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Hello,
I will be launching my own fragrance house product in the next few months and would like your opinions if part of fastlane should I try to launch just one product, for example one Perfume or several?
With one perfume I can concentrate on just one product, zoom in into what we are about and push just one idea, product. I can also start faster as I will need less money to do so.
However that brings the disadvantage (particularly being something so personal as perfumes are) to limit the possibility of selling, as if someone tries it and doesn't like it, they will not buy obviously and might potential not come back again when other fragrances are launched.
With several fragrances, the sales possibilities will increase as we have more options, if someone doesn't like one fragrance, they might like the other. However and at the same time the budget is the same so it will have to be spread over 3 products instead of one, there will be less focus in just one fragrance but more of an overall marketing branding. However I would need to wait 9 months to 1 year to do so.
As a fastlane business (either way the business will grow, faster or slowly) which option do you believe to be the best one as a fastlane business model.
Thank you,
I will be launching my own fragrance house product in the next few months and would like your opinions if part of fastlane should I try to launch just one product, for example one Perfume or several?
With one perfume I can concentrate on just one product, zoom in into what we are about and push just one idea, product. I can also start faster as I will need less money to do so.
However that brings the disadvantage (particularly being something so personal as perfumes are) to limit the possibility of selling, as if someone tries it and doesn't like it, they will not buy obviously and might potential not come back again when other fragrances are launched.
With several fragrances, the sales possibilities will increase as we have more options, if someone doesn't like one fragrance, they might like the other. However and at the same time the budget is the same so it will have to be spread over 3 products instead of one, there will be less focus in just one fragrance but more of an overall marketing branding. However I would need to wait 9 months to 1 year to do so.
As a fastlane business (either way the business will grow, faster or slowly) which option do you believe to be the best one as a fastlane business model.
Thank you,
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