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EXECUTION Building Architecture B2B & B2C Service

Discussion in 'Progress/Execution Threads' started by Charnell, Feb 1, 2019.

  1. Charnell
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    Charnell Super Nintendo, Sega Genesis Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    As promised in the "What will you accomplish in 2019" thread, here's my progress thread for my current project: a B2B endeavor in the architecture and design industry.

    If you want to skip to the end of the post I have my history since joining this forum. This project was started as a supplement to a position I held which I have since quit. Recruiting, architecture & design. There you go folks, that's the niche. Not a new concept, some would even consider it a dead industry. I know firsthand how wrong that is. I don't want to share the URL now only because I don't want my data skewed.

    Had a whole load of shit typed up here, deleted it. Offering a freemium service to help firms in smaller markets, larger markets, and recruiters.

    Moving forward, I'm only going to be doing what I consider my strong points/what I actually enjoy: website development, content strategy, and email marketing.

    What we have done so far
    • The website/service is 99.9% built. There will always be things to work on, but can't spend all day every day tinkering with pixel placement. No longer tinkering aimlessly, only when someone brings something to my attention.
    • Hired a lead gen guy. Fired that lead gen guy. He brought me ~1600 lukewarm contacts from ~1000 companies for ~$350. The last few days he was getting very sloppy with what he was bringing me. Going to work with what I have for the time being until conversions stop. I say lukewarm because they're using a similar service so I know they're in the market. Not cold, but not exactly warm.
    • Built out an awareness campaign using AgileCRM for cold emails I'm still refining. As of this writing, I'm getting 20% open rates, of that 20% click to the website, and 20% of those people sign up on the first touch. The second touch is 15%, 15%, 20%. Started January 1st.
    • (Re)used a content service for this project. Spent $1062 on a few dozen thousand words to bring in the B2C component. Also writing what I can from what I know.
    Social media sticking with Twitter as my big one. Architects love their "architecture porn" and although Instagram is image heavy, I've had success using a pretty kickass Twitter automation tool. Like, 6k clicks/month on autopilot (not for this project).

    January: 29 businesses being helped/using my service

    Have a call soon with one of the largest architecture firms in the United States (top 9).

    Tools I like to use:
    Missinglettr: social planning program
    AgileCRM: will be switching to Mautic soon
    IFTTT: automation for a lot of thangs

    That's about it.

    Backstory/Autobiography
    :
    I was fresh out of the military in January 2014 and had ~7 months between DD-214 and 1st semester. 5 years of bullshit in the Marine Corps kind of makes you want to chill for a bit and do your own thing. A search for "how to make money online" led me to a whole lot of money chasing.

    When I first joined the forum, it was outsourcing ebooks to foreign writers and self-publishing on Amazon & Draft2Digital. A whole lot of adult fiction (read: erotica) and career skill non-fiction (think interview skills, public speaking, and resume building). Peaked out at around $4,000 and I thought I "made it" so I slowed things down thinking that would continue forever ... it did not. The books continue to sell to the tune of $50-100 a month.

    Skills gained: managing freelancers, copywriting, market research

    February 2016, I created my first website for the sole purpose of making money. Before, any website I made was either my terrible personal blog or made to supplement the pen names created for my ebooks. The website was created based off a consistently selling ebook that didn't really have any other websites in competition. October 2016 I sold that website.

    Skills gained: WordPress, affiliate marketing, digital product creation, minor outreach finding affiliates to sell my product

    Yada yada, a few minor websites from there but nothing substantial. Got into a bit of PoD in my time between classes because graphic design is fun. Blah blah blah, graduated, moved to NYC, moved back to work on my own stuff, relationship terminated, oh shit it's lonely all day I want to be around people.

    My friend & roommate is a pretty successful recruiter, so I tried that out. The task: recruiting architects. The execution: 60-80 cold calls per day. That's a good way to get good at cold calling.

    Skills gained: all kindsa sales: cold calling, cold emailing, overcoming objections, the whole shebang

    I'll be sharing anything I know/answering questions about WordPress, content strategy, content marketing, SEO, email marketing, or sales.

    As far as updates to the website, I'll get those up on the 1st.
     
    Felix H likes this.
  2. Charnell
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    Charnell Super Nintendo, Sega Genesis Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
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    January 2019
    We'll start off with some charts and number porn.

    January site traffic.PNG
    Started this bad boy off at the end of December, that last Monday was my first cold email campaign. I wish I had the stats for the number of emails I sent out the whole month, but unfortunately, when I deleted my first campaign it took the stats with it. Estimated between 3-4k.

    Emails were sent M-F initially, then changed to M-Th here moving forward due to poor results from sending on Fridays.

    organic january.PNG
    SEO is a part of my strategy overall, however, it is not a key component. Starting to gain some consistency, and I'm looking forward to how this progresses months down the line.

    17 total articles created at 20,612 words. 1213 words per article average.

    organic january ugc.PNG
    This is the organic traffic from user-generated content. So the articles aren't ranking just yet but UGC ranks quick, within a few hours of creating. Exciting stuff.
    _______________________________________​

    I'm still in growth mode. Here are a few of my tasks this month besides my daily objectives:
    • Going to be migrating my CRM from Agile to Mautic+Amazon SES this month because I'm a big fan of open source software (and SES allows 62k free emails per month + $.10/1000 after).
    • Fleshing out my cold email campaign since I won't be so limited in the number of nodes in my sequence.
    • A new campaign for b2b users as a way to get feedback & let them know what I'm doing on my end for them.
    • Video walkthroughs for b2b users starting with questions I've received. Streamline the process as much as possible by creating a repository of information.
     
    Process likes this.
  3. Charnell
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    Charnell Super Nintendo, Sega Genesis Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
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    1,757
    Joined:
    Oct 12, 2014
    Gender:
    Male
    Location:
    South Dakota
    Rep Bank:
    $10,115
    On managing daunting tasks.

    The biggest hurdle I had when migrating from Agile CRM to a self-hosted CRM was dealing with one technical aspect: cron jobs. If you've never heard of them before, don't worry because I didn't know about them either.

    The thought of majorly wrecking something (which I actually did at one point, unrelated to the CRM transfer) made me keep putting off the execution of the migration.

    Until I broke it, as we used to say in the Marines, Barney style.

    Everything is a process, a checklist, steps to take to complete a given task. And step number 16 out of 20 was preventing me from doing the other 19 steps.

    So Sunday I said F*ck it, we'll cross that bridge when we get to it.

    Low and behold, it was nothing more than typing out a file path and configuring the frequency to run each update. 10 days for 10 minutes. And the company gives you exactly what you need to input.

    I guess what I'm trying to say is don't let one scary looking step prevent you from even starting.

    Now onto building out drip awareness campaigns.

     

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