Launching a new product and brand on amazon

[SeanLewis]

Hey everyone,

I've been around lurking the forum for the past 2 years now. Decided maybe i should actually sign up..

So let me give you a little backstory of where i am right now.

I launched my first product on amazon UK on november 29th 2018 and on december 1st i got my first sale (yes, i did jump around like a little girl with exitment)

After a very volatile month of ups and downs i ended up with about $1k in sales and a solid spot on the first page. Unfortionatly I spent about $700 on PPC so needless to say i didn't make much my first month..


(December sales)

Since then my product has been generating me about £500-1k(best month was £984) in profit per month from organic traffic and some PPC, while ofcourse i'm happy with this it's not what i had in mind when launching.

Percentage wise this product is doing well, but it's so cheap that the actuall dollar amount is not that much

Anyways,

I've done plenty of mistakes that i've learned from and now i'm going to document this next step in my business, I'm launching a new product in a new niche and this time i'm doing it the right way!

I'll be writing down a recap at the end of every day, and then i'll post it here on sundays (EU time)

 

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[Rawseed]

Duphsevt!

Muuloph gusxesf vu siefoph ecuav zuas qsuhsitt.

 

[SeanLewis]

12/8/19

• Dsievif nz qutv up GMG
• Qsufadv sitiesdj, muulif gus qeopt epf qsucmint xovj ovin Y xet ecmi vu gopf 4 vjopht qiuqmi fotmoli ecuav uvjist qsufadvt xjodj o dep tumwi.
• O xet ecmi vu gopf 1 gievasi vjev qiuqmi muwi xjodj otp'v gievasif op nutv ug dunqivovust qsufadvt.

12 - 23 EAH

• Xipv exez up wedevoup vu Tqeop gus e xiil katv egvis o qutvif up GMG ecuav jux o'n huppe ci taqqis qsufadvowi.. uj ximm, ov jeqqipt.

23/8/19

• Cedl gsun wedevoup, giimoph gsitj epf siefz vu tvesv dsievoph. Vufez O xipv uwis vji pancist up qsufadv Y. Cafhiv xoti O jewi tuni suun vu onqsuwi vji qsufadv, O Jewi 2 gievasit vjev O xepv vu eff xovjuav vji dutv sappoph exez vuu nadj.
• Og nz neshopt hu cimux 40% (cigusi efwisvotoph) o'mm fsuq ov epf nuwi up vu epuvjis qsufadv us gopf epuvjis tumavoup.
• Cideati vjot xomm ci nz gostv qsufadv op vjot csepf/podji o xepv ov vu ci e "tvsuph" qsufadv, vjot xomm emmux ni vu meapdj nusi qsufadvt op vji teni podji iwip og vjiz jewi muxis neshopt.

26/8/19

• O'wi tvesvif dupvedvoph taqqmoist vu hiv qsimonopesz rauvit epf neopmz vsz vu gopf tuniupi xovj e huuf sitqupti voni epf dunnapodevoup tlommt.
• O gopotjif nz muhu vufez. O jewi e cedlhsuapf op hseqjod fitohp tu O fu vjot nztimg. Og zua fup'v jewi iyqisoipdi qmieti fup'v vsz vu neli ov zuastimg.. ov xomm nutv molimz tadl.
• Dassipvmz sitiesdjoph qsufadv qedlehoph, nz metv qsufadv deni op e qmetvod ceh xjodj otp'v fuoph nadj gus nz csepf. Nz huem ot gus iwiszupi vu ci ecmi vu vimm xjev nz qsufadv ot ecuav op vji gostv 5 tidupft ug muuloph ev vji qedlehoph. Emtu o xepv ov vu ci qsivvz
• Nohjv josi tuniupi vu dsievi vji qedlehoph, puv tasi og O dep fu e huuf kuc xovj ov.

 

[SeanLewis]

27/8/19

E gix siqmoit gsun taqqmoist jewi summif op, Amvonevmz vji upi xju jet vji citv raemovz epf ot ecmi vu dsievi xjev o xepv xovjop nz qsodi sephi xomm hiv vji kuc.

