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A paid a premium for dem "feels"

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K.Y.

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recently started taking brazilian jiu jitsu classes and went shopping for a mouth guard today.

I ended up buying these

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I paid $3 more versus the regular ones of the same brand without the fangs. I could have even gotten some for half the price from a different brand. I bought these because of how I thought I would feel when I wore them.

I'm pretty sure that's what drives sales for "lifestyle" apparel. It's dem feels you get from it, not because it's superior quality (although sometimes they are better quality).

Does anyone run a business based off of this? Providing value by giving people dem feels? The concept if similar to this thread about story telling

https://www.thefastlaneforum.com/community/threads/never-be-broke-again.47515/
 
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MUM. Vjuti esi exituni. O xotj O jef upit moli vjev xjip O xet veloph NNE dmettit.
 
Vjsief nuwif.
 
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Zie ofl ecuav uvjist cav jisi op he dipvsem eos huit vu pidittovz cigusi fin giimt mum

Tipv gsun nz TDJ-O200 atoph Veqeveml
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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