In Unscripted , MJ talks about CENTS, with N being Needs, meaning to solve problems. Some examples of businesses that fulfil the Need commandment would be:
1) People NEED their homes to be clean : Home cleaning companies
2) People NEED someone to take care of their pets while they're at work: Petsitting companies
3) People with sensitive teeth who NEED to lessen the discomfort: Special toothpaste like Sensodyne
4) People NEED to reduce hair loss : Anti-hair loss pills
However, the books didn't talk much about products based on Wants. iPhones + macbooks, jewellery, super cars, luxury sunglasses, VR gear and that frilled dress from Forever 21 are all wants.
Does anyone have advice (e.g: mindset, marketing etc.) for someone who's selling want-based products?
Anyone here with this sort of want-based business whom I can follow their account here? Thanks!
1) People NEED their homes to be clean : Home cleaning companies
2) People NEED someone to take care of their pets while they're at work: Petsitting companies
3) People with sensitive teeth who NEED to lessen the discomfort: Special toothpaste like Sensodyne
4) People NEED to reduce hair loss : Anti-hair loss pills
However, the books didn't talk much about products based on Wants. iPhones + macbooks, jewellery, super cars, luxury sunglasses, VR gear and that frilled dress from Forever 21 are all wants.
Does anyone have advice (e.g: mindset, marketing etc.) for someone who's selling want-based products?
Anyone here with this sort of want-based business whom I can follow their account here? Thanks!
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