Is "solution selling" a wrong way to find Needs?

[João Luz]

I am reading unscripted and MJ writes:

"Don’t have time for domain experience? Then ask the people who do. Every so often, a drive-by user posts this generic question at my forum: “What do you guys need help with most in your business?”

The question is perturbing because my forum entrepreneurs know what’s happening. The questioner is circumventing domain experience and probing for problems, looking for opportunities. This practice, asking an audience about their problems, is called solution selling."

So... i don't undersand the point... Isn't actively asking about people's problems valid / correct?

 

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[Hai]

I am reading unscripted and MJ writes:

"Don’t have time for domain experience? Then ask the people who do. Every so often, a drive-by user posts this generic question at my forum: “What do you guys need help with most in your business?”

The question is perturbing because my forum entrepreneurs know what’s happening. The questioner is circumventing domain experience and probing for problems, looking for opportunities. This practice, asking an audience about their problems, is called solution selling."

So... i don't undersand the point... Isn't actively asking about people's problems valid / correct?

Action faking at it´s best.
1. They likely won´t take action anyway, they´re just collecting ideas.
2. Come from a mindset of taking, not interested in helping forum users directly

Asking about people´s problems is good, but it needs to come from a perspective of genuinely caring. This is best done face-to-face.

 

[João Luz]

Action faking at it´s best.
1. They likely won´t take action anyway, they´re just collecting ideas.
2. Come from a mindset of taking, not interested in helping forum users directly

Asking about people´s problems is good, but it needs to come from a perspective of genuinely caring. This is best done face-to-face.

Understood, thanks!