An interesting business idea came across my table today.
People are providing marketing, web design, YouTube shorts, video editing services, etc. etc.
Has anyone had experience with OR even runs a company that specializes in data services?
My buddy works for Capgemini, which is one of the larger companies that provides data services to companies.
However, his idea is centered around providing data services for smaller companies... specifically in the realm of customer acquisition.
Understanding the customer base: gender, location, age, etc. Making note of where the business performs best and then centering around the future plans.
The value of it is utilizing the data (which I presume will be unclean, messy, not visualized, etc.) and giving back insights from improved, coherent data.
(Hopefully, not just F*cking graphs and bar charts, but ACTIONABLE insights)
Insights like:
- An ecommerce business that sells beauty tools has most of their customers buying from Midwest America, women, and their income is $45,000-$60,000/year, married with kids. Okay, so now we focus your future ads on this market, but also market this this and this. We cut out these ads and these types of posts, products, etc.
This sounds like more of a marketing company now that I type it out. I like the idea.
Would love to hear thoughts and questions.
People are providing marketing, web design, YouTube shorts, video editing services, etc. etc.
Has anyone had experience with OR even runs a company that specializes in data services?
My buddy works for Capgemini, which is one of the larger companies that provides data services to companies.
However, his idea is centered around providing data services for smaller companies... specifically in the realm of customer acquisition.
Understanding the customer base: gender, location, age, etc. Making note of where the business performs best and then centering around the future plans.
The value of it is utilizing the data (which I presume will be unclean, messy, not visualized, etc.) and giving back insights from improved, coherent data.
(Hopefully, not just F*cking graphs and bar charts, but ACTIONABLE insights)
Insights like:
- An ecommerce business that sells beauty tools has most of their customers buying from Midwest America, women, and their income is $45,000-$60,000/year, married with kids. Okay, so now we focus your future ads on this market, but also market this this and this. We cut out these ads and these types of posts, products, etc.
This sounds like more of a marketing company now that I type it out. I like the idea.
Would love to hear thoughts and questions.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.