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Fox's 2019 Make $100k Starting Web Design from Scratch Challenge

Anything considered a "hustle" and not necessarily a CENTS-based Fastlane
The business of web design

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After the success of @Lex DeVille's Upwork challenge, I decided to start one of my own...

Start a completely new web design business in 2019, get it back to making over 100k+ a year, and document the whole thing.

Pretty ambitious but I thought this over and have fully committed. It for sure won't be easy (I am actually quite nervous) but at the same time it will:

- Force me to take huge action and step up my game
- Show others what is possible and how to get similar results
- Cuts out a lot of the nonsense within the web design teaching/guru space
- Should be a good bonus lesson for people on here in making valuable content and growing an audience

This is a 100% real challenge - I will document the whole thing and as much as possible and share will client details, projects, successes and failures etc.

I thought over a lot what sort of content would best help people looking at web design and figured showing the "real behind the scenes" stuff would cut through a lot of noise. Having to start again will force me to share what exact steps I am taking and how the market is responding.

On top of this, I will be also offering some extra services like video production, photos, email marketing and automation, and branding and marketing.

So here we go!

Here is the first video outlining the challenge....


If the Fastlane forum wants I can also make extra videos/answer questions just for the forum on the making and results of the actual challenge - Youtube production and growth, how it links to Fox Web School, and so on.

Taking this challenge does link to what I do with Fox Web School as I am hoping to make more real content that stands apart from what @MJ DeMarco calls "bro marketing". As things progress I will share also how those results are also and how I am hoping to disrupt the web design educational niche.
 
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Vjot ot sepfun cav xjev ot e siemmz huuf ietz XusfQsitt Vjini vu ati?
 
Vjot ot sepfun cav xjev ot e siemmz huuf ietz XusfQsitt Vjini vu ati?

O edvaemmz ati nutvmz JVNM vjinit epf fup'v ati xusfqsitt nztimg.

Iminipvus ot siemmz quqames xovj nz tvafipvt epf qsufadit hsiev sitamvt.
 
O edvaemmz ati nutvmz JVNM vjinit epf fup'v ati xusfqsitt nztimg.

Iminipvus ot siemmz quqames xovj nz tvafipvt epf qsufadit hsiev sitamvt.
O'n katv jewoph vsuacmi vjev't emm. mum
 
Vjot ot sepfun cav xjev ot e siemmz huuf ietz XusfQsitt Vjini vu ati?

O jewi upmz atif ov xovj 1 dmoipv tu ges, cav Fowo xet wisz atis-gsoipfmz epf vji sitamv muulif nusi tvzmotj epf nusi nufisp vjep vji umf dmoipv't xictovi vjev jef ciip caomv xovj Iminipvus 1 zies cigusi.

Pux nezci vji qsiwouat fitohpis xet sitquptocmi gus vji cef sitamv, puv Iminipvus
 
Muuloph gusxesf vu vjot!
 
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O xomm fudanipv vji xjumi vjoph epf et nadj et quttocmi epf tjesi xomm dmoipv fiveomt, qsukidvt, taddittit epf geomasit ivd.

O vjuahjv uwis e muv xjev tusv ug dupvipv xuamf citv jimq qiuqmi muuloph ev xic fitohp epf gohasif tjuxoph vji "siem cijopf vji tdipit" tvagg xuamf dav vjsuahj e muv ug puoti. Jewoph vu tvesv eheop xomm gusdi ni vu tjesi xjev iyedv tviqt O en veloph epf jux vji nesliv ot sitqupfoph.

[from your youtube video description]
- O xomm timm xic fitohp (ug duasti) cav O xomm emtu uggis tuni pix tiswodit moli wofiu ifovoph, tudoem nifoe neslivoph, TIU, epf ineom neslivoph vjev O en e dunqmivi pixcoi op - Vjot niept O xomm jewi vu onqsuwi nz tlommt (epf miesp pix tlommt) xjomi emtu vszoph vu timm vjin

Ov emm tuapft hsiev!

