- Joined
- Oct 15, 2018
- Messages
- 170
Rep Bank
$850
$850
User Power: 90%
Hello,
I am currently building a functional food and supplement company. I am trying to do that via value skewing (like MJ mentioned in a video on his YouTube channel). So I am taking an existing product and I try to create as many positive value skews as possible to win the value competition and get sales.
The question that comes to my mind now is: do I even need to test this product then? Basically there are similar products already on the market (so there is a need) and I am actually just entering the market with a better product.
If you think that validating would still be a good idea, how would you go about it?
(I guess one way would be to build a landing page and use paid ads. I also once read something about a customer first strategy, where you create content and build a community first and only then go to market with products. That takes longer of course, but would probably work quite well because you can work directly with your target audience and give them what they want).
Thanks.
I am currently building a functional food and supplement company. I am trying to do that via value skewing (like MJ mentioned in a video on his YouTube channel). So I am taking an existing product and I try to create as many positive value skews as possible to win the value competition and get sales.
The question that comes to my mind now is: do I even need to test this product then? Basically there are similar products already on the market (so there is a need) and I am actually just entering the market with a better product.
If you think that validating would still be a good idea, how would you go about it?
(I guess one way would be to build a landing page and use paid ads. I also once read something about a customer first strategy, where you create content and build a community first and only then go to market with products. That takes longer of course, but would probably work quite well because you can work directly with your target audience and give them what they want).
Thanks.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
