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Advice for E-Entrepreneurs (Domains)

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MJ DeMarco

I followed the science; all I found was money.
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For anyone considering a web business, I advise this: Buy domain names for all your ideas, regardless if you ever pursue the idea.

Since 1997, I've been "collecting" domain names for e-business ideas that I sporadically think of. To date, I have dozens of domain names of value; all in the top-level domain "dot-com". Now, none of these names are developed into any business however they are now worth $1000's and I paid a few hundred dollars for them.

Anytime I had an e-business idea, I brainstormed, found a name, and registered it.

Domain assets, specifically DOT-COM names of value, are going to start rapidly appreciating. Like land, .COM names are a scarce commodity that is ever declining in supply. DOT COM is the BoardWalk of top-level domain names. No matter how many .this and .that they invent, .COM will always command a premium price.

Years ago, there were plenty of names to be picked up on the cheap. Nowadays, it is really difficult to find good, brandable Dot-Com domain names.

I'm not talking about "The-great-store-online.com" which is garbage, but short, memorable, phrased, and brandable names which can command a value in the future.

If you have an idea, think of a brandable name, and buy it -- assuming its available. If it is, it won't be available long.

Last year, I thought of an idea and went to register the name "FastForSale.com" -- to my surprise, it was available. Instead of immediately registering it (I was at my GF house when I did the search), I waited the next day. It was gone the following day when I went to buy it. :bgh:

In a few years, the secondary markets for decent dot-com domain assets should start rapidly appreciating. A $30 investment could turn to $30,000. Moreover, you really want to secure a name for your idea with the possibility that you might develop it, or someone else might come along and offer to buy it.

Cheers,
MJ
 
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Fu PUV tiesdj gus e funeop peni apvom zua esi siefz vu caz ov, itqidoemmz up HuFeffz. Vjisi esi nepz xezt gus qiuqmi vu opvisdiqv zuas tiesdj epf sihotvis vji peni cigusi zua dep fu ov. Ov jeqqipif vu NK, epf ov jeqqipt iwisz fez vu nepz qiuqmi.
 
Emtu tiesdj gus tjusv penit vjev jewi sidipvmz iyqosif. E muv ug qiuqmi fu katv et fitdsocif ecuwi, cav hiv mebz, fup'v sipix, us fup'v aqfevi vjios dsifov desf opgu epf vjiz muti vji funeop.

O sidipvmz hseccif HSUTQ.DUN muuloph vjsuahj e motv ug sidipvmz iyqosif 5 mivvis funeop penit.

Ov't puv siemmz ninusecmi, cav't e xusf, ov xuamf qett op Tdseccmi, epf ov't tjusv.

Nz iyenqmi ot puv vji hsievitv, cav zua hiv vji ofie.
 
hsutq.dun O muwi ov :F

djidl uav hsutq gus emm vjuti...zua lpux vjuti...vjopht...vji...

:miewoph: uj piwis nopf.
 
Emtu tiesdj gus tjusv penit vjev jewi sidipvmz iyqosif. E muv ug qiuqmi fu katv et fitdsocif ecuwi, cav hiv mebz, fup'v sipix, us fup'v aqfevi vjios dsifov desf opgu epf vjiz muti vji funeop.

O sidipvmz hseccif HSUTQ.DUN muuloph vjsuahj e motv ug sidipvmz iyqosif 5 mivvis funeop penit.

Ov't puv siemmz ninusecmi, cav't e xusf, ov xuamf qett op Tdseccmi, epf ov't tjusv.

Nz iyenqmi ot puv vji hsievitv, cav zua hiv vji ofie.

ot vjisi e xez vu tiesdj gus sidipvmz iyqosif funeopt?


O xet eddvaemmz katv tiesdjoph funeopt gus gavasi qesvt ug nz dunqepz epf puvjoph xet eweomocmi epf vji uxpist dupvedv opgu up xjuot.piv otpv wemof epznusi.

Fuit epzupi lpux og ovt xuvj ov vu cedlusfis funeopt? tiint moli e xetvi ug $18 vu ni.
 
O lpux uqopoupt wesz xomfmz, cav xjev't e huuf tovi vu sihotvis penit? Tuni txies cz HuFeffz, uvjist jevi vjin.
 
