fastlane_dad
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There is really no correct answer - and start with where you can start. Something like fragrances are very person to person specific so I can't imagine how it would hurt to have a more diverse selection. Plus it ups your showing / product so now you have a 'line' vs an all in one concentrated product.Hello,
I will be launching my own fragrance house product in the next few months and would like your opinions if part of fastlane should I try to launch just one product, for example one Perfume or several?
With one perfume I can concentrate on just one product, zoom in into what we are about and push just one idea, product.
However that brings the disadvantage (particularly being something so personal as perfumes are) to limit the possibility of selling, as if someone tries it and doesn't like it, they will not buy obviously.
With several the sales possibilities will increase as we have more options, if someone doesn't like one fragrance, they might like the other. However and at the same time the budget is the same so it will have to be spread over 3 products instead of one, there will be less focus in just one fragrance but more of an overall marketing branding.
As a fastlane business (either way the business will grow, faster or slowly) which option do you believe to be the best one as a fastlane business model.
Thank you,
Also - this story might not apply to you directly, but we started a new brand last year with one product and are now up to 3. The results are quite fascinating.
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Good luck and come back with more questions!