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Is this assuming the same contact/closing rates?
Inbound leads convert like a S.A.M. bunker firing on a flock of low flying geese compared to cold calling.
Again, if you have your system working, keep it. I'm not here to tell you otherwise, not even slightly.
Of course, I'm just explaining my side, I don't take it as if your trying to convince me of anything.
The issue with inbound and our services is in order to get volume calling in or clicking you have to bid on alot less targeted terms and the CPC actually goes up instead of down. This also creates issues with creating a tight knit targeted script.
I actually get organic call ins from a Spanish page I have and those leads are typically a crap shoot.
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