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Build a website to generate sales for jewellery shop

A detailed account of a Fastlane process...

Consolation

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For the past 9 months I was stuck with Android Fragmentation. I tried providing value in every aspects. Still, I wasn’t going anywhere. Final attempt? Joined FLF, though I finished those 2 books.

Yup. I ignored some of the Gold Threads before joining FLF. Huge mistake.

Then, I found @Fox

9 months without any concrete action, objective and sales! I made up my mind to start a web company.

OBJECTIVE: BUILD A WEBSITE TO PROMOTE (I), MARKET (II), GENERATE SALES (III) FOR A FRIEND OF MINE.

Background

I have no idea about this specific industry; JEWELLERY. My main strength and skills is in IT industry (that’s what I took in college), plus 9 months of learning marketing, entrepreneurship, finance and whole loads of Shark Tanks episodes.

We’ll call my friend; Jane. Jane is a business and beauty savvy. I have little knowledge about her business skills yet she dresses like a beauty queen.

Jane is promoting her jewellery via FB. She’s polluting my FB timeline.

SOME OF THE BRAINSTORMING RESULTS THAT I FOUND AFTER LOOKING INTO HER BUSINESS:

· Jane has no specific online market target.

· She has no FB page.

· No specific ads.

· Her jewellery pics are posted poorly.

· The testimonies are doubtful.

· Jane doesn’t exists in Google Search results.

· Her products are sold by most of the Malaysian Internet population.

· Jane has no idea that she can start an online jewellery shop.

The purpose of this thread is:

i. Tracking my progress. How many progress that I made since it’s posted? Am I faking my entrepreneurial journey?

ii. Feedback from FLF. Berate me harshly. I need Kevin O’Leary here.

iii. Self-reminder. Making promise to yourself is easy. Fulfilling is hard. But, when promises are made in front of a group of people it’s difficult to give in.​
 
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Consolation

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Engaging the Market

Searching on Google for Jane’s Jewellery (oh, that’s accidental, might use that for her website) popped up various results:

i. Mainly about the gold rate that she’s offering

ii. Gold classifieds

iii. And the ‘gold mine’.

The ‘Gold Mine”

I termed the jewellery online shop that I found as ‘gold mine’ because this is where I can foresee my value. This is where I can see the competition that exists.

1. Gold Mine A

· Various jewellery items

· Good UX an UI

· Average looking pics

· Updated

· They have their own app

· Key contact available (person, location, operating hours etc)

· Provides GPS

· Linked to their own social media page



2. Gold Mine B

They did all of the above – PROFESSIONALLY! Every aspects was beaten dead. They even provide e-commerce transaction. Best of all, a feature for determining ring size is also available.

I noticed the big difference is of course the language provided. A is using the country's official language whereas B is using English.
 

Late Bloomer

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Do you have a follow up? Did you make a new web site for your nicely dressed friend with the gold jewelry?
 

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