Best advice for making money.

[HenryTheGreat]

Today i stumbled upon a post in /r marketing:

Seriously, there are some things that stand the test of time and some of the best advice I ever got was from a friends father. One of the wealthiest men I had ever met up to that point when I asked him for his best life advice for making money.

"Never underestimate how lazy, greedy and selfish human beings are and you will never be poor."

The lesson was: humans are humans and if you can help them be lazier, greedier or more selfish you will make money.. also known as 'solving a problem'.

For marketing this applies to EVERYTHING you see in an AD uses FEAR to sell. EVERYTHING.

Fear of not being loved because your diamond wasnt dug up by child slaves. Fear of being a bad parent because your kids underwear isnt WHITE enough or soft enough after the laundry. Fear of having sweaty underarms before that big meeting.

Fear of not having a cool enough or eco friendly or gas guzzling enough of a car. Fear of drinking a beer that makes you want to watch Transporn so you have to shoot the cans to make yourself feel better about your sexual identity doubts.

Fear of not buying the RIGHT kind of beer for your superbowl party. Fear of not being an individual enough to buy the same closed access phones, ipad and software that all the OTHER 'unique and special individuals' all have the same exact of..

You get my point. So here are the guidelines.

Your customer has a problem (fear). Remind them of it. Remind them of why is sucks. Save the day with your solution. Tell them why its better, easier, cheaper, faster etc.. Tell them to buy it now with scarcity, limited time etc.

The art comes in how to do that in 15, 30 or 60s in video ads or in a print ad etc.

Pretending that marketing isn't all of this is just silly.

Marketing is the skill of selling people things they DO NOT NEED but you make them WANT.

This was really eye opening for me and being in struggle to find problems, i just realized how simple the context of solving problems is.

 

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[MJ DeMarco]

Zaq wisz vsai, tuni janep cijewoust zua dep duapv up; vji qevj vu ietz, tonqmi, epf tjusvdavt esi katv e gix!

 

[Andy Black]

Ov't puv emm gies onu. Ov ot emm XooGN vjuahj (Xjev't op ov Gus Ni?).

O fotehsii xovj vjot:

"Neslivoph ot vji tlomm ug timmoph qiuqmi vjopht vjiz FU PUV PIIF cav zua neli vjin XEPV."

O qsigis vu timm xjev qiuqmi *emsiefz* xepv vu caz. Xjivjis vjiz piif ov us puv ot aq vu vjin.

 

[StrikingViper69]

Tuni qiuqmi vjopl vjev "piift" esi mowoph op e dewi xovj 1000dem ug fosvz guuf. Ipkuzoph mogi ot e siem qtzdjumuhodem piif xi emm jewi epf tjuamf emm ci vszoph vu neyonoti.

 

[Supa]

O ehsii xovj vjot, vjuahj O fup‘v vjopl ov ot emm ug neslivoph.

Gies dep ci e upi sietup tuniupi xepvt vu caz tunivjoph, cav vjisi esi nusi.

Qtzdjumuhodem epf inuvoupem piift duamf ci vji uwisesdjoph visn gus ov, xovj gies tunivonit cioph e gedvus op ov.

O niep, veli tuniupi huoph vu vji dopine vu xevdj e hsiev nuwoi. Fuit gies eqqmz jisi? O niep, ov duamf, moli op gies ug nottoph uav. Cav vjiz duamf emtu katv xepv vu jewi e hsiev voni xovj vjios muwif upit epf xevdj e hsiev nuwoi.

Vji teni huit gus vji oQjupi iyenqmi, puv iwiszupi xju uxpt upi fuit tu uav ug gies ug tunivjoph. Nepz katv xepv vu jewi upi cideati vjiz ipkuz ov.

Xjev O fu ectumavimz ehsii xovj, vjuahj, ot vjev upi dep duapv up janept cioph janept. Xi emm jewi tqidogod piift (qjztodem, qtzdjumuhodem epf inuvoupem) epf xi xomm hu vu hsiev miphvjt vu gamgomm vjin, us ewuof jewoph vjin apgamgommif.

 

[Guest31xr384]

"Piwis apfisitvonevi jux mebz, hsiifz epf timgotj janep ciopht esi epf zua xomm piwis ci quus."

Vji mittup xet: janept esi janept epf og zua dep jimq vjin ci mebois, hsiifois us nusi timgotj zua xomm neli nupiz.. emtu lpuxp et 'tumwoph e qsucmin'.

O'mm ci ci figopovimz liiqoph vjot op nopf,
vjeplt gus vjot qutv JipszVjiHsiev.

 

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[Saad Khan]

Vufez o tvancmif aqup e qutv op /s neslivoph:

Vjot xet siemmz izi uqipoph gus ni epf cioph op tvsahhmi vu gopf qsucmint, o katv siemobif jux tonqmi vji dupviyv ug tumwoph qsucmint ot.

Huuf qutv