Andy Black
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Don't worry about selling your skill or time
TRANSCRIPTION
Gosh, there's a lot on. You know what they say? If you want something done, give it to a busy person.
I spoke a couple of days ago about tips I've given to a business person whose revenue had plummeted. My own revenue is at an all time low or not all time but pretty damn low at the minute but I'm okay with that. I feel like I'm taking a dip so I can go higher than I was before.
The way I'm thinking about it is that I've spent a few years and I've acquired a skill that other business owners will pay for - the ability to generate leads. Then I've got good at selling that skill to businesses and getting hired effectively. Now, I'm in stage three, which is I'm scaling that skill. I'm building a team. I'm focusing on specific types of work.
It means I've stopped doing contracts where I'd go on-site for a day a week. September 2014 to September 2015, I'd three contracts where I was going on-site. My revenue was higher than it is at the minute, but I couldn't scale because I was constrained by the number of days in the week.
In September 2015, all those contracts popped in the same week. The reason I have three contracts was to prevent the peaks and troughs. I had a few side gigs, smaller clients at the time and those kept me going a little bit. I had to hustle. I had to hustle and get a few more of those just to pay the mortgage and the rest of it. Now, in October 2016, things are still tight but I'm on the right path. I'm happy I'm on the right path.
(Listen to www.tropicalmba.com/services)
The quickest way to get into business is to sell a service. Sell your skills. Sell your time as well. I know this seems the opposite of creating a business. Go freelance. Be a contractor. Go freelance. You're selling a service. Once you are able to sell a service, get better and better at selling the service and then work out how to scale selling it. Before you know it, you'll have a business instead of creating a job for yourself.
Don't worry about creating a job for yourself. Get out there. Do it. The way to scale will appear.
TRANSCRIPTION
Gosh, there's a lot on. You know what they say? If you want something done, give it to a busy person.
I spoke a couple of days ago about tips I've given to a business person whose revenue had plummeted. My own revenue is at an all time low or not all time but pretty damn low at the minute but I'm okay with that. I feel like I'm taking a dip so I can go higher than I was before.
The way I'm thinking about it is that I've spent a few years and I've acquired a skill that other business owners will pay for - the ability to generate leads. Then I've got good at selling that skill to businesses and getting hired effectively. Now, I'm in stage three, which is I'm scaling that skill. I'm building a team. I'm focusing on specific types of work.
It means I've stopped doing contracts where I'd go on-site for a day a week. September 2014 to September 2015, I'd three contracts where I was going on-site. My revenue was higher than it is at the minute, but I couldn't scale because I was constrained by the number of days in the week.
In September 2015, all those contracts popped in the same week. The reason I have three contracts was to prevent the peaks and troughs. I had a few side gigs, smaller clients at the time and those kept me going a little bit. I had to hustle. I had to hustle and get a few more of those just to pay the mortgage and the rest of it. Now, in October 2016, things are still tight but I'm on the right path. I'm happy I'm on the right path.
(Listen to www.tropicalmba.com/services)
The quickest way to get into business is to sell a service. Sell your skills. Sell your time as well. I know this seems the opposite of creating a business. Go freelance. Be a contractor. Go freelance. You're selling a service. Once you are able to sell a service, get better and better at selling the service and then work out how to scale selling it. Before you know it, you'll have a business instead of creating a job for yourself.
Don't worry about creating a job for yourself. Get out there. Do it. The way to scale will appear.
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