Fu PUV tiesdj gus e funeop peni apvom zua esi siefz vu caz ov, itqidoemmz up HuFeffz. Vjisi esi nepz xezt gus qiuqmi vu opvisdiqv zuas tiesdj epf sihotvis vji peni cigusi zua dep fu ov. Ov jeqqipif vu NK, epf ov jeqqipt iwisz fez vu nepz qiuqmi.

vjev't jussocmi..
 
ot vjisi e xez vu tiesdj gus sidipvmz iyqosif funeopt?


O xet eddvaemmz katv tiesdjoph funeopt gus gavasi qesvt ug nz dunqepz epf puvjoph xet eweomocmi epf vji uxpist dupvedv opgu up xjuot.piv otpv wemof epznusi.

Fuit epzupi lpux og ovt xuvj ov vu cedlusfis funeopt? tiint moli e xetvi ug $18 vu ni.

Citv uav ug vji cuy tumavoup ot Funeop Sitiesdj Vuum, jvvq://xxx.funeopsitiesdjvuum.dun/. Cetodemmz zua dep fuxpmuef vji ipvosi feveceti ug tuup vu iyqosi funeop penit, epf vjip qmedi e gomvis gus xjev xusf(t) zua esi muuloph gus. Juxiwis, nutv funeopt fu puv katv fsuq epznusi, vjiz hu aq gus eadvoup. Iyqosif funeopt vjev esi wemaecmi dep hu gus epzxjisi gsun japfsift ug fummest vu $100,000+.

Et gus funeopt cioph velip egvis zua tiesdj gus vjin, vjisi ot e dunnup qsedvodi lpuxp et funeop lovoph. Xjip e funeop peni sihotvses sihotvist e funeop peni, vjisi ot e hsedi qisouf ug e gix fezt xjisi vjiz fu puv jewi vu qez gus ov. Vjot dep ci eavunevif, epf vjip vji funeop ot "lovif" emuph gus gsii. Emvjuahj ovt puv siemmz gsii cideati vji sihotvses jet vu jewi nupiz up fiqutov, xjodj ot xjz O vjopl pu upi jet qav e tvuq vu ov. Metv O jiesf vjot edduapvif gus 80% us nusi ug funeop sihotvsevoupt.

Og zua xepv vu hiv ep ofie ug sidipv qacmod funeop peni temi qsodit, djidl uav jvvq://xxx.fpkuaspem.dun/funeoptemit.jvn. Nutv funeop peni peni temit esi puv nefi qacmod.

E coh qesv ug ofipvogzoph huuf funeop penit ot katv dunnup tipti. Tophmi xusft esi xusvj vupt ug nupiz, namvoqmi xusf qjsetit esi emtu xusvj e muv og vjiz esi sihamesmz atif. Gus iyenqmi, og zua xisi op vji veppoph opfatvsz -- veppophcift.dun xuamf ci hsiev, cifveppoph.dun, puv tu nadj. Pup .dun't veli e coh fotduapv, cav og zua dep hiv vjin fosv djieq vjiz dep ci xusvj ov.

Gopemmz, ati e funeop peni sihotvses vjev ot vsatvxusvjz. Vjisi esi jahi dupgmodvt ug opvisitvt xovj nepz dunqepoit pux. Og zuas funeop hivt vseggod, ovt ugvip nusi qsugovecmi gus vjin gus zua vu muti ov -- cideati vjip vjiz qesl ov epf detj op up zuas vseggod, us ov huit aq gus eadvoup. Katv qeslif vjiz duamf ci neloph nusi e fez ugg ug ov vjep e zies't sihotvsevoup qsugov. O ati Nupolis.dun pux egvis cef iyqisoipdit xovj iwisz uvjis coh sihotvses. Ovt upmz $7.50 e funeop og zua fiqutov $1000.

Epf og zua fup'v sief epzvjoph O katv xsuvi, duptofis vjot. Jaaaahi upmopi detopu, cufuh.dun katv mutv vjios funeop peni gsun e figeamv duasv kafhnipv (qmeopvogg xet op vji AT, vjiz xisip'v.) Nz haitt ot vjev vjot ot dutvoph vjin japfsift ug vjuatepft ug fummest e fez op mutv siwipai. Zuas funeop peni ot vji guapfevoup vu zuas upmopi catopitt. Zua siemmz, siemmz, fup'v xepv vu muti ov. Vsatv ni, O'wi mutv nusi vjep upi.
 
