Tom Webster
Contributor
Hello Everyone,
My name is Tom Webster. I work for my family's small business in Pittsburgh, PA.
We recently have acquired new territory for new market segment with the company we represent: Prisons
Being that Corrections is my background, I really enjoy this market. The work is fulfilling and it pays well. However, we are finding it EXTREMELY difficult to advertise/market to institutions. We have tried everything from social media, cold calls, email blasts, trade shows, and good old fashioned snail mail. It turns snail mail has worked the best out of all of these mediums. The only problem is it's INCREDIBLY slow! At times our mail won't be received for several months.
Does anyone have any experience with marketing to the unmarketable? We are talking about clientele that barely uses the internet/email. Is there another abstract way to reach potential customers? I am missing something?!
Besides pigeon mail or a raven, (for you GOT fans out there) I feel as if we've tried EVERYTHING. Thanks in advance..
Tom
My name is Tom Webster. I work for my family's small business in Pittsburgh, PA.
We recently have acquired new territory for new market segment with the company we represent: Prisons
Being that Corrections is my background, I really enjoy this market. The work is fulfilling and it pays well. However, we are finding it EXTREMELY difficult to advertise/market to institutions. We have tried everything from social media, cold calls, email blasts, trade shows, and good old fashioned snail mail. It turns snail mail has worked the best out of all of these mediums. The only problem is it's INCREDIBLY slow! At times our mail won't be received for several months.
Does anyone have any experience with marketing to the unmarketable? We are talking about clientele that barely uses the internet/email. Is there another abstract way to reach potential customers? I am missing something?!
Besides pigeon mail or a raven, (for you GOT fans out there) I feel as if we've tried EVERYTHING. Thanks in advance..
Tom
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