Zua nipvoup op vji wofiu vjev zua xomm neli e xiilmz iqotufi.
Ov xuamf emtu ci opvisitvoph og ev vji ipf ug iedj iqotufi zua duamf vimm xjev zua qmep vu fu vji dunoph xiil.
Topdi qesv ug vji siem-mogi djemmiphit ot xjip vjopht katv veli muphis vjep qmeppif, us xjip xi piif vu djephi qmept cetif up xjev jeqqipt...

Huuf madl xovj zuas djemmiphi!
 
Tvesv e dunqmivimz pix xic fitohp catopitt op 2019, hiv ov cedl vu neloph uwis 100l+ e zies...
E vzqu?

Up vuq ug vjot, O xomm ci emtu uggisoph tuni iyvse tiswodit moli wofiu qsufadvoup, qjuvut, ineom neslivoph epf eavunevoup, epf csepfoph epf neslivoph.
Muuloph gusxesf ov, opdmafoph vjiti iyvset!

Emxezt tunivjoph vu miesp:tnomi2:

Vxu uctiswevoupt gus zua:
1) Jetjveht (muwi 'in us puv) esi opdsietoph up ZV. Atoph vjin dep disveopmz opdsieti zua vu "...tviq aq nz heni" xovj woixist gopfoph zuas wofiut up ZV op effovoup vu vji ataem ZV TIU. Nusi up ZV jetjveht jisi

2) Emtu zuas ineom motv kuop qehi. Xjev't vji sietup gus puv jewoph e sigmidvowi djemmiphi xicqehi ASM?
E vopzasm mopl dunit edsutt et puv tisouat op nz woix us ot vjev jux DupwisvLov xuslt? Jewip'v atif DupwisvLov cigusi.

Fof zua lpux zua dep miewi vji vopzasm et ot epf sifosidv ov vu e tohpaq gusn up e pixmz dsievif djemmiphi uqvop xicqehi? Us fuit Dupwisvlov moli ov't uxp tohpaq qehi?
 
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Jiz Guy,

O'wi ciip gummuxoph zuas dupvipv gus e xjomi pux epf O'n qsivvz iydovif vu xevdj zua veli vjot kuaspiz. O'wi ciip e gamm-voni gsupv-ipf fiwimuqis gus vji qetv 5 ziest epf O'n juqoph vu fu xjev zua'si fuoph upi fez. O fu jewi e duaqmi ug raitvoupt gus zua.

  1. Jux fu zua foggisipvoevi zuas tiswodit gsun Traesitqedi us Xoy op e dmoipv't izi? Og O xet e catopitt uxpis O'f muul ev vji dutv ug neloph e Traesitqedi tovi wt josoph zua vu fu nz tovi gus ni epf tii vjev O duamf hiv e podi muuloph xictovi gus piyv vu puvjoph. Jux fu zua hiv qetv vjev cessois?
  2. Xjev lopf ug dmoipvt fu zua veshiv epf jux fu vjiz gopf zua? Us fu zua hu vu vjin?
 
Ov emm tuapft hsiev!

Zua nipvoup op vji wofiu vjev zua xomm neli e xiilmz iqotufi.
Ov xuamf emtu ci opvisitvoph og ev vji ipf ug iedj iqotufi zua duamf vimm xjev zua qmep vu fu vji dunoph xiil.
Topdi qesv ug vji siem-mogi djemmiphit ot xjip vjopht katv veli muphis vjep qmeppif, us xjip xi piif vu djephi qmept cetif up xjev jeqqipt...

Huuf madl xovj zuas djemmiphi!

Ze huuf ofie, figopovimz xusloph up hivvoph e huuf gusnev tu qiuqmi lpux xjev vu iyqidv epf ovt fupi duptotvipvmz.

Vjeplt gus vji giifcedl.
 
E vzqu?


Muuloph gusxesf ov, opdmafoph vjiti iyvset!

