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Do you know what makes you referable?

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Andy Black

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Do you know what makes you referable?

1) You turn up on time.

2) You have manners (say please and thank you).

3) You do what you said you were going to do (or at least let people know if things are slipping).

4) You're competent.

(Dan Sullivan)


Notice how only one of those is your actual skill set? People buy from people. Show you're a person first and foremost.


To me, building a personal brand is about positioning yourself in people's minds as "The XYZ Guy".

The simplest way to become known as "The XYZ Gal"? Help people with XYZ.

And then talk about how you helped people with XYZ! (Better yet, get other people to talk about how you helped them with XYZ - without your bidding.)



Rob Walling had an interesting rule of thumb - spend 50% of our time doing the work, and then 50% of your time talking about it.

Think of people who have positioned themselves in your mind. Are they the ones who don't talk, or are they the ones helping people with XYZ and talking about helping people with XYZ?


A milestone for our branding efforts is when people ask for help with XYZ, and OTHER PEOPLE tag you as the person to help them.

What would you do if you had a rule to never throw your hat in the ring, but to have other people throw your hat in the ring for you?



EDIT: I learned this here in TFLF... by posting and helping people, and without asking people to "PM me".
 

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diegorueda

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Notice how only one of those is your actual skill set? People buy from people. Show you're a person first and foremost.
Love it. Not only this will help with your business or your career, but in yor Life. Your relationships. Your hobbies. Anything else.

You can apply those points with yourself also:

1) You turn up on time in the things you appreciate.

2) You have manners (you speak nice to yourself).

3) You do what you said you were going to do for yourself (or at least be concious when things are slipping).

4) Be competent (stay present in whatever you are doing)
 

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