Amazon FBA + Meta/Fb Ads

[Doctor.IM]

We've been hearing everything and its contrary regarding the attribution from Meta Ads to Amazon FBA.
Is there any of you currently running Facebook ads campaigns toward Amazon listings with a proper attribution firing back on Facebook?

 

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[szalek]

We've been hearing everything and its contrary regarding the attribution from Meta Ads to Amazon FBA.
Is there any of you currently running Facebook ads campaigns toward Amazon listings with a proper attribution firing back on Facebook?

I'm running fb ads. To choose attribution for your ads, you need to connect a meta pixel. So that fb can collect data on conversions. I always conect pixel via wordpress and I wasn't running ads towards Amazon but I think that you must have meta pixel connected to your page. idk if you can add meta pixel to amazon probably not

 

[Doctor.IM]

I'm running fb ads. To choose attribution for your ads, you need to connect a meta pixel. So that fb can collect data on conversions. I always conect pixel via wordpress and I wasn't running ads towards Amazon but I think that you must have meta pixel connected to your page. idk if you can add meta pixel to amazon probably not

Indeed from what I know, Amz is hectic on passing client data to the pixel for a proper attribution. I know a couple tools are working on it but wondered if anybody had a custom made solution of some sort

 

[Saad Khan]

Hey, look into Amazon DSP for this. You need to be brand registered to be able to use Amazon attribution.

Plus here's a video that will save me from writing a paragraph today and potentially solve your problem

View: https://www.youtube.com/watch?v=7XtRkK0EeVI

 

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