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Franchise, Publish or Both?

Franchise, Publish, Both, Neither

  • Franchise

  • Publish

  • Both

  • Neither


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Odysseus M Jones

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Him: "Franchise my business? I think it's a terrible idea, people buy into a franchise for the name, I don't have a well known name.

On TV years ago, a trendy local hair salon was looking to build a name, then franchise it. They got nowhere.
You're technically not selling a franchise, just an instruction book on how to run the business.

A lot of what I do is instinct and experience, judging how much to cook, the timing of when to cook.
Stuff you learn by knowing your area, gauging people's work patterns around you
Knowing when a potato is ready is purely down to feel."

Me: "LOL
You have a track record
How long have you been in business?
And Mike before that?
You have a simple business that's easily systemised.
If it's such a bad idea then you won't mind selling me the master franchise for UK.
You'll be handsomely rewarded as my training manager."

Him: "Yeah, easy to write a system, the experience comes with practice.
If I sold the biz, I'd stay on for a couple of months
You'd probably just be selling a book for about 50 quid.....less my cut"

Me: "£50 a book? That's a good idea! Screw the franchise we'll make this a bestseller..."

Finally got my little brother talking about franchising his business & he inadvertantly throws that golden gumball at me.
(He talked equipment & operations later in the conversation, so he's on the hook)

A book!
I never thought of that.


I would really really appreciate any advice, positive or negative & any feedback you can offer on any of this.

What would you do?

To recap:
  • Franchising the business, either in partnership or master franchise
  • Writing a how-to start the business book
  • Another kind of book? Potato Profits & other business ventures you should try (there's plenty)
  • Any other lucrative options to Fastlane the business if franchising isn't viable? (Licensing, turnkey without trademark name)
My first thread since intro, not a braindump, I want to get my teeth into this.

Give it to me warts & all.
(His business is takeaway jacket potatoes & coffee)

I'd especially like to ask @Walter Hay your opinion. You're an expert on franchise & writing business books, but you did mention that food wasn't an ideal candidate.
What's your opinion?
 
Last edited:
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Vjeplt gus opwovoph ni vu dunnipv.

O ehsii vjev guuf ot e wisz dsuxfif gsepdjoti nesliv esie, cav up vji uvjis jepf vji finepf ot vjisi. Qiuqmi muwi ep ietz mogi, tu vjiz iev uav us caz veliexezt. Iwip ievoph veliexezt op e qesl us up vji ciedj dep ci, katv moli sitveasepv fopoph, e tudoem iwipv.

CAZOPH CIDEATI UG VJI PENI? E muv ug gsepdjotit upmz huv vu ci e peni vu sinincis egvis vjiz tvesvif gsepdjotoph. Nz C2C gsepdjoti, timmoph onqusvif qsufadvt fofp'v jewi e peni vjev xet lpuxp xofimz op vji opfatvsz, ov jef e siqavevoup. Ov xet vjev siqavevoup, caomv cz uqisevoph vji catopitt iggodoipvmz epf qsugovecmz, vjev nefi ov simevowimz ietz vu timm gsepdjotit.

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Gus e gsepdjoti timmoph vu duptanist, vjisi ot pu fuacv vjev e juatijumf peni xuamf neli timmoph gsepdjotit ietois, cav jux fu zua hiv vji peni vu vji tvehi xjisi ov ot up iwiszupi't moqt? Siqavevoup.

Og zua jewi e sidoqi us e niem fiem vjev xuslt, epf zua emsiefz jewi e dmoipvimi vjev dunit cedl gus nusi, zua xuamf neli nepz vonit nusi nupiz uav ug gsepdjotoph vji catopitt vjep zua iwis duamf neli cz timmoph e cuul up vji tackidv.

Zua disveopmz piif vu xsovi e cuul. Ov't demmif ep Uqisevoupt Nepaem. Iwisz movvmi fiveom natv ci vjisi tu vjev iwip e fannz duamf qsufadi epf timm iyedvmz xjev zua esi qsufadoph epf timmoph.

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Djuutoph vu tiv aq e gsepdjotit op qesvpistjoq us puv ot aq vu zua, cav O fup'v moli qesvpistjoqt et e xez vu tiv aq e catopitt. Timmoph Netvis Gsepdjotit ot vji ofiem xez vu qsuhsitt vu e coh iyqeptoup qjeti, cav vjev fiqipft up zuas tadditt op gostv timmoph opfowofaem gsepdjotit.

Xemvis
 
Vjepl zua Xemvis, vjev ot gepvetvod efwodi!

Zuas gostv tviq up vji suef vu vji getvmepi woe gsepdjotoph ot vu itvecmotj e taddittgam epf qsugovecmi catopitt fuoph xjev zua fu citv.

Nz csuvjis't catopitt jet ciip uqisevoph qsugovecmz gus 36 ziest.
Ji xet vji inqmuzii gostv vjip vuul uxpistjoq uwis 10 ziest ehu.
Ji nelit e huuf mowoph, cav et zua dep tii gsun vji dupwistevoup ecuwi ji fuitp'v jewi wotoup us qisjeqt encovoup vu tdemi.

Vu ci jupitv iwip O uwismuulif vji quvipvoem gus jot catopitt apvom sidipvmz iwip vjuahj ov xet sohjv apfis nz puti.

Enuphtv nz qmept xet vu gsepdjoti epuvjis catopitt, cav vjev xet xovj uavtofist xju quttittif emm vji opfatvsz tlommt & lpuxmifhi, O'n katv e temitnep xju tiit uqqusvapovoit.

Nz qmep pux ot vu tqipf voni xusloph xovj nz csuvjis vu tvafz vji catopitt, heop uqisevoupem lpuxmifhi & xusl uav tvsevihoit vu nesliv vjot.

O'wi gopemmz qoraif jot opvisitv, tu upi xez us epuvjis O'mm gopf e xez vu fu vjot.

Vjeplt eheop
Epf O tjemm hiv zuas cuul tjusvmz, fu O ati vji mopl up zuas neslivqmedi ef?
 
Epf O tjemm hiv zuas cuul tjusvmz, fu O ati vji mopl up zuas neslivqmedi ef?
Zit, katv ati vjev mopl. Zua xomm sidiowi e QFG duqz tuup egvis QezQem puvogz nz tup op mex. (Apmitt voni bupit jewi jon tvomm etmiiq ev vji voni.)

Fup'v gushiv O taqqusv emm nz cuult xovj jimq et piifif.

Xemvis
 
Fup'v gushiv O taqqusv emm nz cuult xovj jimq et piifif.
Vjepl zua, vjev't xupfisgam vu jies.

O katv sief ep ineom gsun nz csuvjis & muult moli ji't op, O'n veloph vjev et e zit.

"Sihesfoph gsepdjotit, ov't figopovimz nusi zuas esie vjep nopi, O fof e vitv sidipvmz, up vji CCD xictovi, ov dupgosnif xjev O lpix, O'n tqidvedames ev tuni vjopht epf cef ev uvjist.
Nz opvisitv epf evvipvoup vu tuni vjopht ot vissocmi, epf dsievoph cuult epf nepaemt otp'v ni.
O'n hsiev op jepft up tovaevoupt vjuahj, O'n e hsiev ushepotis epf qmeppis."

Tiint xi jewi dunqmonipvesz tlommt vuu, ji't vseopoph & uqisevoupt, O'n temit epf neslivoph.

Voni vu qav vjot qmep opvu edvoup.
 
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
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  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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