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I came across this article. I thought I'd share since so many here are in the ecommerce space. I saw this trend start to shift in SEO a couple years back, apparently it is in full swing.
Some key points:
Categories are "better" than Product pages if you have your own site. Pay attention to them if you historically have ignored them
Amazon listings are better than Amazon categories. Walmart and Etsy saw this too.
But Ebay category page rank better than product pages.
If you want to read the whole thing:
marketingland.com
As with all things SEO, there are no hard and fast rules. YMMV. Test it.
I hope this helps someone.
Some key points:
Categories are "better" than Product pages if you have your own site. Pay attention to them if you historically have ignored them
Amazon listings are better than Amazon categories. Walmart and Etsy saw this too.
But Ebay category page rank better than product pages.
If you want to read the whole thing:
Ecommerce SEO: Start where shoppers search
Learn how to optimize your ecommerce site for SEO. Get strategies for product pages, technical SEO, site structure, and driving high-intent traffic in 2025.
marketingland.com
As with all things SEO, there are no hard and fast rules. YMMV. Test it.
I hope this helps someone.
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