Do I need to test a business idea when I add value skews to an existing product?

[SapereAude]

Hello,

I am currently building a functional food and supplement company. I am trying to do that via value skewing (like MJ mentioned in a video on his YouTube channel). So I am taking an existing product and I try to create as many positive value skews as possible to win the value competition and get sales.

The question that comes to my mind now is: do I even need to test this product then? Basically there are similar products already on the market (so there is a need) and I am actually just entering the market with a better product.

If you think that validating would still be a good idea, how would you go about it?

(I guess one way would be to build a landing page and use paid ads. I also once read something about a customer first strategy, where you create content and build a community first and only then go to market with products. That takes longer of course, but would probably work quite well because you can work directly with your target audience and give them what they want).

Thanks.

 

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[PizzaOnTheRoof]

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[SapereAude]

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[Ing]

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[SapereAude]

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[bracknelson]

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