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Has anyone in physical product sales actually got a profitable website?

Discussion in 'General Entrepreneur Discussion' started by Paul David, Jan 10, 2017.

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  1. Paul David
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    Paul David Silver Contributor Read The Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    Hi

    As some of you will know from my previous posts i sell physical products. Namely batteries and chargers.
    Over the years i've tried increasing sales on our website. Initially i made the mistake of paying a lot for a website then didn't really send any traffic.

    However i've now got a website that converts well and didn't cost the earth but i'm struggling to generate any real profit by the time i either pay Google for ads (shopping and PPC) or a web marketer to increase organic sales. The issues i found is that from a google advertising point of view a lot our keywords are classed as low search volume even though we sell a lot on Ebay/Amazon and secondly for most organic searches Ebay and Amazon are the dominating the first page of results.

    The days of low CPC ads (like 0.05 etc) seem to be over. What i make on Google shops ads is swallowed up the clicks on ads that generate 0 sales.

    So back to my original question, has anyone actually got a website that generates a decent amount of profit per month either as a standalone or compared to your Ebay/Amazon sales?

    Thanks
    Paul
     
  2. Yoda
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    Yoda Gold Contributor Read The Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    The answer to this is an obvious yes.

    But it's the wrong question.

    WHY are their websites profitable? Is it design? Is it their amazing social profiles referring traffic? Is it all organic search? Maybe it's a website which, over time, has pooled masses of emails for sales? Maybe it's a partnership with a well established site? Maybe it's..

    Or is it all of them put together because that's how a real business works?

    Pop your biggest/best competitors into Semrush/Ahrefs and see if they are pulling organic traffic. Then beat them out on their own turf.
     
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  3. 458
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    Stop selling things consumers can buy anywhere, this is the only way to generate sustainable profits. If your the only place people can find a specific product and there is demand, you can charge a premium and turn a profit. There has to be 10,000 sellers all over the world selling batteries and chargers. If your covering cost, continue to sell what your selling now to keep traffic on your site but slowly retool your inventory.
     
  4. Vigilante
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    Your website has to be a destination much like your favorite restaurant is. There has to be a reason for people to visit your website, and buying generic parts they can buy anywhere isn't a compelling enough reason to not shop at Amazon.

    There are a few forum members here doing seven figures+ a year on their own websites with products they have created.
     
  5. Paul David
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    Thanks for the replies.

    To be honest there isn't anyone in my niche either in UK or USA who is doing well selling the products on a website. That's why i thought there was a gap in the market. Plus there is a lot of searches for the types of products we sell. There are a few doing 7 figures on Ebay and Amazon though. I can list things on Ebay and Amazon and only pay when it sells rather giving google money for clicks that don't result in sales.

    Our website is geared to only sell these type of items so pivoting isn't really a choice using the current set up.
    Danelo Power | UK leading specialist power supply reseller

    It's probably time to stop google shopping and PPC ads if the site is only breaking even and concentrate on ramping up sales on other amazon and Ebay platforms then whilst i continue to look for alternative products.
     
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  6. SparksCW
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    Your website looks really good, clean, easy to use, looks very professional.

    Is it tied in with eBay and Amazon so all updates on the website affect all channels? all stock managed between sites?

    I noticed that you have no category descriptions, no content, etc. I can't imagine it's too hard to get a site selling power adapters ranking well in Google (UK).

    There are also a lot of products not in stock, the product selector bar didn't bring back results for a few Acer laptops I tried and didn't seem too comprehensive.

    Do you cross sell to the site? so every order that goes out on eBay/Amazon should be well branded and include fliers with a discount code for the site.

    Power supplies aren't really a considered purchase and people will grab it from the first place they find and trust, usually eBay and Amazon. But once they've bought one they might be more inclined to get the next one directly from your site if its 1) easy and 2) cheaper

    I have profitable websites. But struggle on eBay and Amazon. Polar opposite to you!
     
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  7. AGS
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    Are you doing PPC he right way? I suggest you to read Andys Adwords posts.
    Because of the way you wrote about PPC I'm guessing you're missing a LOT of useful information that can help you to turn those campaigns around.

    Good luck
     
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  8. Paul David
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    Hi

    Yes I know my around ppc but have recently employed a freelancer from upwork to over the account and get it pointing in the right direction.


    Sent from my iPhone using Tapatalk
     
  9. Paul David
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    I'm waiting for a new delivery of stock so a lot of laptop chargers are low or out of stock. We do however have most power supplies in stock. There is a lot of battery models on there without stock and this is because I don't have the funds to buy them at the moment.

    I don't cross sell from eBay or Amazon which is something I should be doing. Apart from a car charger however there isn't much upsell as the customer generally only needs 1 charger or power adapter.

    The problem is with trying to match the selling price on eBay and Amazon is that google ppc adds to the cost so the prices are higher on my site.




    Sent from my iPhone using Tapatalk
     
  10. biophase
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    I don't see any branding on any of your stuff? You say that it is Danelo Power branded but in the photos I see generic and big name brand stuff.
     
