee

    Messages:
    21,874
    Likes Received:
    45,508
    Joined:
    Jul 23, 2007
    Gender:
    Male
    Location:
    Phoenix, AZ
    Rep Bank:
    $206,948
    Admin Post
    That sounds great. Are they spending 9M a year in advertising, administration, and COGS?
     
    SparksCW and MidwestLandlord like this.
  9. SparksCW
    Offline

    SparksCW Bronze Contributor FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

    Messages:
    130
    Likes Received:
    396
    Joined:
    Dec 14, 2015
    Gender:
    Male
    Location:
    South, UK
    Rep Bank:
    $2,626
    I've just credit checked them and can safely say that they're doing alright.

    So in that case I would reverse engineer this.

    Look at everything they sell, do you have the same range? same categories? same solutions

    Are the prices similar enough?

    What are they doing online? offline?

    How can you do it better? add more value? help more?

    This is how we're building our sites at present, we've identified our key competitors (and checked they're worth benchmarking against), used various software and online/offline digging to work out what they're doing then do the same, but better, answer more questions, provide more value.

    Our sites didn't even really start selling until I realised we needed to do everything the competition did, but better executed. Now we're nearly over-taking the long term competition. Offering real genuine value to the customer! (Thanks MJ, that's down to your book and forum)
     
  10. Paul David
    Offline

    Paul David Silver Contributor FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

    Messages:
    258
    Likes Received:
    520
    Joined:
    Feb 17, 2015
    Gender:
    Male
    Rep Bank:
    $3,687
    Ha no I think if I remember from their published accounts they made about £500k profit last year.


    Sent from my iPhone using Tapatalk
     
    Last edited: Jan 11, 2017
  11. Paul David
    Offline

    Paul David Silver Contributor FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

    Messages:
    258
    Likes Received:
    520
    Joined:
    Feb 17, 2015
    Gender:
    Male
    Rep Bank:
    $3,687
    We do sell the same things however my prices are cheaper. We offer lifetime warranty on our own brand they don't. I've looked at their feedback on review sites and there's a few complaints because the goods are shipped from France. Ours are shipped from Uk.

    I know they've got sales staff in Uk so they must be cold calling or generating inbound sales calls from customers - it could be schools or local authorities. I don't know and apart from stalking their employees on LinkedIn I'm not entirely sure how I find out! Maybe someone can point me in the right direction regarding finding out that information.






    Sent from my iPhone using Tapatalk
     
  12. SparksCW
    Offline

    SparksCW Bronze Contributor FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

    Messages:
    130
    Likes Received:
    396
    Joined:
    Dec 14, 2015
    Gender:
    Male
    Location:
    South, UK
    Rep Bank:
    $2,626
  13. SparksCW
    Offline

    SparksCW Bronze Contributor FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

    Messages:
    130
    Likes Received:
    396
    Joined:
    Dec 14, 2015
    Gender:
    Male
    Location:
    South, UK
    Rep Bank:
    $2,626
    They also own this brand.

    Battery Manufacturers and Distributors | Enix-Energies.com

    NX is their own brand also. Which appears to be sold B2B all over the place. Farnell list them (CPC etc.) so there is a lot more to their sales than their own online presence.

    I wouldn't mind betting they provide batteries OEM for products as well.

    They are deep into the world of batteries!
     
  14. Paul David
    Offline

    Paul David Silver Contributor FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

    Messages:
    258
    Likes Received:
    520
    Joined:
    Feb 17, 2015
    Gender:
    Male
    Rep Bank:
    $3,687
    Yes but they've only got 19 feedback in last 30 days so they're not selling much on there.


    Sent from my iPhone using Tapatalk
     
  15. Paul David
    Offline

    Paul David Silver Contributor FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

    Messages:
    258
    Likes Received:
    520
    Joined:
    Feb 17, 2015
    Gender:
    Male
    Rep Bank:
    $3,687
    Yes they're part of VDI Group which does £50m a year. I'd like to know what % of the £8m came from direct sales via their website!
     
  16. SparksCW
    Offline

    SparksCW Bronze Contributor FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

    Messages:
    130
    Likes Received:
    396
    Joined:
    Dec 14, 2015
    Gender:
    Male
    Location:
    South, UK
    Rep Bank:
    $2,626
    Ah sorry I thought you were just trying to work out how the 8M could be made up. My mistake.

    There's no way of knowing unless you befriend one of the site management team somehow, highly unlikely. We use software to see a competitors keyword rankings, back links etc and can gauge an idea of where we stand against a specific website, but it's all finger in the air stuff.
     
    Paul David likes this.
  17. applesack
    Offline

    applesack Contributor Read The Millionaire Fastlane Speedway Pass

    Messages:
    74
    Likes Received:
    82
    Joined:
    Jan 11, 2017
    Gender:
    Male
    Location:
    Albuquerque
    Rep Bank:
    $568
    Actually SimilarWeb will give you a pretty good idea of how much they make on their site. I don't currently have a subscription... but probably someone here does? And... in any case, I think you can subscribe and unsubscribe in a month. SimilarWeb has some amazing analysis.
     
    Paul David likes this.

Share This Page