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Book Breakthrough Advertising - $1000 book for $12.95 on Amazon?

Discussion in 'Education, Learning, Books' started by Scotch, Apr 21, 2017.

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  1. arfadugus
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    arfadugus Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    The original publisher is doing a re print of this book that launches next month. They went after all of the reproductions to make sure they would sell the reprint. You wont be finding the orange cheap reproduction anymore. Almost had it XD
     
  2. GoodluckChuck
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    GoodluckChuck Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Dang it! I ordered it and accidentally sent to my parents house.. Doh!
     
  3. Daniel A
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    Daniel A DIESEL Read Millionaire Fastlane Speedway Pass

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    I hesitated to buy it, but I'm very glad that I did because it does seem legit and it's not available for sale anymore. Score! :smile:

    IMG_20170426_202940266.jpg
     
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  4. GoodluckChuck
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    GoodluckChuck Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Wow I wonder why it's not available. I should have ordered more than one.
     
  5. JAJT
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    JAJT Ha Ha! Business Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    A previous poster just said they are re-printing it.

    Once that happens, you'll be able to find a copy easily.
     
  6. Sheps
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    Sheps Bronze Contributor Speedway Pass

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    Though unlikely it'll be $12. I missed the deal by the skin of my teeth. Jealous of you boys who managed to get a nice cheap copy. Well done gents.
     
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  7. ItsAllBull
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    I got the book as soon as I saw this post a few days ago . Amazon 1-Click Style. I've never seen the PDF but the book looks like it's printed scans . Some of the pages are improperly aligned etc . Still 100% readable . Its in my book queue but perhaps I'll move it up to the #1 spot since it seems so valuable to see what all the hype is about .
     
  8. GoodluckChuck
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    I bought a copy when I saw it here the other day. It's since been made unavailable again. There was one for $90... lol
     
  9. wade1mil
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    wade1mil Platinum Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    I have a PDF of this book that isn't scanned. Is the book under copyright protection? If not, I could make it available on Amazon.
     
  10. GoodluckChuck
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    GoodluckChuck Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Perhaps that's what someone else did? I see others selling it under the hardcover page but hidden in their description is that it's softcover. I'm guessing they bought the $12 version and are trying to get $300. Still a lot cheaper than the $800 hard cover.

    I don't know how far you'll get trying to sell prints on amazon but what do I know?
     
  11. wade1mil
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    I was thinking I could sell it in Kindle format.
     
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  12. U2ForNow
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    U2ForNow Contributor FASTLANE INSIDER

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    Out of curiosity, what's in the book that no one else knows?
     
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  13. GMSI7D
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    that's the logical question to ask when reading this topic.

    the book is incredible. this is about connecting human psychology and products.

    harnessing the power of desire and connecting it to your product

    but it goes beyond that. i think we can apply this kind of thinking to other area of life

    this is what strategists do.
     
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  14. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Ha. By complete coincidence I ordered this from Amazon UK two days ago. It wasn't priced any higher than a usual marketing book, and I think it was that orange and red one...
     
  15. GoodluckChuck
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    The only copy I can find for sale now is on eBay for $150. So far it's pretty awesome. It reminds me of Mass Psychology by James Dines.
     
  16. TinyTim
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    Seeing quite a few of the same orange paperback copies on Ebay. Also loads on other book stores.

    All around £10-£18.

    Going to grab one. Hopefully it's the same as the one you guys got from Amazon.
     
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  17. #nowhere
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    #nowhere Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Legit copy, got mine delivered to Germany last week. Now, again, unavailable on amazon.de

    Thank you boys for the shout out here!
     
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  18. BlakeIC
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    This is the 1966 edition, the one that everyone wants.

    The $125 copies being sold by Brian Kurtz (the holder of the rights) can be found here:
    Breakthrough Advertising

    This edition is hardcovered like the original.

    EVERYTHING is the same, besides it including an additional foreword from Brian Kurtz.
    Plus an appendix of some Gene Schwartz most famous ads & promotions.

    [​IMG]
    [​IMG]
     
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  19. Argue
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    Argue Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Thank you. I've been looking for this.
     
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  20. JasonR
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    JasonR Maverick Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Man too bad, I would gladly pay for a digital copy. Shipping to Medellin, Colombia is out.
     
  21. BlakeIC
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    BlakeIC Silver Contributor Read Millionaire Fastlane Speedway Pass

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    You could probably contact Brian Kurtz and arrange something.

    Would you like me to PM you his email address?
     
  22. ChrisV
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    ChrisV Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    I get emails about this book for $50 (ebook) all the time

    if anyone wants it I’d be happy to set you up

    I’ve never read it
     
  23. NewManRising
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    Does this book really have "secrets" other books don't have? I feel like this book is just being hyped. And the fact that it sells for a high amount tricks people into thinking there is something great about it. When in fact, it probably only sells high due to rarity. You see this kind of sh*t with lots of things. There is probably a handful of other books out there that cover all the same information, if not more.
     
  24. Fotis
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    Are you sure you actually researched the book and the people (not the younglings, but guys like Gary Halbert, Jay Abraham etc) recommending it?

    Let me give you an analogy

    The 4 hour workweek and other books on entrepreneurship are good but it's not until people read The Millionaire Fastlane that their mind explodes with the possibilities.

    "Breakthrough advertising" is the equivalent of The Millionaire Fastlane when it comes to marketing/copywriting.

    Just reading, understanding and implementing what you read in the first 3 chapters (where Gene talks about market awareness and product sophistication) is equivalent to the C.E.N.T.S. principles.

    The only drawback I see in Breakthrough Advertising? You should have an idea on how to write copy to gain maximum benefits from it.

    Selling at such a high price is the smart thing to do. This way, people will most likely read it more than once (no way you can absorb what's inside on one go)

    Just my 598308492 cents
     
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  25. ChrisV
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    ChrisV Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Damn.... I guess I’ll grab a copy. I see this all the time and never jumped on it.
     

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