- Joined
- Feb 9, 2016
- Messages
- 32
Rep Bank
$445
$445
User Power: 563%
If you are currently using cold emails as a way to get customers, you might want to think again.
As of the 25th of May 2018 you need to be compliant with the so called GDPR (General Data Protection Regulation), a new regulation passed by the EU last year that
However, I think it's always good to know about these things - that's why I'm sharing it with you!
So what can you do to be compliant with this new regulation?
Before this new regulation, you were able to cold email businesses as long as you gave them the opportunity to opt out in your email.
As this is no longer the case, the most important part is getting consent before emailing, and having proof that you got consent.
An important part of this new regulation is that implied consent is not longer accepted.
This means that you can no longer send marketing material to a customer without explicit consent.
You need to be able to prove that the customer agreed to receive marketing material from you by selecting this as an option.
If I've understood this correctly, simply having a customer give consent in your purchasing agreement is not enough - the customer needs to have the option to explicitly select to receive marketing material from you.
So to be safe, you need to update all your forms to make sure that the customer is giving consent before being added to your email list.
I haven't had the time to dig deeply into this subject, but according to this article other areas of marketing are affected too, including cold calling and social media marketing.
Here is a screenshot of a summary from the article I found useful:
I want to point our that I am not a lawyer, and I am not in any way certified or qualified to give you legal advice. Take this with a grain of salt!
I found out about this from a thread on the "Sales" subreddit on Reddit here:
B2B cold emailing prohibited in Europe from 2018 due to GDPR. Anyone aware? • r/sales
The thread on Reddit links to this informative article:
What does GDPR mean for B2B companies?
Best of luck!
As of the 25th of May 2018 you need to be compliant with the so called GDPR (General Data Protection Regulation), a new regulation passed by the EU last year that
- Makes it illegal to email personal business addresses without them opting in.
- Gives customers the "right to be forgotten", which means that you need to delete all information you have on your customer if requested.
- Increased fines for companies that don't comply with up to €20 million or 4% of the companies world-wide gross revenue.
However, I think it's always good to know about these things - that's why I'm sharing it with you!
So what can you do to be compliant with this new regulation?
Before this new regulation, you were able to cold email businesses as long as you gave them the opportunity to opt out in your email.
As this is no longer the case, the most important part is getting consent before emailing, and having proof that you got consent.
An important part of this new regulation is that implied consent is not longer accepted.
This means that you can no longer send marketing material to a customer without explicit consent.
You need to be able to prove that the customer agreed to receive marketing material from you by selecting this as an option.
If I've understood this correctly, simply having a customer give consent in your purchasing agreement is not enough - the customer needs to have the option to explicitly select to receive marketing material from you.
So to be safe, you need to update all your forms to make sure that the customer is giving consent before being added to your email list.
I haven't had the time to dig deeply into this subject, but according to this article other areas of marketing are affected too, including cold calling and social media marketing.
Here is a screenshot of a summary from the article I found useful:
I want to point our that I am not a lawyer, and I am not in any way certified or qualified to give you legal advice. Take this with a grain of salt!
I found out about this from a thread on the "Sales" subreddit on Reddit here:
B2B cold emailing prohibited in Europe from 2018 due to GDPR. Anyone aware? • r/sales
The thread on Reddit links to this informative article:
What does GDPR mean for B2B companies?
Best of luck!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Last edited:
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