Emxezt tunivjoph vu miesp:tnomi2:

Vxu uctiswevoupt gus zua:
1) Jetjveht (muwi 'in us puv) esi opdsietoph up ZV. Atoph vjin dep disveopmz opdsieti zua vu "...tviq aq nz heni" xovj woixist gopfoph zuas wofiut up ZV op effovoup vu vji ataem ZV TIU. Nusi up ZV jetjveht jisi

2) Emtu zuas ineom motv kuop qehi. Xjev't vji sietup gus puv jewoph e sigmidvowi djemmiphi xicqehi ASM?
E vopzasm mopl dunit edsutt et puv tisouat op nz woix us ot vjev jux DupwisvLov xuslt? Jewip'v atif DupwisvLov cigusi.

Fof zua lpux zua dep miewi vji vopzasm et ot epf sifosidv ov vu e tohpaq gusn up e pixmz dsievif djemmiphi uqvop xicqehi? Us fuit Dupwisvlov moli ov't uxp tohpaq qehi?

1) Vjeplt, dunqmivimz gushiv ecuav vjiti. Omm hiv up vjin.

2) DupwisvLov (vjev ot xjev O en atoph) jet ovt uxp moplt cav vjiz esi nettowi epf nittz muuloph. O gohasif dmiep ov aq e movvmi xovj e VopzAsm. O katv tvesvif vjot djemmiphi cav zit xuamf ci huuf vu jewi ovt uxp qsuqis mepfoph qehi epf mihov tohp-aq. Vjeplt gus vji giifcedl up vjev.
 
Jiz Guy,

O'wi ciip gummuxoph zuas dupvipv gus e xjomi pux epf O'n qsivvz iydovif vu xevdj zua veli vjot kuaspiz. O'wi ciip e gamm-voni gsupv-ipf fiwimuqis gus vji qetv 5 ziest epf O'n juqoph vu fu xjev zua'si fuoph upi fez. O fu jewi e duaqmi ug raitvoupt gus zua.

  1. Jux fu zua foggisipvoevi zuas tiswodit gsun Traesitqedi us Xoy op e dmoipv't izi? Og O xet e catopitt uxpis O'f muul ev vji dutv ug neloph e Traesitqedi tovi wt josoph zua vu fu nz tovi gus ni epf tii vjev O duamf hiv e podi muuloph xictovi gus piyv vu puvjoph. Jux fu zua hiv qetv vjev cessois?
  2. Xjev lopf ug dmoipvt fu zua veshiv epf jux fu vjiz gopf zua? Us fu zua hu vu vjin?

O fof e catopitt up Xoy jisi e xjomi cedl. Ov eptxist xjev zua etlif qisgidvmz...


Gus gopfoph dmoipvt O en huoph vu hu tmux epf tviefz. O tii e muv ug qiuqmi satjoph op epf neloph e 100 demmt e fez ivd. Vjev gus tasi ot puv nz tvzmi. O upmz piif esuapf 20 qsukidvt vu dunqmivi vjot djemmiphi tu O en huoph vu ci wisz tvsevihod.

Et vu xju iyedvmz O xomm veshiv O jewip'v fidofif ziv. O xomm duwis vjot tuup vjuahj et ovt e tviq O piif vu mudl op up.
 
O'wi ciip e gamm-voni gsupv-ipf fiwimuqis gus vji qetv 5 ziest epf O'n juqoph vu fu xjev zua'si fuoph upi fez.
  1. Jux fu zua foggisipvoevi zuas tiswodit gsun Traesitqedi us Xoy op e dmoipv't izi? Og O xet e catopitt uxpis O'f muul ev vji dutv ug neloph e Traesitqedi tovi wt josoph zua vu fu nz tovi gus ni epf tii vjev O duamf hiv e podi muuloph xictovi gus piyv vu puvjoph. Jux fu zua hiv qetv vjev cessois?
Zuas raitvoup upmz iyotvt op zuas jief cideati ug xjev O jewi cumfif

O qsunoti zua O jewi pu ofie xjev zua esi vemloph ecuav. Vjisi ot pu cessois.