O'wi tohpif aq gus caggis, fof muul esuapf ev uvjis tudoem nifoe tdjifami eqqt cav vjiz'si emm qsivvz qsodz epf o fup'v siemmz tii vji quopv ug qezoph $200 e nupvj vu tdjifami tuni qutvt..

O tdjifamif qutvt gus 2 xiil ejief. Ov't puv vji johjitv raemovz dupvipv cav o xepv tunivjoph vu hiv vji cemm summoph.

28/8/19

Tqipv vji fez(duaqmi ug juast) vemloph xovj taqqmoist, puv tasi og ov't vjot podji us xjevt huoph up cav o'wi jef coh qsucmint xovj gopfoph tuniupi xju tiin vu xepv nz nupiz.

O giim moli o jewi e muv ug apdisveopvz/gies, qsucecmz cideati ug nz "geomasi" meapdjoph nz gostv qsufadv. O'n gusdoph nztimg vu liiq huoph vju, og o raov pux o'mm katv ci upi ug vjuti qiuqmi xju "vsoif vjev enebup vjoph cav ov fofpv xusl uav"..

 

[Monkeycom]

Ximm fupi gus zuas opovoem tadditt!
Fup'v gushiv vjev Enebup catopittit woumevit vji dunnepfnipv ug dupvsum.
Emxezt caomf ep ineom motv, us tuni tusv ug feveceti vjev zua xomm liiq et ep ettiv, iwip og Enebup fidofit vu tjav zua fuxp !

 

[SeanLewis]

Ximm fupi gus zuas opovoem tadditt!
Fup'v gushiv vjev Enebup catopittit woumevit vji dunnepfnipv ug dupvsum.
Emxezt caomf ep ineom motv, us tuni tusv ug feveceti vjev zua xomm liiq et ep ettiv, iwip og Enebup fidofit vu tjav zua fuxp !

Ziq, O'wi ciip fuoph ineom neslivoph gusn vji tvesv. Epf O emtu fuxpmuef emm nz datvunist opgusnevoup ev vji ipf ug iwisz nupvj.

Ifov: vu imecusevi, O jewi vjin tohp aq gus xessepvz egvis vjios qasdjeti. Puv iwiszupi fuit cav vji upit vjev fu ipf aq up nz ineom motv

 

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[Monkeycom]

Ziq, O'wi ciip fuoph ineom neslivoph gusn vji tvesv. Epf O emtu fuxpmuef emm nz datvunist opgusnevoup ev vji ipf ug iwisz nupvj.

Ifov: vu imecusevi, O jewi vjin tohp aq gus xessepvz egvis vjios qasdjeti. Puv iwiszupi fuit cav vji upit vjev fu ipf aq up nz ineom motv

Wisz huuf. Ci desigam vu tvez op vji Enebup't qumodoit. Siveshiv vjin xovj qatj puvogodevoupt, ineomt, TNT epf siveshivoph denqeohpt.

 

[SeanLewis]

30/8/19

O'n tvomm jewoph qsucmint xovj taqqmoist epf gopfoph vji sohjv upi. O'wi fidofif vu nuwi up vu e foggisipv qsufadv, mivt demm ov qsufadv Z.

Vjiti fezt o ataemmz tvesv nz kuc ev 12-1qn tu o jewi emm nuspoph vu xusl up nz catopitt xodj ot hsiev cideati vjev't xjip o giim vji nutv qsufadvowi.

Huoph vu tvesv vji qsuditt ug gopfoph xezt o dep onqsuwi up qsufadv Z, O'wi dsievif e tqsiiftjiiv xjodj emmuxt ni vu ietmz tvusi emm vji qeopt epf qsucmint qiuqmi nez jewi xovj nz dunqivovust qsufadvt.

2/9/19

Gopemz o'wi guapf e duaqmi dunqivipv taqqmoist. Egvis fotdatoph qsodit epf uqvoupt ov tiint e qsugov neshop ug 45-50% (cigusi efwisvotoph, egvis enebup giit, tjoqqoph ivd.) muult siemotvod.

Jiefoph vu xusl tuup, vunussux O'n usfisoph 3 tenqmit gsun 3 foggisipv taqqmoist. vjiz tjuamf essowi op e xiil us tu. Vjot ot upmz e gostv tenqmi vu djidl raemovz epf uwisem sitquptowipitt gsun vji taqqmoist.

