Digital Ebooks & KPI Metrics... nobody talks about

[eqttrdr]

Any info on KPI, metrics, or more specifically Customer Acquisition Cost?



Trying to figure out on average what all these digital product membership sites, ebooks, clickbank products,... all these sties that offer these ~ $40 digital info products.....



Most signups are from FB ads? FB groups? Adwords? Native ads? Solos?



Really not even much overview data anywhere online in regards to various KPI numbers.


Before determining whether or not your membership site, digital info product,etc... is successful I would think it imperative to know your CAC and LTV numbers which NOBODY ever seems to speak about online.


Nothing anywhere in detail...

 

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[3things]

The money is never really on the front-end, it's on the backend. Hence the ability to pay out huge % commissions on front-end product sales to affiliates, JV partners etc. For most of the big products on clickbank, the product owner is going to pretty much look to break even on the front (anything better is a bonus), or maybe even take a little loss - and then up or cross sell a bunch of stuff on the back end - other products and courses they own, JV partnerships etc etc.

You start out, get data, optimise and tune your funnel and get to a stage where you break-even (or can afford to lose a bit) on your $40 front-end product, but you know your average customer value is say, $150 on backend funnel promotions over say 4 weeks of carefully pre-selected offers and addons after their initial front-end product purchase.

Here's a good interview Tim Ferriss did with the truth about abs guy:
http://fourhourworkweek.com/2011/11/02/the-truth-about-abs-mike-geary/

Although not specific to ebooks (they have a lot of info products in their funnels though), these are some very good reads that are relevant to your question:

http://www.digitalmarketer.com/how-to-calculate-average-customer-value-funnel/

http://www.digitalmarketer.com/customer-value-optimization/

 

[Andy Black]

www.thefastlaneforum.com/community/threads/the-most-important-formula-in-business.52782

www.thefastlaneforum.com/community/threads/online-direct-response-metrics.52781