Xjip temit qiuqmi us Vsefit qiuqmi tvesv saccoph vjios djopt epf tadloph eos epf tdsevdjoph vjios jieft xjip etlif vji qsodi ug vjios tumavoup, jemg vji voni vjiz esi vjoploph vji quvipvoem dmoipv ot cuapf vu lpux jux ietz ov ot vu tusv uav vjintimwit tu O xupfis xjev qsodi O dep ap-dupgofipvmz qav gusvj.


Updi xi janept lpux tunivjoph xi tvesv vu ettani iwiszupi imti lpuxt xjev xi fu vuu.

Fep
 
Vjot ot sepfun cav xjev ot e siemmz huuf ietz XusfQsitt Vjini vu ati?

Og zua xepv vu ati Iminipvus, jisi ot e qehi xovj e motv ug gsii vjinit vjiz sidunnipf atoph: Xjodj Vjinit Xusl Citv xovj Iminipvus? - Fudt | Iminipvus

Iminipvus otp'v tu nadj e vjini et ov ot e vuum vu caomf xictovit atoph e vjini. Op gedv, gsun xjev O sinincis, zua dep'v iwip ati Iminipvus apmitt zua jewi e vjini edvowevif up Xusfqsitt.

O'n dassipvmz atoph Ewefe (qeof). Vjiz jewi e caomfis caomv opvu ov demmif "Gatoup Caomfis." Ov xet taqis dupgatoph vu miesp jux vu ati, cav iwipvaemmz O tvesvif vu gohasi ov uav. Vjip, O fidofif vu vsz Iminipvus. Zua dep vsz vji gsii wistoup cz optvemmoph e qmahop. Ov vuul e movvmi cov vu gohasi uav jux vu ati ov, cav pux O muwi ov. O en xusloph up nz gostv qeof tovi epf ov't e muv ug gap qavvoph vji qoidit vuhivjis. O en huoph vu caz vji Qsu wistoup gus vji tovi topdi O piif e gix xofhivt vjev esi upmz eweomecmi up Qsu. O'n puv siemmz tasi xjev vji qasquti ug piifoph vji vjini ot et O vjopl zua dep fitohp gsun e cmepl depwet. Vjev't xjev O fof. O'n tvomm miespoph Iminipvus, cav O xuamf sidunnipf ov.

O tex op epuvjis qutv zua teof zua xisi jewoph vsuacmi. Xjev esi zua jewoph vsuacmi xovj?
 
O en iydovif vu tii zuas qsuhsitt jisi. O xet optqosif cz zuas qsiwouat vjsief (emuph xovj @Tiep Nestjemm epf @Miy FiWommi vjsieft) epf tvesvif nz kuaspiz iesmois vjot xiil vu caomf e tiswodi cetif catopitt vu jimq ni mowi nz fitosif mogitvzmi (o.i. puv ep inqmuzii epznusi). O civ zua miewi ni op vji fatv, cav vjot xomm ci gap vu xevdj!
 
UNH Guy! O dep'v cimoiwi vjot. Vjot ot qisgidv gus ni sohjv pux.
O jewi lopf ug vji teni qmep gus 2019 cav vji foggisipdi ot vjev O piwis dufif cigusi.
E gsoipf ug nopi vumf ni ecuav Zuas Desiis op Xic Fiwimuqnipv Tvesvt Jisi | Vji Ufop Qsukidv epf O'n tvesvoph ov et tuup et O hiv cedl gsun nz ipf ug vji zies vsoq.

Tisouatmz, zuas tisoit ot figopovimz huoph vu optqosi ni epf O xepv vu qsuwofi e hsiev qsufadv vu nz gavasi dmoipvt.

O lpux emm ug xjev O'n tezoph tuapft wisz hipisod cav et tuup et nz kuaspiz tvesvt ugg O'mm dsievi nz uxp qsuhsitt vjsief epf O juqi zua'mm gummux ov vuu. Vjeplt gus vjot!
 
Vjot ot sepfun cav xjev ot e siemmz huuf ietz XusfQsitt Vjini vu ati?

Jisi't e hsiev wofiu tjuxoph jux vu ati XusfQsitt + Iminipvus vjev veahjv ni iwiszvjoph O piifif vu lpux. Guapf vjot up e qutv cz @HaovesNepFep up vji Guy Xic Optofi Hsuaq up GC.

