User Power
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- May 20, 2014
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For these types of deals, I've noticed that 99% of agency owners think in terms of what's in it for them - and that's exactly why they fail.
It usually goes something like this:
---
In my opinion, if you want to succeed with this:
The example above is when you build a SYSTEM.
You know what works and the person just has to follow a set of guidelines to get predictable results.
HOWEVER, if you haven't done this yet, then I would advise to:
1. Do this
OR..
2. Look for someone who is a consultant, has a large enough network, and already has their own systems in place to take over this for you. I know @Fox had success with this. I believe at one point he worked with someone who had enough connections and resources to make the commission structure worth their time.
--
So either develop a system so you don't have to rely on superstars to sell for you.
Or find a superstar (I'm assuming this is what you asked for anyway, but I just wanted to make sure that your offer is solid enough before looking. Or else, you'll waste your time.)
It usually goes something like this:
- The person wants a high ticket closer because they assume the person can hit the ground running.
- This causes the agency owner to think they don't need to train them on anything.
- So the "agency" provides little to no training on the products, offers, and most haven't developed a proven and repeatable sales process.
- This puts all the pressure on the salesman to prospect for leads and close them.
- The agency tries to hype up this "opportunity" by talking about residual income and how much they can make to overcome the challenges they will face.
- Finally, they get someone to start working for them.
- The person soon realizes that every business is bombarded with cold calls and cold emails with people saying "we can get you more sales!" and "we are a results-driven agency" and everything else that 99% of agencies say.
- The person quits because they realize they are selling a commodity, there's no system in place, and the person is just looking for a sucker to do all the work for them.
---
In my opinion, if you want to succeed with this:
- You need to have a clear value proposition that makes you stand out. Everybody sells digital marketing services.
- You've been in the trenches and developed a TESTED, PROVEN, AND REPEATABLE SALES PROCESS. You know what works and what doesn't. (Don't try to outsource all of this to a "high ticket closer")
- Because in the end, your hiring someone to replace yourself in the sales part. Don't expect someone to build up your entire sales process from the ground up on straight commission.
- Provide people with proper training, WARM LEADS (if possible. this will set you apart from 99% of people),
The example above is when you build a SYSTEM.
You know what works and the person just has to follow a set of guidelines to get predictable results.
HOWEVER, if you haven't done this yet, then I would advise to:
1. Do this
OR..
2. Look for someone who is a consultant, has a large enough network, and already has their own systems in place to take over this for you. I know @Fox had success with this. I believe at one point he worked with someone who had enough connections and resources to make the commission structure worth their time.
--
So either develop a system so you don't have to rely on superstars to sell for you.
Or find a superstar (I'm assuming this is what you asked for anyway, but I just wanted to make sure that your offer is solid enough before looking. Or else, you'll waste your time.)
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