mikemike
New Contributor
Hi guys,
Looking for feedback on the marketing of my product, and to get viewpoints/opinions on what we're doing and ways to improve it. We have an atypical business that is based on University technology.
I've been working on a microchip implant that accurately measures water status (thirst) in trees and grapevines for almost 10 years now (4 years full-time running my company, 6 years at Cornell U doing a PhD). Our product is very technology-heavy, having been funded by ~$1.2M in federal awards and multiple years in development, but we finally launched last year. I believe we have a breakthrough product that can make a big difference in orchard/vineyard yield, quality and water use efficiency; mainly because our product directly measures water status and will allow growers to fine-tune their irrigation dramatically (there are NO products in the market that measure water status accurately+automatically). We are talking about a 10-15% increase in yield and up to 50% savings in water.
In any case, agriculture is a unique market known for being risk-averse and sluggish to adopt new technologies. We've done a good number of initial sales to growers and scientists (USA, Chile, Canada, Europe, Australia); the feedback has been overall positive. Now - I'm looking to grow sales by improving our website (adding landing pages), recording better videos, google ads and speaking at scientific/grower conferences. Here's one of our landing pages. What do you guys think? Any ideas/feedback on how to improve our marketing and sell product? On how to reach more growers?
Thanks a bunch.
Mike
Looking for feedback on the marketing of my product, and to get viewpoints/opinions on what we're doing and ways to improve it. We have an atypical business that is based on University technology.
I've been working on a microchip implant that accurately measures water status (thirst) in trees and grapevines for almost 10 years now (4 years full-time running my company, 6 years at Cornell U doing a PhD). Our product is very technology-heavy, having been funded by ~$1.2M in federal awards and multiple years in development, but we finally launched last year. I believe we have a breakthrough product that can make a big difference in orchard/vineyard yield, quality and water use efficiency; mainly because our product directly measures water status and will allow growers to fine-tune their irrigation dramatically (there are NO products in the market that measure water status accurately+automatically). We are talking about a 10-15% increase in yield and up to 50% savings in water.
In any case, agriculture is a unique market known for being risk-averse and sluggish to adopt new technologies. We've done a good number of initial sales to growers and scientists (USA, Chile, Canada, Europe, Australia); the feedback has been overall positive. Now - I'm looking to grow sales by improving our website (adding landing pages), recording better videos, google ads and speaking at scientific/grower conferences. Here's one of our landing pages. What do you guys think? Any ideas/feedback on how to improve our marketing and sell product? On how to reach more growers?
Thanks a bunch.
Mike
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