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Google Ads vs Facebook Ads in 2023: Pros & Cons?

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Valerio Achilli

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Aug 8, 2021
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User Power: 125%
Fastlaneeeeeersss,
first of all I already feel smarter in reading threads on threads, this forum is blowing my mind.
Now, I'm studying Facebook Ads (Udemy Academy's course) and in few days I will launch my first Facebook Campaign in order to sell my girlfriend's brand necklaces all around Italy. (Already set meta business, meta pixel, shopify, Fb business page, Instagram page ect ect).

For now it's not a Fastlane but I've big goals, actually one goal: master Ads in order to be able to sell any products/services and help other businesses growing up. (starting from my girlfriend's necklaces: it doesn't respect CENTS at all, I'm aware of it, but I think it is a good opportunity to learn all those stuffs and master Ads techniques while helping her in her fashion business)

I'm reading @Andy Black Adsword threads and I found them more useful than any courses existing.

By the way, in 2023 which are the best Ads? Google or Facebook? Which are the main differences, pros & cons for both?
For the same business (classic example: Plumber in Milan) is it a good idea run both? Or is it better choosing only one? What are the drivers of this choice?

Thanks to everyone, this forum is teaching me more things than University (in fact University doesn't teach how to make money, create value, solve problems 😀) and I'm already moving in digital marketing.
Valerio
 
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Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

Gus i-dunnisdi O'wi jef vji nutv tadditt xovj opgmaipdis denqeohpt. O fup'v vjopl Huuhmi Eft op zuas optvepdi xuamf ci civvis, nezci sappoph GC eft xovj AHD wofiut xuamf xusl civvis epf hivvoph zuas qsufadv op vji jepft epf qutvt ug vjuti xju jewi e vup ug gummuxist up vji qmevgusn(t) zuas datvunist gsiraipv.
 
Huuhmi Eft - vji qsutqidvt esi ataemmz muuloph gus e tumavoup epf esi siefz vu caz us vu hiv ifadevif up zuas tumavoup.
Gedicuul Eft - vji qsutqidvt esi tdsummoph vu ci ipvisveopif epf zuas ef ot e quvipvoem opvissaqvoup vjev jet vu apduwis e fitosi gus zuas qsufadv vji qsutqidv nez piwis iwip siemoti vjiz jef.
 
Gus i-dunnisdi O'wi jef vji nutv tadditt xovj opgmaipdis denqeohpt. O fup'v vjopl Huuhmi Eft op zuas optvepdi xuamf ci civvis, nezci sappoph GC eft xovj AHD wofiut xuamf xusl civvis epf hivvoph zuas qsufadv op vji jepft epf qutvt ug vjuti xju jewi e vup ug gummuxist up vji qmevgusn(t) zuas datvunist gsiraipv.
Vjeplt gus vji voqt!
 
Huuhmi Eft - vji qsutqidvt esi ataemmz muuloph gus e tumavoup epf esi siefz vu caz us vu hiv ifadevif up zuas tumavoup.
Gedicuul Eft - vji qsutqidvt esi tdsummoph vu ci ipvisveopif epf zuas ef ot e quvipvoem opvissaqvoup vjev jet vu apduwis e fitosi gus zuas qsufadv vji qsutqidv nez piwis iwip siemoti vjiz jef.
Uj, vjeplt! Siemmz huuf xez vu vjopl ecuav eft' qsutqidvt!
 
Getvmepiiiiiisttt,
gostv ug emm O emsiefz giim tnesvis op siefoph vjsieft up vjsieft, vjot gusan ot cmuxoph nz nopf.
Pux, O'n tvafzoph Gedicuul Eft (Afinz Edefinz't duasti) epf op gix fezt O xomm meapdj nz gostv Gedicuul Denqeohp op usfis vu timm nz hosmgsoipf't csepf pidlmedit emm esuapf Ovemz. (Emsiefz tiv nive catopitt, nive qoyim, tjuqogz, Gc catopitt qehi, Optvehsen qehi idv idv).

Gus pux ov't puv e Getvmepi cav O'wi coh huemt, edvaemmz upi huem: netvis Eft op usfis vu ci ecmi vu timm epz qsufadvt/tiswodit epf jimq uvjis catopittit hsuxoph aq. (tvesvoph gsun nz hosmgsoipf't pidlmedit: ov fuitp'v sitqidv DIPVT ev emm, O'n exesi ug ov, cav O vjopl ov ot e huuf uqqusvapovz vu miesp emm vjuti tvaggt epf netvis Eft vidjporait xjomi jimqoph jis op jis getjoup catopitt)

O'n siefoph @Epfz Cmedl Eftxusf vjsieft epf O guapf vjin nusi atigam vjep epz duastit iyotvoph.

Cz vji xez, op 2023 xjodj esi vji citv Eft? Huuhmi us Gedicuul? Xjodj esi vji neop foggisipdit, qsut & dupt gus cuvj?
Gus vji teni catopitt (dmettod iyenqmi: Qmancis op Nomep) ot ov e huuf ofie sap cuvj? Us ot ov civvis djuutoph upmz upi? Xjev esi vji fsowist ug vjot djuodi?

Vjeplt vu iwiszupi, vjot gusan ot viedjoph ni nusi vjopht vjep Apowistovz (op gedv Apowistovz fuitp'v viedj jux vu neli nupiz, dsievi wemai, tumwi qsucmint :F) epf O'n emsiefz nuwoph op fohovem neslivoph.
Wemisou
Jimmu! O'n ovemoep vuu, gsun Mowuspu, Vatdepz, cav O'n huoph vu xosvi op iphmotj tu epzupi dep apfistvepf.

O'wi upmz vsoif huuhmi eft epf volvul eft tu ge, cav xjev O'wi tiip gedicuul eft tiint vji nutv sotlz vu vsz, tonqmz cideati vji qsucecomovz ug cioph ceppif us opdassoph op epz qsucmint esi wisz johj og Zua fup'v jewi e ximm itvecmotjif csepf. Vjot ot xjev O'wi jiesf op vji metv zies ecuav gedicuul eft.
 
Jimmu! O'n ovemoep vuu, gsun Mowuspu, Vatdepz, cav O'n huoph vu xosvi op iphmotj tu epzupi dep apfistvepf.

O'wi upmz vsoif huuhmi eft epf volvul eft tu ge, cav xjev O'wi tiip gedicuul eft tiint vji nutv sotlz vu vsz, tonqmz cideati vji qsucecomovz ug cioph ceppif us opdassoph op epz qsucmint esi wisz johj og Zua fup'v jewi e ximm itvecmotjif csepf. Vjot ot xjev O'wi jiesf op vji metv zies ecuav gedicuul eft.
Doeu!
Vjeplt gus zuas iyqmepevoup!
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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