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NOTABLE! 6-Figures In 12 Months Copywriting. Quit Job. Here's How I Did It:

bumble_bee

Contributor
Apr 14, 2019
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24
19
Powerful story. Thanks for sharing.



^ this was the golden nugget for me! Definitely got my brain whirring....

Does anyone have advice on how to approach potential clients who are using a competitor?

It’s something I’m going to have a crack at

I’m in the web design and digital marketing space

Just don’t wanna come across the wrong way

Eg someone who poaches clients....

This is basically what it is

What’s the best way to do it without looking like a dick head?
 

Joe Cassandra

Gold Contributor
FASTLANE INSIDER
Speedway Pass
Jul 25, 2013
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Woodstock, GA
jccopy.com
Does anyone have advice on how to approach potential clients who are using a competitor?

It’s something I’m going to have a crack at

I’m in the web design and digital marketing space

Just don’t wanna come across the wrong way

Eg someone who poaches clients....

This is basically what it is

What’s the best way to do it without looking like a dick head?
I understand why you feel that way.

I'd challenge you to approach it in a different way.

"What are my competitors NOT doing, that I do and/or do better?" Especially if it's something that the client craves for...you're not 'stealing', you're actually helping.

Neflix didn't "steal" Blockbuster customers. They made media faster, easier, and cheaper (I mean, one month of netflix = 2 blockbuster rentals...)

For what I do, as an example...

I find most 'copywriters...digital marketers...web designers..' basically ANY freelancer-type worker commits these sins:
1) They're late with their work
2) They ghost clients
3) Their work is inconsistent (really good, then really bad)
4) Jerks to work with

When I started out, I was writing horrible copy. Didn't convert. Sucked. Newbie-mistakes everywhere.

However...

Clients were happy to hire me again and again...and endure increasing fees from me...because
1) I turned in work when I said I would
2) I kept the client in the loop with updates and such
3) If something didn't work, I fixed it for free (obv most projects I get paid a royalty so it helped me anyway)
4) I was nice to my clients, easy to talk with, I picked up the phone with a smile and not the attitude of "why the hell are you calling me"..

This is not to toot my own horn.

This is a prescription for both your mindset shift and for those new to this type of work.
 
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