The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

E-commerce Category Pages Outperform Product Detail Pages in SERPs

Learn how to build wealth and win financial freedom the Fastlane way!

Say "NO" to mediocre living rife with jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence. Join more than 70,000 entrepreneurs who are making it happen.
Join for FREE Today
Get the books
Remove ads? Join Fastlane INSIDERS
(Registration removes this block)
Marketing, social media, advertising


My 1st biz sold paper planes. It folded...
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Oct 7, 2019
Phoenix AZ
I came across this article. I thought I'd share since so many here are in the ecommerce space. I saw this trend start to shift in SEO a couple years back, apparently it is in full swing.

Some key points:

Categories are "better" than Product pages if you have your own site. Pay attention to them if you historically have ignored them
Amazon listings are better than Amazon categories. Walmart and Etsy saw this too.
But Ebay category page rank better than product pages.

If you want to read the whole thing:

As with all things SEO, there are no hard and fast rules. YMMV. Test it.

I hope this helps someone.
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Must Read Books...

Explore books recommended by MJ DeMarco and other members of the Fastlane entrepreneurial community.
Fastlane Bookstore