An introduction and an important question

[Jack Spokes]

Do you ever have those surreal moments in time where everything stops and you get a glimpse into reality and a true sense of self?

Hi,

I'm Jack.

I just finished reading Millionaire Fastlane and the feeling of urgency to turn my life around is heavy. Making it through each chapter put a strain on my beliefs and made me really question my current life choices and trajectory. For my entire adult life I've lived and breathed 9-5, relishing the 2 days off every week and grinding away at a job I have to carry out to pay the bills. I've tried and failed many ideas, usually due to my inaction and fear of failure. I've walked the Sidewalk, eventually "came to my senses" and drove the Slowlane, but now I've got my indicator on and I'm ready to merge.

I have a plethora of Fastlane ideas, all within the criteria of the CENTS model. I have the drive and ambition to make real and lasting changes, but most importantly add value. I'm super keen to contribute to this forum and hopefully ask meaningful questions to get others to think.

My current skillset is centred around the automotive industry (motor mechanic by trade), which in all fairness doesn't include the scale or magnitude factor. So with that in mind, I have a question.

Should I focus on:

• Building a personal brand

OR

• Learning what I need to in order to carry out said Fastlane ideas (marketing, coding, web developement, design etc)

Building a personal brand has its benefits, from being able to impact millions to creating a story behind your products and services.
On the other hand, if your products and services are that good, you don't need a personal brand to market them. People will come to you for the value alone.

Would love to hear your thoughts.

Cheers,
Jack

 

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[woken]

On the other hand, if your products and services are that good, you don't need a personal brand to market them.

Most people here will tell you that having a personal brand is the way to go. Once you build it, it means almost free marketing.

And your products don’t have to be that good either. People will buy them. Take example of Khaby Lame. Although extreme( 100+m followers) he built a brand around himself. He makes money on endorsements etc, but also on his own personal shop. Take a look what he sells there, the way the website is poorly made and you’ll realize it doesn’t really matter if you have a brand.

 

[Kevin88660]

Do you ever have those surreal moments in time where everything stops and you get a glimpse into reality and a true sense of self?

Hi,

I'm Jack.

I just finished reading Millionaire Fastlane and the feeling of urgency to turn my life around is heavy. Making it through each chapter put a strain on my beliefs and made me really question my current life choices and trajectory. For my entire adult life I've lived and breathed 9-5, relishing the 2 days off every week and grinding away at a job I have to carry out to pay the bills. I've tried and failed many ideas, usually due to my inaction and fear of failure. I've walked the Sidewalk, eventually "came to my senses" and drove the Slowlane, but now I've got my indicator on and I'm ready to merge.

I have a plethora of Fastlane ideas, all within the criteria of the CENTS model. I have the drive and ambition to make real and lasting changes, but most importantly add value. I'm super keen to contribute to this forum and hopefully ask meaningful questions to get others to think.

My current skillset is centred around the automotive industry (motor mechanic by trade), which in all fairness doesn't include the scale or magnitude factor. So with that in mind, I have a question.

Should I focus on:

• Building a personal brand

OR

• Learning what I need to in order to carry out said Fastlane ideas (marketing, coding, web developement, design etc)

Building a personal brand has its benefits, from being able to impact millions to creating a story behind your products and services.
On the other hand, if your products and services are that good, you don't need a personal brand to market them. People will come to you for the value alone.

Would love to hear your thoughts.

Cheers,
Jack

Brand and reputation come from the trust, which is built by the values which you have provided in the past. This often is the case when you sell your own product or service.

Let us say you are an affiliate marketer who has been providing free content for years and have hundred of thousands of fans, they trust you and hence will buy what you recommend.

It seems to me that it is always about providing value upfront first.

 

[MJ DeMarco]

The right answer depends on the person. It can be either. You have to determine which fits best for you. So in other words, there probably is no wrong answer.

 

[Odysseus M Jones]

My current skillset is centred around the automotive industry (motor mechanic by trade), which in all fairness doesn't include the scale or magnitude factor.

Of course you can leverage your motor mechanic skills to scale and magnitude.

You have to think beyond modern mass market cars.

Outside work, are you involved in any particular car related activities?

 

[Jack Spokes]

Thanks for the replies!

@woken
I agree about the almost free marketing aspect. Being able to leverage your followers has the factor of scalability too. I'm not looking to go down the road of selling stuff people don't need, but I'm catching what you're throwing with the Khaby Lame example. It's funny what people do with such a massive following.

@Kevin88660
I see what you mean. Value upfront equals trust. Trust equals brand and reputation.

@MJ DeMarco
Interesting. I might have to utilise the WADM in this instance. Thanks for the insight!

@OMJ
Outside work, not anymore. The current circumstances of lockdowns and restricted movement has cut the modified car scene to a standstill in my city. I like where you're going though, thinking outside the box. I'll do some brainstorming and see what I can come up with. So far none of my auto industry ideas fit the CENTS model.

 

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[Odysseus M Jones]

modified car scene

What make/models?

What country are you in?

 

[Jack Spokes]

What make/models?

What country are you in?

Australia, Melbourne.

I'm personally into old school BMW's but they car scene here is very broad.

 

[Odysseus M Jones]

Australia, Melbourne.

I'm personally into old school BMW's but they car scene here is very broad.

Modified BMW have a very devoted following.
Opportunities for personal brand building in that niche too.