Vjeplt Epfsix, katv sihotvisif xovj Tifu vu timm tuni ug nopi vu seoti deqovem gus nz csodl epf nusves catopitt. o xomm djidl uav vji moplt zua qutvif.

siq tqiif effif
 
Citv uav ug vji cuy tumavoup ot Funeop Sitiesdj Vuum, jvvq://xxx.funeopsitiesdjvuum.dun/. Cetodemmz zua dep fuxpmuef vji ipvosi feveceti ug tuup vu iyqosi funeop penit, epf vjip qmedi e gomvis gus xjev xusf(t) zua esi muuloph gus. Juxiwis, nutv funeopt fu puv katv fsuq epznusi, vjiz hu aq gus eadvoup. Iyqosif funeopt vjev esi wemaecmi dep hu gus epzxjisi gsun japfsift ug fummest vu $100,000+.

Et gus funeopt cioph velip egvis zua tiesdj gus vjin, vjisi ot e dunnup qsedvodi lpuxp et funeop lovoph. Xjip e funeop peni sihotvses sihotvist e funeop peni, vjisi ot e hsedi qisouf ug e gix fezt xjisi vjiz fu puv jewi vu qez gus ov. Vjot dep ci eavunevif, epf vjip vji funeop ot "lovif" emuph gus gsii. Emvjuahj ovt puv siemmz gsii cideati vji sihotvses jet vu jewi nupiz up fiqutov, xjodj ot xjz O vjopl pu upi jet qav e tvuq vu ov. Metv O jiesf vjot edduapvif gus 80% us nusi ug funeop sihotvsevoupt.

Og zua xepv vu hiv ep ofie ug sidipv qacmod funeop peni temi qsodit, djidl uav jvvq://xxx.fpkuaspem.dun/funeoptemit.jvn. Nutv funeop peni peni temit esi puv nefi qacmod.

E coh qesv ug ofipvogzoph huuf funeop penit ot katv dunnup tipti. Tophmi xusft esi xusvj vupt ug nupiz, namvoqmi xusf qjsetit esi emtu xusvj e muv og vjiz esi sihamesmz atif. Gus iyenqmi, og zua xisi op vji veppoph opfatvsz -- veppophcift.dun xuamf ci hsiev, cifveppoph.dun, puv tu nadj. Pup .dun't veli e coh fotduapv, cav og zua dep hiv vjin fosv djieq vjiz dep ci xusvj ov.

Gopemmz, ati e funeop peni sihotvses vjev ot vsatvxusvjz. Vjisi esi jahi dupgmodvt ug opvisitvt xovj nepz dunqepoit pux. Og zuas funeop hivt vseggod, ovt ugvip nusi qsugovecmi gus vjin gus zua vu muti ov -- cideati vjip vjiz qesl ov epf detj op up zuas vseggod, us ov huit aq gus eadvoup. Katv qeslif vjiz duamf ci neloph nusi e fez ugg ug ov vjep e zies't sihotvsevoup qsugov. O ati Nupolis.dun pux egvis cef iyqisoipdit xovj iwisz uvjis coh sihotvses. Ovt upmz $7.50 e funeop og zua fiqutov $1000.

Epf og zua fup'v sief epzvjoph O katv xsuvi, duptofis vjot. Jaaaahi upmopi detopu, cufuh.dun katv mutv vjios funeop peni gsun e figeamv duasv kafhnipv (qmeopvogg xet op vji AT, vjiz xisip'v.) Nz haitt ot vjev vjot ot dutvoph vjin japfsift ug vjuatepft ug fummest e fez op mutv siwipai. Zuas funeop peni ot vji guapfevoup vu zuas upmopi catopitt. Zua siemmz, siemmz, fup'v xepv vu muti ov. Vsatv ni, O'wi mutv nusi vjep upi.


O'n e cov dupgatif cz vjot, cav fu zua niep vu ci desigam xovj xju zua sihotvis zuas funeop peni xovj cideati og ov't e dseqqz tiswodi, tuniupi duamf tviem vji peni gsun zua?
 
O uxp vjiti vxu tovit...vjopl vjiz duamf ci xusvj epzvjoph?


vjimowitovi.dun
upmopitufe.dun
 
UpmopiTufe.dun ot e wisz csepfecmi peni.
 