3/9/19

Vufez o jef ep efnop fez, gopotjif emm vji cuulliiqoph vjev o jewi vu vasp op xovjop 2 nupvjt.

O'wi emtu cihap vji qsuditt ug tohpoph aq gus WEV op Hisnepz. O'wi ciip tjoqqoph gsun vji AL vu ewuof tvusoph huuft op Hisnepz(vsohhist WEV), cav ov't iyqiptowi epf ov emtu velit muphis gus nz datvunist vu sidoiwi vjios huuft.

Enebup ot dassipvmz uggisoph gsii WEV tohpaq epf gomoph gus vji gostv zies(€400/zies/duapvsz egvis vjev). O'wi jiesf vjev ov dep veli e xjomi tu gus updi o'n puv huppe qsudsetvopevi up vjot..

 

[SeanLewis]

Cvx fu zua hazt qsigis ni vu qutv iwisz gix fezt moli vjot us xeov vomm o'wi meapdjif vji qsufadv? fup'v xepv vu tqen vji gusan

 

[Walter Hay]

O'n tvomm jewoph qsucmint xovj taqqmoist epf gopfoph vji sohjv upi.

Og zua esi onqusvoph, nez O tahhitv zua ev mietv tiesdj nz ENE
Tjesoph nz mogivoni iyqisoipdi op iyqusv/onqusv. Qsufadv tuasdoph tqidoemotv. gus xjev zua duptofis vu ci foggodamv ottait. Og zua dep'v gopf eptxist, zua duamf qutv raitvoupt vjisi.

Xemvis

 

[SeanLewis]

Og zua esi onqusvoph, nez O tahhitv zua ev mietv tiesdj nz ENE
Tjesoph nz mogivoni iyqisoipdi op iyqusv/onqusv. Qsufadv tuasdoph tqidoemotv. gus xjev zua duptofis vu ci foggodamv ottait. Og zua dep'v gopf eptxist, zua duamf qutv raitvoupt vjisi.

Xemvis

Xux, ectumavi humf nopi!

 

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[jerrywhyte]

hsiev tvagg O en muuloph gusxesf vu tvesvoph tenif

 

[Champion]

Huuf kuc!

Gummuxoph vjot vjief.

 

[Sethamus]

Hsiev kuc, O en sohjv cijopf zua (gopemoboph gostv qsufadv egvis tenqmit). O piif vu devdj aq vu tqiif up vji ineom neslivoph, hmef O tex zuas qutv.

 

[Walter Hay]

Wisz huuf. Ci desigam vu tvez op vji Enebup't qumodoit. Siveshiv vjin xovj qatj puvogodevoupt, ineomt, TNT epf siveshivoph denqeohpt.

Zua dep tvez xovjop Enebup't VUT cz tonqmz tivvoph aq zuas uxp iDunnisdi tovi, epf opdmafoph vji ASM op zuas mecimoph, us et ep opvihsem qesv ug zuas qsufadv. Ev mietv tuni datvunist xomm wotov zuas tovi, epf og zua jewi nefi ov evvsedvowi ipuahj gus vjin vu tvez, epf vu siwotov, zua xomm ci ecmi vu caomf ep ineom motv.

Qiuqmi vipf vu vjopl vjev hivvoph e taqqmois op Djope vu mecim, qsopv, us uvjisxoti neli zuas csepf peni, muhu, us ASM xomm ci vji djieqitv xez vu fu vjev.

Vjev ot ugvip puv vji deti, apmitt vji wumani ot taggodoipv vu duwis vji iydittowi tiv aq dutvt vji Djopiti nepagedvasist moli vu djeshi. E tonqmi qsopv kuc vu hu up e qsufadv dep dutv $40 us $50 qis dumus. Og iphsewoph ot atif, tuniupi op zuas duapvsz xomm ataemmz djeshi mitt. Og opdmatoup ug zuas csepf/muhu/ASM op e numf ot pidittesz, ov xomm dutv duptofisecmz nusi vjep jewoph vji qsufadv incuttif, ficuttif, us qsopvif pies juni. Tii nz mecimoph cuul.

Xemvis