B2B vs. B2C What's the difference?

[vxzyx]

What's the difference between these two? I know that one is based on customers being emotional, and the other is based on being saving resources and money. Is there anymore than that I should know?

Also B2B and B2C always talks about a product, but can this apply to services as well?

Thank you all in advance!

 

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[PranayaG]

This is a great question. While conceptually different, they often overlap, especially when it comes to marketing.

Whether you are selling a widget, or an enterprise-grade software, the very first thing you need to do is to make an emotional connection with the buyer and motivate him/her enough to pull the credit card out. The fundamentals are the same.

However, the thing to keep in mind is that, generally speaking, you are marketing to "experts" in B2B transactions, whereas you rarely market to experts in B2C / direct-to-consumer transactions.

 

[Vigilante]

What's the difference between these two? I know that one is based on customers being emotional, and the other is based on being saving resources and money. Is there anymore than that I should know?

Also B2B and B2C always talks about a product, but can this apply to services as well?

Thank you all in advance!

Usually several 000,000's if you do it right

 

[vxzyx]

This is a great question. While conceptually different, they often overlap, especially when it comes to marketing.

Whether you are selling a widget, or an enterprise-grade software, the very first thing you need to do is to make an emotional connection with the buyer and motivate him/her enough to pull the credit card out. The fundamentals are the same.

However, the thing to keep in mind is that, generally speaking, you are marketing to "experts" in B2B transactions, whereas you rarely market to experts in B2C / direct-to-consumer transactions.

Okay thank you! I understand it now. Can't say completely, but thank you!

 

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[Matt B]

Also B2B and B2C always talks about a product, but can this apply to services as well?

Well, getting a haircut vs management consulting for example.

Generally speaking, the reasons for an individual person and an organization to make a purchase are not fundamentally different from each other.
I believe the most important aspect is that in an organization, more than one person is involved in the buying process (buyer, user, influencer, decider....), so being able to justify the purchasing decision with objective facts (such as potential savings) becomes more important for the buyer.
On the other hand, buyer's remorse also affects individuals, so that's not a 100% emotional process either.
There are plenty of great books on these topics out there.

As Pranaya Ghimire has already indicated, things like communication channels obviously differ, depending on who you're trying to address.