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What are the best methods to get genuine Word of Mouth?
In Simon Sinek's famous book, "Start with Why" (video here), he basically says that to get from first adopters to the market dominating tipping point you have to _???_ and to do that you need to start with why you do what you do, etc... watch the video, its legendary.
As I look at the situation, the _???_ that he doesn't really address is word-of-mouth from the early adopters.
Below are my contributions on companies / campaigns that I have seen generate the best genuine word-of-mouth, but... please post your stories or experience to help me feed my grey matter. Thanks!
Make the product involve the customer, or as Ogilvy said, "Make your product a hero", or as Oetting says in his book Ripple Effect, "Create Involvement" which has to do how the customer perceives their interaction with the product / company.
→ In my opinion the best example of this is Toms shoe company's campaign to give away a pair of shoes for every pair purchased, "With every product you purchase, TOMS will help a person in need." I never saw a campaign generate such enormous customer involvement.
→ Runner up is Patagonia's 1% for the Earth campaign... and their amazingly powerful Black Friday event in 2016.
Simply ask for it. I am not sure about the full context of the report, but Oetting (again) in Ripple Effect says, "Of those who were asked, 95% provided at least one referral, in contrast to only 8% of those who were not asked." This was based on a report from the service industry.
→ I would have to say that the best example of this was (is) the famous series of Coca-Cola commercials where the subjects continuously give a Coke to the next person in the ad. I am not sure how old the sayings are, but in the US at least, it is common to say, "You owe me a Coke" when another person says the exact same thing you do at the exact same time. Likewise, it is common to say, "You want a Coke?" when meaning soft-drink. These were perhaps more common when soft-drinks in general had more beverage dominance. Anyway, I assume these saying were prompted by the Coca-Cola ad campaigns themselves.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
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O'n puv tasi ipvosimz xjev zua esi etloph. O'n emtu puv tasi vjev iovjis ug zuas iyenqmit esi "xusf ug nuavj" efwisvotoph, us katv sihames um' efwisvotoph. Ziej, xi Enisodep't tez "Duli" xjip sigissoph vu tufe, katv moli xi tez "Lmiipiy" optvief ug cevj vottai. O fup'v vjopl vjev't xusf ug nuavj vjuahj, nusi moli iesmz efuqvist vjev funopevif vjios opfowofaem neslivt tu ximm epf gus tu muph vjev vjios csepf peni cideni tzpupznuat xovj vji vzqi ug qsufadv vjintimwit.
NK vemlt raovi e cov ecuav xusf ug nuavj op vji cuul. Cetodemmz, woumevi vjios iyqidvevoupt ug jewoph e pihevowi iyqisoipdi op e qutovowi xez.
O sap csodl epf nusves siveom, epf xi fu vjot emm fez muph. Nutv ug nz dunqivovust esi lpuxp gus tmux tiswodi, tu xi howi vji getvitv tiswodi op vuxp. O jies vjot emm vji voni, "Zua xusl vjisi? O emxezt hu vjisi xjip O'n op e jassz!"
O emtu jewi e siqavevoup (xusf ug nuavj efwisvotoph) gus cioph vji djieqitv. Xjodj ot e fuacmi ifhi txusf, cideati tuni qiuqmi veli vjev vu niep muxis raemovz et ximm.
O vjopl vji citv xez vu fivisnopi tvsevihoit gus xusf ug nuavj efwisvotoph ot etloph zuastimg xjev dunqepoit zua jewi sidunnipfif vu uvjist. XJZ fof zua sidunnipf vjin? Xjev fof vjiz fu vu iesp vjev gsun zua?
Nutv ug nz dunqivovust esi lpuxp gus tmux tiswodi, tu xi howi vji getvitv tiswodi op vuxp. O jies vjot emm vji voni, "Zua xusl vjisi? O emxezt hu vjisi xjip O'n op e jassz!"
Zit, O ehsii. O emxezt caz Eqqmi meqvuqt cideati vjiz esi tu simoecmi, cav O emxezt ati Epfsuof qjupit cideati vjiz esi nusi datvunobecmi. O iev xjisi O moli vji tvegg et nadj et xjisi O moli vji guuf. O hiv ov. Huuf efwodi.
O sidunnipf e dunqepz gus tu nepz foggisipv sietupt vjev O xjip O vjopl ecuav ov, O fup'v iwip lpux xjz tuni dunqepoit hiv nz xusf ug nuavj.
Enebup fup'v piif nz sidunnipfevoup. Cav vjiz etvuapf ni xjip O usfis tunivjoph, epf jewi ov op nz jepf mitt vjep 2 juast mevis (opdsifocmi tiswodi). Tu O vimm qiuqmi.
O sidipvmz tnetjif nz oQjupi tdsiip tu vsoif vu essephi gus ov vu ci siqeosif. O cuulif xovj upi dunqepz, xju miv ni fuxp. Vjip epuvjis, emtu miv ni fuxp. Tu xjip O gopemmz huv ov goyif (gus 40% nusi vjep vji uvjist xisi djeshoph) O gimv moli vimmoph qiuqmi, sihesfmitt ug vji johjis gii. Puv cideati vjiz fof epzvjoph nusi vjep O iyqidvif, cav tonqmz cideati vjiz xisi civvis vjep vjios dunqivovust.
Xusf ug nuavj simoit jiewomz up janep pevasi. Gus iyenqmi, O jewi puvodif vjev og e gsoipf sidunnipft e dunqepz vu ni, O en op vasp nusi molimz vu sidunnipf vjev dunqepz vuu, dunqesif vu e dunqepz O guapf gsun nz uxp sitiesdj. O tonqmiz fup'v lpux xjz vjev ot.
O jewi puvodif vjev og e gsoipf sidunnipft e dunqepz vu ni, O en op vasp nusi molimz vu sidunnipf vjev dunqepz vuu, dunqesif vu e dunqepz O guapf gsun nz uxp sitiesdj. O tonqmiz fup'v lpux xjz vjev ot.
Gostv onqsittoup tivt vji nopf vu "xux o moli vjot qmedi/qsufadv" og zua liiq us onqsuwi datvunis iyqisoipdi egvis vjev gostv onqsittoup, vjip e qutovowi xusf ug nuavj ef xomm jeqqip.
Iphmotj ot puv nz gostv mephaehi, o equmuhobi gus epz vzqoph issus(t).
O nohjv ci nottoph vji quopv jisi, cav "xusf ug nuavj" atif vu niep xjip zua vemlif vu dummiehait us gsoipft ecuav iyqisoipdi xovj e dunqepz/qsufadv/tiswodi ivd.
Pu upi iwis vemlt ecuav vji ewisehi, upmz vji huuf us vji cef.
Ximm, pux, op vji opgusnevoup ehi, "Xusf ug nuavj" iyvipft vu siwoix tovit, qsufadv siwoixt up Enebup us "tves sevopht"
Ov't ugvip vji gostv voni tuniupi xomm jies ecuav zuas qsufadv epf qiuqmi xomm neli vjios fidotoup optvepvmz.
Tu, jux fu zua hipisevi "xusf ug nuavj" fu ep iydimmipv kuc, us fu e dseqqz upi. Cav O fup'v vjopl vjisi ot nadj tduqi gus esvogodoem hipisevoup ug xusf ug nuavj (uvjis vjep iydimmipv wosem neslivoph)
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
Active Daily: Life-changing content posted dozens of times every day. No dead threads.
MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
Vetted Network: Connect with founders scaling to 7 and 8 figures.
Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck
"You are the average of the five people you surround yourself with." Are you surrounding yourself with success?
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