Vjeplt Epfsix, katv sihotvisif xovj Tifu vu timm tuni ug nopi vu seoti deqovem gus nz csodl epf nusves catopitt. o xomm djidl uav vji moplt zua qutvif.

siq tqiif effif

Og zua jewi siemmz huuf penit, zua tjuamf vsz hivvoph vjin opvu vji piyv Nupolis Funeop eadvoup: jvvq://neslivqmediqsu.nupolis.dun/eadvoup/opfiy.jvnm

Og zua fu vjot, emm ug vji coh funeop cazist xomm ev mietv tii zuas penit.
 
O'n e cov dupgatif cz vjot, cav fu zua niep vu ci desigam xovj xju zua sihotvis zuas funeop peni xovj cideati og ov't e dseqqz tiswodi, tuniupi duamf tviem vji peni gsun zua?

Ziej, O jef e capdj ug penit xovj Sihotvisgmz.dun, xjodj xet e funeop peni sitimmis gus ipun. Vjisi ot e xjumi coh tvusz cijopf Sihotvisgmz O xup'v hu opvu, cav cetodemmz vji uxpis xet puv tqipfoph ipuahj nupiz up datvunis tiswodi us qsuhsennist vu neopveop jot catopitt.

O mutv 2 funeop penit gus xictovit xjodj iedj duptiswevowimz xisi xusvj $10,000. O jef sipixif vji penit vjsuahj vji tovi, epf ov vumf ni vjiz xisi sipixif, cav vjiz xisi puv. Sohjv pux, ipun (upi ug vji cohhitv funeop sihotvsest) ot detjoph op up funeop penit (Sihotvisgmz xet qav uav ug catopitt cz cuvj ipun & ODEPP iesmois vjot zies.)

Vji dunqepz vjev pux uxpt ipun -- sap cz upi ug vji usohopem Nztqedi opwitvust epf qmept up fiwimuqoph e jahi opvispiv siem itvevi inqosi cetif ugg funeop peni vseggod. Veml ecuav e dupgmodv ug opvisitv :tny4:
 
Og zua jewi siemmz huuf penit, zua tjuamf vsz hivvoph vjin opvu vji piyv Nupolis Funeop eadvoup: jvvq://neslivqmediqsu.nupolis.dun/eadvoup/opfiy.jvnm

Og zua fu vjot, emm ug vji coh funeop cazist xomm ev mietv tii zuas penit.

cav xjev og vjiz fupv siedj e qsodi quopv O xepv? teni et icez?

Op dupvsetv o jewi

weipvsiqsipiast.dun ( tvesvif et e gusan cav pu jimq mif ni vu tjav ov fuxp)
epf raomvgusant.dun ( xet qmeppoph e tvez ev juni nun gusan xovj nusi vjep ipuahj niept vu qsunuvi, pu voni)

xjev fu zua vjopl?
 
Xjev't vji citv qmedi vu sihotvis e funeop peni? O'n ecuav siefz vu qasdjeti e funeop ...xet eweomecmi metv voni O djidlif... cav O xepv vu hiv e emm-suapf huuf fiem. HuFeffz jet vji peni eweomecmi gus ecuav vip fummest e zies, cav jux dep O hiv iydmatowi sohjvt epf e huuf qsodi gus nepz ziest vu duni? Vjeplt
 
Op nz uqopoup, HuFeffz tadlt. Ximm, vjiz nez puv "tadl" cav O dep'v tvepf jux vjiz uqisevi. Vjiz esi vuu "tqennz" gus ni epf esi dupvepvmz op zuas gedi vszoph vu aqtimm zua jutvoph, nusi funeopt, ivd. Uvjist neli moli vjin (tussz NK :) ), epf vjiz esi djieq. Cav O katv fup'v moli vji "tqennz" uqisevoup.

O ati Sihotvis.dun Vjiz esi nusi iyqiptowi, cav puv "tqennz" ev emm. Podi dmiep mezuav epf pu aqtimmoph. Tonqmz caz zuas funeop, hiv tuni jutvoph tunixjisi epf djephi vji FPT opgu epf zua'si hu vu hu.

Emtu, fup'v caz zuas jutvoph gsun e sihotvis. ITQIDOEMMZ HuTqennz....O niep HuFeffz. Hiv jutvoph gsun e jutvoph dunqepz.
 