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    When I lost my charger I needed a new one ASAP, this would mean Amazon or retail would be the first place I'd go. Is there some way you could work with local couriers to really differentiate yourself on delivery times? A business I used to work for did so with perishable goods using local drivers for same day delivery. They were couriers who just had a van and drove from the city to that and back once a day.

    Other tips, increase order value and customer value with up-sells, referrals, email marketing etc

    Use Hotjar to see what your users are doing

    Build a funnel thats easy to use, something like:

    What do you need charger or battery
    Next page enter your computers brand
    Next page enter model number or serial number with brand specific instructions on where to find it on their computer
    Next page enter address and email address
    Next page "We can have this charger delivered between this and this date for this price"
    They either pay or you start emailing and retargeting them
    Upsell case/new battery/cleaning kit

    I didn't check mobile but make it super mobile friendly, their laptop is probably flat if they need a charger.

    Hope some of this helps or gives you an idea. Biophase kinda hinted at it but your selling a commodity, hopefully you can find a way to differentiate yourself, otherwise it's a race to the bottom and a competition of who can convert and up-sell the best.
     
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    Your in denial mode sir.
     
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  13. Paul David
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  14. Paul David
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    In what way?
     
  15. 458
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    Reread what were telling you, and comprehend it, quickly.
     
  16. Paul David
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    I did re-read it and i do understand it thats why i said it's time to forget about selling on my website for now and concentrate on Ebay and Amazon whilst looking for other products.
     
  17. BookwormMitch
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    Looking for other products is not the solution unless you are talking upsells and cross sells, even then though it's a shaky one

    What makes you better? What makes you the best? What makes it extremely hard to compete with and copy you? That's what you need to figure out

    Delivery times
    Ease of use
    First to mind
    Unique and better products
    Customer service

    If your so competitive on price you can profit on eBay and amazon you must be doing huge volume, as biophase said, branding would thus be hugely valuable to you
     
  18. Waspy
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  19. Paul David
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    90% of our products are branded by us. (excluding batteries).
    We offer fast delivery times, lifetime warranty on our own brands and are customer service is excellent. The issue however is getting them to choose us over Ebay and Amazon which as other people have stated is extremely difficult for "generic" items.

    When i mean finding other products i'm referring to other items i can sell only on Amazon and Ebay. We have a large database of laptop models so i could for example source laptop keyboards for these models and sell on Ebay and Amazon.
    Or i will send the same power supply products we currently sell to Amazon warehouses in Italy, USA, France, Germany etc.
    This is going to generate more profit than paying someone to drive traffic to my website which is always going to be difficult to get customers to choose over Ebay and Amazon regardless of price.
     
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  20. Paul David
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    Fire away Andy!
     
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    Personal experience story here.

    I (and I imagine others) don't trust the shit on eBay, and Amazon to a certain degree.

    A few years ago now I bought a generic Blackberry (lmao) charger from eBay. I forget what I paid, but basically it blew up on the first use. I was in the room at the time, but it could have caused a fire, and very nearly lodged a bit of plastic in my face. I would never buy something like that from a non-brand on eBay ever again.

    Just looking at the look and feel of your website I would rather buy from that, than eBay any day.

    The Warrenty is good on your products, push it in the marketing.

    Amazon IS different, but I still won't buy non-brands off there even if it has good reviews. I'm either buying official, or I'm buying like "Amazon-Basics" because I trust Amazon not to kill me. You need to gain that kind of trust to sell on Amazon imo.

    While I know lots of people buy on price, I'm sure there are plenty who think like me.
     
  22. dave773
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    OP, they are telling you to get out of the niche you are in. Selling on ebay and 'ramping up sales' isn't going to solve the problem. The problem is what you are selling. You are selling one of the most generic things possible.

    But what do I know... maybe your sales will ramp up.
     
    Last edited: Jan 11, 2017
  23. Paul David
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    One thing i haven't mentioned which is another thing that differentiates sellers apart from brand is knowledge of what power adapter goes with what model. For example i could go onto Casio website and check some of their latest Electronic keyboards, i then download the manual and determine what power supply it takes. Then i list this model and item on Ebay/Amazon. If i'm the only person selling it i will get all the sales (obviously) this could be worth £10 a month or £100 a month, depending on demand.

    Regarding getting out of the niche i'm in that's not as easy as it sounds. I've been in this for 10 years. My cash is tied up in all the stock for starters (£50k) and i need to continue earning the same income (£3500 per month) to sustain my personal outgoings. I am however looking into purchasing products from a different niche if/when i have the cash available and build out that way. For example i sell wireless keyboards for TV's. That brings in £1000 a month profit. It's not branded but every month for the past 2 years it's always made me £1000 a month.

    Some more of these products and also products i can brand would be good!
     
  24. Paul David
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    At the moment i get around 500 orders a month from that website but 95% of it is from Google Shopping at a cost of £3.00 per sale. This is what's eating up all the margin unfortunately. On Ebay and Amazon i sell around 3000. But thats across Europe also. It's still a big difference.
     
  25. biophase
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