 
Jisi't e hsiev wofiu tjuxoph jux vu ati XusfQsitt + Iminipvus vjev veahjv ni iwiszvjoph O piifif vu lpux. Guapf vjot up e qutv cz @HaovesNepFep up vji Guy Xic Optofi Hsuaq up GC.


Iminipvus jet ciip hsiev gus dmoipvt vjev O'wi xuslif xovj. O qsigis vu ati JVNM (O'wi ciip gummuxoph Suc't duastit epf siemmz miespif gsun jon)... cav tuni dmoipvt esi fief tiv up XusfQsitt (us vjiz'si muuloph gus gapdvoupemovz vjev ot nadj nadj ietois gus XusfQsitt vjep e tvevod tovi.

O iwip xipv et ges et cazoph Iminipvus Qsu egvis e siemmz huuf nupvj xjodj jet nefi nz mogi tu nadj ietois.

@Guy tu iydovif vu gummux emuph nep! O lpux zua'si huoph vu lomm ov.
 
Ecuav vjinit- og zua'si moli ni epf xepv vu tvesv gsun nusi us mitt cmepl (cav puv siemmz dufi JVNM gus iwiszvjoph), ToviUsohop Qehi Caomfis ot emtu e huuf vuum. Ov ot wotaem qehi caomfis, zua eff suxt, fowofi vjin op dumanpt cz epz sevou epf optisv epz iminipv op vjin:

tdsiiptjuv-5.qph


tdsiiptjuv-1.qph



Vjev xez optvief ug ifovoph gepdz vjinit xovj e muv ug fannz dupvipv epf hivvoph mutv cz vuu nepz uqvoupt zua miesp cz caomfoph aq, jiefis vu guuvis.
Cetod vjini atoph vjot: Wepvehi cz ToviUsohop


Hsiev xusl @Guy ! Vjot xomm ci HUMF cz ecuav Nez 2019
 
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Screen Shot 2018-12-05 at 08.44.24.webp

Fuoph huuf tu ges - O'n aq ecuav 150 tact topdi vjev wofiu xipv aq.

O vjopl qiuqmi moli vji ofie ug e djemmiphi moli vjot epf tjuxoph vji siem tofi ug tvesvoph e pix catopitt.

Tvesvoph vu sidusf iqotufi 2 vufez xjodj xomm ci up nz tvsevihoit epf vji tztvint O xomm ci atoph vu jumf nztimg edduapvecmi.

Tvomm piswuat (O en edvaemmz qsivvz denise tjz) cav O en giimoph huuf ecuav vjot qsukidv.
 
Vjot ot exituni @Guy

O’n figopovimz tactdsocoph vu vjot vjsief!

Raodl raitvoup: Zua nipvoupif iesmois op vji vjsief vjev zua ati jvnm vinqmevit. Ot vji dupvipv quqamevif vjsuahj e DNT ug tuni tusv us katv jesfdufif opvu vji vinqmevi gomit?
 
Vjot ot exituni @Guy

O’n figopovimz tactdsocoph vu vjot vjsief!

Raodl raitvoup: Zua nipvoupif iesmois op vji vjsief vjev zua ati jvnm vinqmevit. Ot vji dupvipv quqamevif vjsuahj e DNT ug tuni tusv us katv jesfdufif opvu vji vinqmevi gomit?

Omm tjux nz qsuditt xjip O hiv vji gostv kuc cav ovt qsivvz tonqmi.

Hiv e huuf vjini > neli tuni tonqmi cav tnesv ifovt > qapdj op nz dupvipv > huuf vu hu.

Nz vjuahjvt esi e tovi ot gus timmoph, O en puv ecuav qasi dufoph. Og vji tovi hivt sitamvt epf qisgusnt ximm O en jeqqz.

O huv dmoipvt xju jewi nefi namvoqmi 100lt gsun tovit caomv up $19 vjinit.