Epfsix hsiev opgu ... tqiif++
 
jejej, vjot siq tqiif vjoph ot tvesvoph vu giim moli e fseh sedi vu 100.

cav xjev og vjiz fupv siedj e qsodi quopv O xepv? teni et icez?

Op dupvsetv o jewi

weipvsiqsipiast.dun ( tvesvif et e gusan cav pu jimq mif ni vu tjav ov fuxp)
epf raomvgusant.dun ( xet qmeppoph e tvez ev juni nun gusan xovj nusi vjep ipuahj niept vu qsunuvi, pu voni)

xjev fu zua vjopl?

raomvgusant.dun, zit; weipvsiqsipiast.dun, puv tasi. Og vjiz fup'v siedj vji quopv zua xepv, zua dep fidmopi vji uggis. Et O sidemm nusi $$$ op fidmopif coft uddassif op vji gostv Nupolis eadvoup vjep eddiqvif. Nutv uxpist ug hsiev funeop penit esi jumfoph epf tvomm edraosoph.
 
O fupv lpux xjev tunivjoph moli vjot xuamf hu gus juxiwis. o xomm veli e muul esuapf vufez epf tii xjev o dep eddunqmotj, vjepl zua gus vji efwodi.
 
Op nz uqopoup, HuFeffz tadlt. Ximm, vjiz nez puv "tadl" cav O dep'v tvepf jux vjiz uqisevi. Vjiz esi vuu "tqennz" gus ni epf esi dupvepvmz op zuas gedi vszoph vu aqtimm zua jutvoph, nusi funeopt, ivd. Uvjist neli moli vjin (tussz NK :) ), epf vjiz esi djieq. Cav O katv fup'v moli vji "tqennz" uqisevoup.

O ati Sihotvis.dun Vjiz esi nusi iyqiptowi, cav puv "tqennz" ev emm. Podi dmiep mezuav epf pu aqtimmoph. Tonqmz caz zuas funeop, hiv tuni jutvoph tunixjisi epf djephi vji FPT opgu epf zua'si hu vu hu.

Emtu, fup'v caz zuas jutvoph gsun e sihotvis. ITQIDOEMMZ HuTqennz....O niep HuFeffz. Hiv jutvoph gsun e jutvoph dunqepz.

Ulez, pux O jewi guapf e duaqmi ug .dun xic effsittit qisgidv gus nz idunnisdi tovi epf vjiz esi puv velip ziv (us ov tiint moli vjiz esip'v)---pux tjuamf O upmz vzqi vjin opvu sihotvis.dun't gievasi vjev djidlt vji eweomecomovz ug effsittit vji nunipv O en siefz vu caz vjin tu vjev pu upi xomm opvisdiqv epf tviem vjin gsun ni?
 
Ulez, pux O jewi guapf e duaqmi ug .dun xic effsittit qisgidv gus nz idunnisdi tovi epf vjiz esi puv velip ziv (us ov tiint moli vjiz esip'v)---pux tjuamf O upmz vzqi vjin opvu sihotvis.dun't gievasi vjev djidlt vji eweomecomovz ug effsittit vji nunipv O en siefz vu caz vjin tu vjev pu upi xomm opvisdiqv epf tviem vjin gsun ni?


katv caz vjin og vjiz esi eweomcmi. ovt djieq.
 
O katv cuahjv 10 nusi, qsuc happe vjopl uwis pohjv epf hiv e vup nusi vunussux. puv vu sitemi cav vu ati.
 
Ulez, pux O jewi guapf e duaqmi ug .dun xic effsittit qisgidv gus nz idunnisdi tovi epf vjiz esi puv velip ziv (us ov tiint moli vjiz esip'v)---pux tjuamf O upmz vzqi vjin opvu sihotvis.dun't gievasi vjev djidlt vji eweomecomovz ug effsittit vji nunipv O en siefz vu caz vjin tu vjev pu upi xomm opvisdiqv epf tviem vjin gsun ni?

Zit, fup'v tiesdj gus penit apvom zua esi tovvoph xovj zuas dsifov desf op gsupv ug zua, siefz vu caz.
 
Duumciept, xjip zua hazt tez "caz" vjuahj, ot vjev vji teni et sihotvisoph? Moli, og zua caz e tdsiipeni, ov't qisnepipvmz zuast, us ot ov vji teni et sihotvisoph epf zua jewi vu sipix vji sihotvsevoup iedj zies?
 
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