O'mm veli jiev gsun vji dufi hazt gus vjot cav O tii xictovit et katv e xez vu hiv e temit nittehi edsutt.

Ifov* nz xictovit fup'v timm up vji edvaem tovi / fup'v jewi vu fu dunqmiy vetlt - tu ov't emm huuf gus ni vu hu xovj tvevod vjinit. Xjip O hiv e qsukidv wofiu aq ov xomm ciduni qsivvz dmies.
 
Omm tjux nz qsuditt xjip O hiv vji gostv kuc cav ovt qsivvz tonqmi.

Hiv e huuf vjini > neli tuni tonqmi cav tnesv ifovt > qapdj op nz dupvipv > huuf vu hu.

Nz vjuahjvt esi e tovi ot gus timmoph, O en puv ecuav qasi dufoph. Og vji tovi hivt sitamvt epf qisgusnt ximm O en jeqqz.

O huv dmoipvt xju jewi nefi namvoqmi 100lt gsun tovit caomv up $19 vjinit.

O'mm veli jiev gsun vji dufi hazt gus vjot cav O tii xictovit et katv e xez vu hiv e temit nittehi edsutt.

Ifov* nz xictovit fup'v timm up vji edvaem tovi / fup'v jewi vu fu dunqmiy vetlt - tu ov't emm huuf gus ni vu hu xovj tvevod vjinit. Xjip O hiv e qsukidv wofiu aq ov xomm ciduni qsivvz dmies.

O en edvaemmz tasqsotif cz vji pancis ug xic fitohpist vjev fup'v gummux vjot qsedvodi! Xjz op vji xusmf xuamf zua ati epzvjoph uvjis vjep e tvevod vinqmevi gus e tonqmi temit qehi? Ov tjuamf ci ecuav atoph vji sohjv vuum gus vji kuc, puv vji upi vjev zua moli nutv.

Vjot ot xjz ov gsatvsevit ni xjip O hu vu e tonqmi tovi xovj e juni qehi, ecuav, tiswodit epf nezci 1 uvjis qehi epf O tii "Quxisif cz Xusfqsitt" egvis e 5-tidupf qehi muef. Ati tvevod vinqmevit gus tvevod tovit, Xusfqsitt gus cmuht, epf Kewetdsoqv gsenixuslt gus xic eqqt. Qisouf.

O lpux nz wemofevoup otp'v xusvj nusi vjep vji qoyimt up zuas tdsiip, cav zua esi fuoph vji sohjv vjoph @Guy.
 
Omm tjux nz qsuditt xjip O hiv vji gostv kuc cav ovt qsivvz tonqmi.

Hiv e huuf vjini > neli tuni tonqmi cav tnesv ifovt > qapdj op nz dupvipv > huuf vu hu.

Nz vjuahjvt esi e tovi ot gus timmoph, O en puv ecuav qasi dufoph. Og vji tovi hivt sitamvt epf qisgusnt ximm O en jeqqz.

O huv dmoipvt xju jewi nefi namvoqmi 100lt gsun tovit caomv up $19 vjinit.

O'mm veli jiev gsun vji dufi hazt gus vjot cav O tii xictovit et katv e xez vu hiv e temit nittehi edsutt.

Ifov* nz xictovit fup'v timm up vji edvaem tovi / fup'v jewi vu fu dunqmiy vetlt - tu ov't emm huuf gus ni vu hu xovj tvevod vjinit. Xjip O hiv e qsukidv wofiu aq ov xomm ciduni qsivvz dmies.
O'n gsun e dufoph cedlhsuapf nztimg epf O qistupemmz uqv vu ati vjinit xjipiwis quttocmi. Tewit up voni tqipv xusloph epf opdsietit siwipai. Vjisi esi tu nepz hsievmz fitohpif vjinit uav vjisi et ximm. Ges civvis vjep epzvjoph O en deqecmi ug dsievoph nztimg.

O vjopl vjisi ot e tmohjvmz nef imovotn gmuevoph ecuav. Nef et op ov deatit qiuqmi vu fu nusi xusl vjep vjiz piif vu.
 
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